How we research and prototype at Made by Many
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This deck is a primer of our research and prototyping techniques at Made by Many. Originally presented to the Wharton I&D Club for their annual Design Challenge.
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How we research and prototype at Made by Many
- 2. The design process User research Prototyping Pro tips 1 2 3 4
- 6. We approach design through an incredibly iterative process
- 8. RESEARCH & SYNTHESIS SKETCHING PROTOTYPING DESIGN & CODE LAUNCH
- 9. Desk & field research
- 10. We interview people who have experiences with the topic
- 11. Document as we go
- 15. Design & build a focused vision, launch it, and learn
- 16. User research 2
- 17. Design the right thing, before designing the thing right Because it sucks building something for 9 months only to find out no one actually wants to use it
- 19. Any solution can only be as good as the depth of understanding of the problem. We know we’re designing the right thing because we ask “What is a good problem to solve?”
- 20. Empathy gives us a deep understanding of the problems of others
- 23. It’s the users job to tell us about their problems, it’s our job to solve it We don’t act on the user’s request, we act on their behalf
- 24. “would you use this if…..” asking hypothetical questions about the future “so what do you want to have?” asking for literal feedback Don’t ask these questions
- 25. People don’t say what they mean, and don’t mean what they say
- 26. “Are you interested in working out?..” Instead of asking… …a better question is “How many times have you exercised in the past month?” Everyone will say yes to this
- 27. You’re probably wondering, how many people should I speak with?
- 28. 5 to 20 Short answer Quality over quantity. How many people only matters if you ask ‘who’ you want to speak with Long answer
- 29. How to learn about problems without directly asking for solutions Interview Framework 1. What was the hardest part about? 2. Can you tell me the last time that happened? 3. Why was that hard? 4. How did you solve that problem? 5. Why was your solution not awesome?
- 30. Meet Dave, a tech startup founder with 3 employees “Knowing the bare minimum of what I had to do” “When I wanted my company to be legit” “I always felt like I could get in trouble later” “Felt like lawyers were reaming you every second” “I paid lawyers to help me set it up” 1. What was the hardest part about? 2. Can you tell me the last time that happened? 3. Why was that hard? 4. How did you solve that problem? 5. Why was your solution not awesome?
- 31. Trigger Why did you start looking for an new product? Search & Research Where did you start looking? What information did you seek out? Deciding What was your deciding factor? Switch How did you feel after you chose?
- 34. The Workarounds are so unconscious that people don’t even realize that they do it. People are already solving their problems somehow
- 35. How are people finding creative ways to solve problems they don’t even realize they have. What are the contradictions between what people say and what they actually do Workarounds Contradictions
- 36. How are people finding creative ways to solve problems they don’t even realize they have. What are the contradictions between what people say and what they actually do Workarounds Contradictions shows you that people actually want your product makes sure your product is designed correctly
- 39. Experiencing something in the first person can show you what interviews and observing can’t
- 42. Synthesis is about the organizing of chaos and the revelation of clarity
- 43. Trigger Why did you start looking for an new product? Search & Research Where did you start looking? What information did you seek out? Deciding What was your deciding factor? Switch How did you feel after you chose?
- 44. Archetypes “A quote that sums up his interview” Goals What are some of Dave’s goals? What did he say? Quotes that stood out to us What did we observe? What we noticed but he didn’t mention Behaviors, habits, and workarounds Meet Dave, again…
- 45. Research In the right location I asked lawyers
- 46. Research In the right location I asked lawyers That are personalized to them I didn’t compare
- 47. Research In the right location I asked lawyers That are personalized to them I didn’t compare I asked someone who did it Wanted to hire my first employee
- 48. Research In the right location I asked lawyers That are personalized to them I didn’t compare I asked someone who did it Wanted to hire my first employee People don’t know what they don’t know People just want it death with Looking for someone they trust Insights
- 49. Research In the right location I asked lawyers That are personalized to them I didn’t compare I asked someone who did it Wanted to hire my first employee People don’t know what they don’t know People just want it death with Looking for someone they trust People need to compare They need to know you can be trusted Within their family Insights Design Mandates
- 50. Prototyping 3
- 52. You’ve synthesized your research. And have some hunches to explore.
- 53. All team sketch session Hunches Ideas
- 58. Take those stacks of sketches and create polarizing prototypes
- 59. something for people to react to Your creating Your not designing the final concept
- 60. or 😠😍
- 61. or People know why something is AWESOME WRONG
- 64. Simple flows
- 65. You just opened this app and see this list. What is happening on this screen? How would you use that?
- 66. “Is this enough detail?” “What needs to be added?” “What do you think this list is?” “Help me fill in the gaps here.” “How do you do chores?” “What do those buttons do?”
- 68. Think about new questions, new prototypes, and what to remove Test again
- 69. More specific questions = Higher fidelity prototypes
- 72. Keep making multiple prototypes Keep asking questions Keep probing
- 73. Test again
- 74. Start combining ideas Look at what resonating with people
- 76. The core idea Helpful Build-able Not complex
- 81. Prototype MVP Full Design
- 82. Process Recap
- 83. Desk research User interviews Research synthesis Sketch sessions Prototype testing x3 Combining ideas MVP creation
- 84. Pro tips 4
- 85. Google drive for notes
- 86. 👥 Interview pairs in pairs
- 87. ⏰ Wait 5 seconds before asking another question
- 88. 👤 You’re not your user
- 89. ☻ Bring gum
- 90. 👑 Process rules
- 92. Post them to tumblr Take tons of photos
- 93. Thanks!