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Twitter...
what's all the fuss about?
A snapshot of what it is,
  where it came from,
    how to use it...
    and what's next
6 million
                                                               unique visitors

                                      Year
                                     900%


 1 million
 unique visitors




Jan 08        Mar 08   May 08        Jul 08       Sep 08   Nov 08        Jan 09



                                Source: compete.com
Rank              UV               Monthly Visits   Previous Rank
1. facebook.com   68,557,534       1,191,373,339    2
2. myspace.com    58,555,800       810,153,536      1
3. twitter.com    5,979,052        54,218,536       22
4. flixster.com   7,979,052        43,389,974       10
5. linkedin.com   11,274,190       42,744,438       9

                       Source: compete.com
2006




Photos by Jack Dorsey http://flickr.com/photos/jackdorsey/ & Sagolla http://www.flickr.com/photos/dominic/
Followers                             Following
                                               Tweet
                      Tweet




                              Tweet


                                                   Tweet



              Tweet




      Tweet




malbonster                            malbonster
@ username + message
Directs a Tweet at another person
@allisonyochim Drunk
             dude face planting
             into the subway door
             just made my night




                                    allisonyochim




IanDarling
D username + message
Sends someone a private message
D paulcarvill I *know*
             orange Smarties do
             actually taste of orange.
             But I swear the others
             taste better when
             segregated




                                         paulcarvill




jemimakiss
Tweet
A message of 140 characters or less
Twitter username                            Favourite this tweet


                                         140 character limit



         guardiantechMonty Python DVD sales soar thanks to You-
         Tube clips http://bit.ly/Bfros
         34 minutes ago from Tweetdeck




                                         App
Avatar
                                                        Reply to tweet
                                  Timestamp
(RT) Re-Tweeting
Repeating someone else’s tweet to amplify its effect
      To give them credit use RT@’username’
#Skittles has changed
                                                                         its entire homepage to
                                                                         a Twitter search -
                                                                         brave!
                                                                         http://skittles.com/
                                                                         #skittles




                                                                                                                   #Skittles has changed
                                                                                                                   its entire homepage to



                                                                       onster ’s fol
                                                                                                                   a Twitter search -
                                                                                                                   brave!


                                                                    lb
                                                                                                                   http://skittles.com/

                                                                                                  l                #skittles

                                                                a




                                                        m




                                                                                                  ow
                                                                                                     e
                  RT @mashable




                                                                                                      rs
                  #Skittles has changed
                  its entire homepage to
                  a Twitter search -
                  brave!...




                                                  m
                                                   a                                                       RT mashable
                                                                                                           #Skittles has
                                                                                                           changed its




                                                    sh
                                                                                                           entire...




                                                        ab
                                                           le’s follower
                                           juxtapozed

                                                                             RT@mashable
                                                                                                                                    ju
                                                                             #Skittles has changed
                                                                         s

                                                                             its entire homepage to
                                malbonster




                                                                                                                                       xt
                                                                             a Twitter search -
                                                                             brave!...




                                                                                                                                         ap
                                                                                                                                            ozed’s follo
           #Skittles has changed
           its entire homepage to
           a Twitter search -




                                                                                                                                                         w
                                                                                                                                er
                                                                                                                                  s
           brave!
           http://skittles.com/
                                                                                                                                            RT @mashable
                                                                                                                                            #Skittles has
                                                                                                                                            changed its entire
           #skittles                                                                                                                        homepage to a
                                                                                                                                            Twitter...

mashable
Search
Human powered search
# Hashtags
Helps you filter all discussion relevant to a
               specific event
c.5 million tweets a day
                                                                      #W
                                                                        at
                                                                           c
                             Seeing Watchmen
                             sneak preview today!




                                                                               hm
                             Awesome!




                                                                                  en
                                                                              Watchmen
                                               Watchmen




                                                                                                     #Mich
                    Twestival
                   #                                                                                      ae
                                                                                                            lJ
                                                                                   Michael Jackson
Chicago #Twestival Pics
from @martinjon




                                                                                                                   ac
http://tinyurl.com/ct-pics




                                                                                                                     kso
                               #Twestival




                                                                                                                         n
                                                                                                       Michael Jackson

