Mobile marketing is changing the face of digital media

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The world of digital media is shifting again, and the next big contender is mobile marketing. The concept of “mobile marketing” involves several techniques, such as mobile websites, social location marketing, SMS and MMS marketing, mobile advertising and mobile apps.

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Mobile marketing is changing the face of digital media

  1. 1. Mobile Marketing is Changing the Face of Digital MediaThe next big contenderThe world of digital media is shifting again, and the next big contender is mobile marketing. Theconcept of “mobile marketing” involves several techniques, such as mobile websites, social locationmarketing, SMS and MMS marketing, mobile advertising and mobile apps.Handheld devicesAs the use of smartphones and tablets continues to rise, more people are accessing onlineinformation on their handheld devices. This provides marketers with an exciting opportunity toexpand the reach of their messages to the palm of their audience’s hands. According to eMarketer,worldwide companies are currently using mobile marketing to build customer engagement bycreating applications (28%), increasing dialogue with customers (23%), implementing m-commerce(15%) and location-based marketing (11%). About half of all respondents said they are planning toexecute the above mentioned strategies within 2011.Transforming the way companies communicateMobile technology is developing a strong presence in people’s lives transforming the way companiescommunicate with their target audience. Gone are the days when advertising was a one-waymessaging strategy. Today, digital media provides new channels of two-way communication, and thisparadigm shift is evident in the way marketers are spending their advertising dollars.
  2. 2. WSI Mobile Marketing Trends ReportThis information is a snapshot from our Mobile Marketing Trends Report - a brief synopsis of currentmobile trends as well as projections for the next few years.Specifically, the report covers mobile phone usage, mobile web browsing, mobile ad spending,location-based services, mobile social media, QR codes, m-commerce and mobile apps.Contact a WSI consultant to receive your copy of the 16 pages report. TABLE OF CONTENTS Pages Executive Summary 2 Mobile Phone Users 3 Mobile Web Browsing 4 New Media Channels 5 Importance of Mobile 6 Advertising Spending 7 Location-Based Services 9 Location-Based Ads 10 Mobile Social Media 11 QRCodes (2D Barcode) 12 M-Commerce 13 Mobile Apps 14 About WSI 16 For more information about WSI’s mobile marketing services, please contact your local WSI Consultant. WSI Sweden – WSI WebAnalys – info@wsiwebanalys.se. www.facebook.com/wsiwebanalys.

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