4. State your offer.Pile up everything your reader is going to get, andstate the price-showing how the reward for acting ismuch, much greater than the cost.Example:Heres what youre going to get the instant you clickthe big red button below: a 12-month subscription tomy "insider" e-letter PLUS these 12 bonus reports, 4hours of one-on-one coaching from me...all for theridiculously low cost of just $397.
5. Summarize key benefitsRemind the reader of the benefit theyre going toexperience, using a numbered list or bullet points.Example:In less than 15 seconds, youll have access toinformation that can transform your financial future-just imagine what it will be like to know how to stopstruggling and generate cash any time you need it!
6. Pile on the proof.Help your reader rationalize their decision one moretime. Show them the value and reduce the risk.Example:If you went to a personal trainer, youd spendhundreds of dollars and countless hours at the gym toget the results my nutritional program provides-in afraction of the time at less than half the cost, and withbetter, faster results!
Access Courtney Houdes full training and much, much more at: bit.ly/moretips1222 orIf you want to read the first part of this presentation, click the link below: bit.ly/moretipspart1