                                                                 CNN reports Michael
                                                                 Jackson announcing a
                                        #Twestival raised
                                                                 comeback
                                        nearly $6,000 in LA
                                        alone, almost $250,000
                                        worldwide
#twestival
                                                                 There was a #Twestival
                                                                 recently - I couldn't
                                                                 attend but a few
                                                                 #Adelaide Tweeps met
                                    We've had #twestival,
                                                                 for coffee and chin-wag
                                    now we have tweet-a-
                                    thon:
Chicago #Twestival
                                    tweetathon2009.com/
Pics from @martinjon
http://tinyurl.com/ct-
pics



                                              Thanks @exposureleeds
                                              for donating $41 to
                                              #twestival from sales of
           #Twestival raised                  tickets
           nearly $6,000 in LA
           alone, almost $250,000
           worldwide
5 things you need
   to remember
Provide some bio info, an avatar and customise
           your page and location
Use shortened URLs
Tweet
Tweet




Give and take
DON’T


http://www.flickr.com/photos/63056612@N00/155554663/ by freezelight
http://www.flickr.com/photos/ram_/1637873367/ by ram.
ing                    s
                  ow                   nd
                                    ie
                ll
           o




                               Fr
       F
                       News


                                                     Wor
                                                         k




                 ies
               n                     You
           a
       Comp




                                                Fa
                                                  mily
                              TweetDeck
Apps like this make it easy to manage groups & search
ign/Creative
           Comme
                        m pa
                rce
                      Ca
                            #skittles




                                  versation
Currency
                               Con
Mad Men
towerbridge: I am
                   opening for the Yacht
                   Aviva, which is passing
                   upstream.




Objects tweeting
   Tower Bridge
MarsPhoenix What's up
on Mars? An analysis of
the atmosphere has
interesting implications!
Briefing at 2pm ET on
www.nasa.gov/ntv




                       Objects tweeting
              Nasa Mars Rover (Planets not to scale)
http://portfolio.menscher.com/itp/kickbee/


                                                                  Kickbee
            When a kick is detected, a Twitter message is posted via the Twitter API

http://portfolio.menscher.com/itp/kickbee/ Corey Menscher ©2008
twitchhiker
On 1st March, I’ll attempt to travel as far around the world as possible in 30
        days, relying only on the goodwill of people using Twitter
Twaiku
Twaiku are mostly meant to tell a story or to get a message across – different
  from the more descriptive, elegaic tone and purpose of traditional haiku.
#mumbai Oberio hotel
                                                  new blast just
                                                  reported. Rescue
                                                  forces inside hotel.

                 #mumbai >50 people
                 rescued from Taj Hotel


                                                  #mumbai Attack photo
                                                  stream http://flickr.
                                                  com/photos/vinu/

            #mumbai 87 reported
            dead 200 injured.


                                          mumbaiattack :
                                          Hospital update. Shots
                                          still being fired. Also
                                          Metro cinema next
                                          door




                             Citizen news
During the #Mumbai terrorist attacks there were 80 tweets every 5 seconds
The future
Tweet
                                                                                               Tweet
                                                                               Tweet




                                    Tweet




                       Tweet


                                                                                               Tweet
                                                             Tweet




                                    Tweet

                                                             Tweet




                                                                                       Tweet
                                                                             Tweet
                                                                     Tweet
                    Tweet
          Tweet




                            Tweet




http://www.flickr.com/photos/gustavog/9708628/ by GustavoG
http://tinyurl.com/ckkdmb
Credits
@madebymany
     www.madebymany.co.uk




         @bbhlabs
    www.twitter.com/bbhlabs




United States      UK

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Twitter... what's all the fuss about?

