Selling SOA to the Business Mike Kavis Chief Architect
Discussion Points
Discussion Points Lessons Learned On My Soap Box
Business Drivers <ul><li>This initiative will drive substantial stakeholder value by focusing on the following objectives:...
Golden Nugget #1 – Align SOA w/Business Drivers <ul><ul><li>Improved Quality </li></ul></ul><ul><ul><li>Cost Savings </li>...
Golden Nugget #2 – BPM is the Killer App <ul><ul><li>Unleash the power of BPMS tools.... </li></ul></ul><ul><ul><li>Produc...
Golden Nugget #2 – BPM is the Killer App <ul><ul><li>Selling SOA as the BPM enabler is like selling.... </li></ul></ul><ul...
Golden Nugget #2 – BPM is the Killer App <ul><li>Selling SOA without BPM is like selling.... </li></ul>
Golden Nugget #3 – Speak in Business Terms http://www.youtube.com/watch?v=DEc5zcJQ0l8
Golden Nugget #3 – Speak in Business Terms Focus on business benefits.... ROI, Sales, Savings Visibility, KPIs Customer Sa...
Golden Nugget #3 – Speak in Business Terms Not on the Technology....
Golden Nugget #3 – Speak in Business Terms Don't show them architectural diagrams
Golden Nugget #3 – Speak in Business Terms Don't get more technical then this....
Lessons Learned
Lessons Learned – The Good Focused on the business Did our homework Thorough POC Strong executive support Quick Wins Partn...
Lessons Learned – The Bad Not enough professional services Dove in too fast Scope creep Underestimated testing Over aggres...
Lessons Learned – The Ugly Forgot to sell IT!!! Did not establish governance early enough Not enough change management Ass...
High up on my Soap Box The problem with SOA is not the technology, it is  People  ..... Unrealistic expectations Poor proj...
Thank You <ul><li>Checkout my Blog at ITToolbox.com </li></ul><ul><ul><li>http://blogs.ittoolbox.com/eai/madgreek   OR </l...
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Practical Soa - Kavis

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Presentation at Zapthink's Practical SOA event in NJ on 3/25

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Practical Soa - Kavis

  1. 1. Selling SOA to the Business Mike Kavis Chief Architect
  2. 2. Discussion Points
  3. 3. Discussion Points Lessons Learned On My Soap Box
  4. 4. Business Drivers <ul><li>This initiative will drive substantial stakeholder value by focusing on the following objectives: </li></ul><ul><li>Strategic </li></ul><ul><ul><li>Improve Customer Experience </li></ul></ul><ul><ul><li>Reduce Time to Market w/current & new products </li></ul></ul><ul><li>Operational </li></ul><ul><ul><li>Enhance Productivity and Efficiency </li></ul></ul><ul><ul><li>Improve Quality </li></ul></ul><ul><li>Financial </li></ul><ul><ul><li>Control and Manage Costs </li></ul></ul><ul><ul><li>Enable Revenue Generation </li></ul></ul>
  5. 5. Golden Nugget #1 – Align SOA w/Business Drivers <ul><ul><li>Improved Quality </li></ul></ul><ul><ul><li>Cost Savings </li></ul></ul><ul><ul><li>Increased Sales </li></ul></ul><ul><ul><li>Speed to Market </li></ul></ul><ul><ul><li>Customer </li></ul></ul><ul><ul><li>Satisfaction </li></ul></ul><ul><ul><li>B2B, B2C </li></ul></ul>
  6. 6. Golden Nugget #2 – BPM is the Killer App <ul><ul><li>Unleash the power of BPMS tools.... </li></ul></ul><ul><ul><li>Productivity & Control </li></ul></ul><ul><ul><li>Visibility & Agility </li></ul></ul>
  7. 7. Golden Nugget #2 – BPM is the Killer App <ul><ul><li>Selling SOA as the BPM enabler is like selling.... </li></ul></ul><ul><ul><li>It's modern </li></ul></ul><ul><ul><li>It's eye candy </li></ul></ul><ul><ul><li>They won't be able to live without it </li></ul></ul>
  8. 8. Golden Nugget #2 – BPM is the Killer App <ul><li>Selling SOA without BPM is like selling.... </li></ul>
  9. 9. Golden Nugget #3 – Speak in Business Terms http://www.youtube.com/watch?v=DEc5zcJQ0l8
  10. 10. Golden Nugget #3 – Speak in Business Terms Focus on business benefits.... ROI, Sales, Savings Visibility, KPIs Customer Satisfaction
  11. 11. Golden Nugget #3 – Speak in Business Terms Not on the Technology....
  12. 12. Golden Nugget #3 – Speak in Business Terms Don't show them architectural diagrams
  13. 13. Golden Nugget #3 – Speak in Business Terms Don't get more technical then this....
  14. 14. Lessons Learned
  15. 15. Lessons Learned – The Good Focused on the business Did our homework Thorough POC Strong executive support Quick Wins Partnered w/experienced vendor Already achieving 30% reuse
  16. 16. Lessons Learned – The Bad Not enough professional services Dove in too fast Scope creep Underestimated testing Over aggressive schedules
  17. 17. Lessons Learned – The Ugly Forgot to sell IT!!! Did not establish governance early enough Not enough change management Assumed stack was mature
  18. 18. High up on my Soap Box The problem with SOA is not the technology, it is People ..... Unrealistic expectations Poor project management No business backing Technology focused
  19. 19. Thank You <ul><li>Checkout my Blog at ITToolbox.com </li></ul><ul><ul><li>http://blogs.ittoolbox.com/eai/madgreek OR </li></ul></ul><ul><li>Google “Mike Kavis” </li></ul><ul><ul><li>No Microsoft products were used in this presentation </li></ul></ul>

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