Business culture of india


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Business culture of india

  1. 1. INDIA   भारत गणराज्य   Business & Culture By BEng. Slavina Tsvtekova _______________________________________________ English Language Faculty of Engineering TECHNICAL UNIVERSITY OF SOFIA
  2. 2. Geography <ul><li>C ountry in South Asia </li></ul><ul><li>Bounded by the Indian Ocean , the Arabian Sea and the Bay of Bengal , between Burma and Pakistan </li></ul><ul><li>One-third the size of the US </li></ul><ul><li>India  is derived from  Indus , which is derived from the  Old Persian  word  Hindu ,from  Sanskrit   -   S i ndhu , historical word for Indus River . </li></ul>
  3. 3. Indian Culture & Etiquette <ul><li>Respect one another!!! </li></ul><ul><li>Attires – Sari is the traditional dress in India </li></ul><ul><li>Values – pray to the Goddess of learning to achieve success and draw Swastika for prosperity; </li></ul><ul><li>Dance & Folk mus ic - rich heritage of modern India ; </li></ul><ul><li>Family culture – patriarchal, willing to accept changes; </li></ul>
  4. 4. <ul><li>The suffix &quot;ji&quot; after a last name is a general term of respect. </li></ul><ul><li>The tradition greeting is called “ Namaste” </li></ul>Indian Culture & Etiquette <ul><li>Gift Giving </li></ul><ul><li>yellow, green and red are lucky colours for wrapping a present; </li></ul><ul><li>money for birth, death and marriage; </li></ul><ul><li>no gifts of leather!!! </li></ul><ul><li>gifts not open when received; </li></ul>
  5. 5. <ul><li>Dining </li></ul><ul><ul><li>Take off shoes before entering the house; </li></ul></ul><ul><ul><li>Wait to be told where to sit; </li></ul></ul><ul><ul><li>Do not accept the first invitation for tea, coffee, or snack; </li></ul></ul><ul><ul><li>Do not eat beef; </li></ul></ul><ul><ul><li>Food eat with fingers; </li></ul></ul><ul><ul><li>Use right hand to eat; </li></ul></ul><ul><ul><li>Leave a small amount of food on the plate; </li></ul></ul>Indian Culture & Etiquette
  6. 6. Geert Hofstede Analysis
  7. 7. <ul><li>High Power Distance and Individualism </li></ul><ul><ul><li>Boss gives explicit instruction </li></ul></ul><ul><ul><li>Company is direct by very strong individual </li></ul></ul><ul><ul><li>Team follow instruction by a team leader, no complaints </li></ul></ul><ul><ul><li>Be as close to the top as possible </li></ul></ul>Geert Hofstede Analysis <ul><li>Uncertainty Avoidance </li></ul><ul><ul><li>Indians find very difficult to say “no” </li></ul></ul><ul><ul><li>Vagueness and lack of commitment </li></ul></ul><ul><ul><li>Indians do no trust the legal system </li></ul></ul><ul><ul><li>Avoid conflicts </li></ul></ul>
  8. 8. <ul><li>Long Term Orientation </li></ul><ul><ul><li>Heavily relationship - oriented society </li></ul></ul><ul><ul><li>Highly family - oriented </li></ul></ul><ul><ul><li>Patriarchal society </li></ul></ul><ul><ul><li>Do business with people they know; third party </li></ul></ul>Geert Hofstede Analysis <ul><li>Masculinity </li></ul><ul><ul><li>India is a male-dominated society </li></ul></ul><ul><ul><li>If a woman is a manager, it is for a reason </li></ul></ul><ul><ul><li>Older men prefer working with men </li></ul></ul><ul><ul><li>Women should be prepared for personal questions </li></ul></ul>
  9. 9. <ul><li>Schedule your appointment several months in advance </li></ul><ul><li>Send a detail agenda in advance </li></ul><ul><li>Shake hand with Indian men, but not with women </li></ul><ul><li>Status determined by age, university degree, profession </li></ul><ul><li>Business card </li></ul><ul><li>Business gifts – not at first meeting; made in US; not expensive; </li></ul><ul><li>Dress etiquettes – women and men conservative business suits </li></ul>Business Etiquettes
  10. 10. Fun Facts <ul><li>The number system was invented by India. Aryabhatta was the scientist who invented the digit zero. </li></ul><ul><li>Chess was invented in India. </li></ul><ul><li>Algebra, Trigonometry and Calculus are studies which originated in India. </li></ul><ul><li>India has the most post offices in the world. </li></ul>
  11. 11. Thank you for your attention! May, 2010 _______________________________________________ English Language Faculty of Engineering TECHNICAL UNIVERSITY OF SOFIA