  • 2. A snapshot of what it is, where it came from, how to use it... and what's next
  • 3.
  • 4.
  • 5. 6 million unique visitors Year 900% 1 million unique visitors Jan 08 Mar 08 May 08 Jul 08 Sep 08 Nov 08 Jan 09 Source: compete.com
  • 6. Rank UV Monthly Visits Previous Rank 1. facebook.com 68,557,534 1,191,373,339 2 2. myspace.com 58,555,800 810,153,536 1 3. twitter.com 5,979,052 54,218,536 22 4. flixster.com 7,979,052 43,389,974 10 5. linkedin.com 11,274,190 42,744,438 9 Source: compete.com
  • 7. 2006 Photos by Jack Dorsey http://flickr.com/photos/jackdorsey/ & Sagolla http://www.flickr.com/photos/dominic/
  • 8. Followers Following Tweet Tweet Tweet Tweet Tweet Tweet malbonster malbonster
  • 9. @ username + message Directs a Tweet at another person
  • 10. @allisonyochim Drunk dude face planting into the subway door just made my night allisonyochim IanDarling
  • 11. D username + message Sends someone a private message
  • 12. D paulcarvill I *know* orange Smarties do actually taste of orange. But I swear the others taste better when segregated paulcarvill jemimakiss
  • 13. Tweet A message of 140 characters or less
  • 14. Twitter username Favourite this tweet 140 character limit guardiantechMonty Python DVD sales soar thanks to You- Tube clips http://bit.ly/Bfros 34 minutes ago from Tweetdeck App Avatar Reply to tweet Timestamp
  • 15. (RT) Re-Tweeting Repeating someone else’s tweet to amplify its effect To give them credit use RT@’username’
  • 16. #Skittles has changed its entire homepage to a Twitter search - brave! http://skittles.com/ #skittles #Skittles has changed its entire homepage to onster ’s fol a Twitter search - brave! lb http://skittles.com/ l #skittles a m ow e RT @mashable rs #Skittles has changed its entire homepage to a Twitter search - brave!... m a RT mashable #Skittles has changed its sh entire... ab le’s follower juxtapozed RT@mashable ju #Skittles has changed s its entire homepage to malbonster xt a Twitter search - brave!... ap ozed’s follo #Skittles has changed its entire homepage to a Twitter search - w er s brave! http://skittles.com/ RT @mashable #Skittles has changed its entire #skittles homepage to a Twitter... mashable
  • 18.
  • 19. # Hashtags Helps you filter all discussion relevant to a specific event
  • 20. c.5 million tweets a day #W at c Seeing Watchmen sneak preview today! hm Awesome! en Watchmen Watchmen #Mich Twestival # ae lJ Michael Jackson Chicago #Twestival Pics from @martinjon ac http://tinyurl.com/ct-pics kso #Twestival n Michael Jackson CNN reports Michael Jackson announcing a #Twestival raised comeback nearly $6,000 in LA alone, almost $250,000 worldwide
  • 21. #twestival There was a #Twestival recently - I couldn't attend but a few #Adelaide Tweeps met We've had #twestival, for coffee and chin-wag now we have tweet-a- thon: Chicago #Twestival tweetathon2009.com/ Pics from @martinjon http://tinyurl.com/ct- pics Thanks @exposureleeds for donating $41 to #twestival from sales of #Twestival raised tickets nearly $6,000 in LA alone, almost $250,000 worldwide
  • 22. 5 things you need to remember
  • 23. Provide some bio info, an avatar and customise your page and location
  • 28.
  • 29. ing s ow nd ie ll o Fr F News Wor k ies n You a Comp Fa mily TweetDeck Apps like this make it easy to manage groups & search
  • 30.
  • 31.
  • 32. ign/Creative Comme m pa rce Ca #skittles versation Currency Con
  • 34. towerbridge: I am opening for the Yacht Aviva, which is passing upstream. Objects tweeting Tower Bridge
  • 35. MarsPhoenix What's up on Mars? An analysis of the atmosphere has interesting implications! Briefing at 2pm ET on www.nasa.gov/ntv Objects tweeting Nasa Mars Rover (Planets not to scale)
  • 36. http://portfolio.menscher.com/itp/kickbee/ Kickbee When a kick is detected, a Twitter message is posted via the Twitter API http://portfolio.menscher.com/itp/kickbee/ Corey Menscher ©2008
  • 37. twitchhiker On 1st March, I’ll attempt to travel as far around the world as possible in 30 days, relying only on the goodwill of people using Twitter
  • 38. Twaiku Twaiku are mostly meant to tell a story or to get a message across – different from the more descriptive, elegaic tone and purpose of traditional haiku.
  • 39. #mumbai Oberio hotel new blast just reported. Rescue forces inside hotel. #mumbai >50 people rescued from Taj Hotel #mumbai Attack photo stream http://flickr. com/photos/vinu/ #mumbai 87 reported dead 200 injured. mumbaiattack : Hospital update. Shots still being fired. Also Metro cinema next door Citizen news During the #Mumbai terrorist attacks there were 80 tweets every 5 seconds
  • 40.
  • 42.
  • 43.
  • 44. Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet Tweet http://www.flickr.com/photos/gustavog/9708628/ by GustavoG
  • 46. Credits @madebymany www.madebymany.co.uk @bbhlabs www.twitter.com/bbhlabs United States UK