5050 project update

PROJECTS UPDATE

Tuesday, 20 September 2011

ALMOST HALFWAY
22 DAYS IN TO THE 50/50 CHALLENGE

30 PROJECTS IN SO FAR

20 PROJECTS STILL TO COME


THE PLAN

50
DAYS TO FIND &
MAKE 50
PROJECTS

LAUNCHED UN GO MASSIVE
MAKING WORLD ON PR, REACH &
FOOD DAY RAISE MILLIONS
PHASE

26 AUGUST MAKING PHASE 16 OCTOBER DONATING PHASE


InstaEarth
Nathan Dicken from Modea has
developed InstaEarth, a way to
explore Instagram photography
via Google Maps and to connect
with Instagram users around the
globe. The app allows you to
search by username, tag and
Google Places, and also gives you
the ability to share any page.

We're looking for a way to use this
awesome app to bring awareness

? to hunger around the world via
Instagram photography in a way
that will drive donations.

Initial ideas include hosting where
people are Instagraming things
tagged #5050good, or show
where donations are coming from,
or where projects are based, or to
do something coordinated and
'live'

@instaearth

@instaearth

#

#PHONE2FOOD
Hank, Justin and Emily are a team
based in LA, who work at Saatchi
and TeamOne - and are alumni of
BDW and VCU Brandcenter.

Their idea is to partner with a
buyback service and organise a
donation mechanism whereby the
buyback cash is donated to
UNICEF via 5050 rather than
being sent to the customer.

The numbers on this are massive -
we would only need 7,400 phone
to make a $1m - and with the
iPhone 5 coming out later this year
it seems like an awesome
opportunity.

@HankLeber

#


@DrSamuelJohnson
Tom Morton lives in New York and
leads strategy for Euro RSCG.
His alter ego is
@DrSamuelJohnson on Twitter.

Tom wants to help. We’re still not
sure how but maybe by backing
every 50/50 project with tweets in
Dr Samuel Johnson’s inimitable
style.

@DrSamuelJohnson


Give-a-Gram
A Made by Many idea - originally
by Paul Sims.

We need to ﬁnd someone to make
this.

@saulpims

@giveagram

# #giveagram


Chain Funder
A Made by Many idea - originally
by Mike Laurie.

Mike is now making this.

Combines the best/worst aspects
of a chain letter with email and
online donation. Leverages the
social graph to raise pay-o-la

@mikelaurie

@mikelaurie

#


Africashback
An aﬃliate Amazon store selling
the top 50 bestsellers in each
category with a brief intro and
image and, most importantly, an
Amazon aﬃliate link.

Click the item you were going to
buy anyway, 5-10% goes to East
Africa.

Mike Overthrow is a digital
marketing specialist at
Ecclesiastical Insurance in
Cheltenham, Glos by day. Tired
dad of two and cover version
collecting wannabe DJ/occasional
blogger by night

@coveritupsounds

# #africacashback


The Fat Planner
Alejandro Lozada (aka @lacreid) is
head strategist at Cheil Mexico,
and formerly a client at Unilever
(regional and global brand work
for Pond's, Sunsilk and Vaseline)
in Mexico, Buenos Aires and New
York City.

And he's eating exclusively what
an African refugee would for 50
days. mitchellop@gmail.com

@lacreid

# #DontFeedThePlanner


Facebook Famine
Pledge money to stay oﬀ
Facebook.

Facebook Famine is the
brainchild of Public House - a
group of eleven Hyper Island
students who've come together to
converse, collaborate, evolve and
achieve.

http://www.facebook.com/facebfamine

# #facebookfamine


TWITTER SWEAR-JAR
Imagine getting ﬁned a quid every
time you fucking swore. That'd
make so much cunting money!

Oh shit...

That's the thing that Albion
London are making: a social
swear-jar for the digital age.

@albionlondon

# #fuckfamine


W HI LE
BBH New York
FO R A
R O JECT
ET P
A SECR
H IS IS
T
@saneel @griﬃnfarley

#


TOILET TO POCKET
Swiss agency Relax In The Air,
have created a project that
exploits the daily rhythms of
nature to drive giving.

By donating for famine relief in
East Africa every time you go to
the toilet, you'll remember that
you're lucky enough to process
food and drink.

To participate download our toilet
tracker dashboard, count the
number of times you go to the loo
and how much you'll donate per
visit.

On 16 October donate the total
amount to famine aid.
We are all consumerists. The more
you consume, the more you reject.

@mccasal @sdufaux

@mccasal @sdufaux

# #toilettopocket


4WORDS
4Words challenges you to create
a short video inspired by the 4
words 'Help For A Change'.
Upload it to our site and send it
out to Twitter and Facebook from
there.

Users will visit 4words and see
information on the project, recent
uploaded videos.

They can select where on the East
Africa region they wish to 'take
over' and login using their
Facebook credentials. We'll then
ask them to upload a video that
encompasses the 4words 'Help
For A Change'.

Once uploaded, and with the
users permission, we'll post to
Facebook and Twitter links to the
users video on the website.

#


SPACE FOR CHANGE

Space for Change is a website
that will provide life-changing
ad-space, where a brand can
donate a current piece of video
content that allows consumers to
view the content and make a
diﬀerence at the same time.

In return, we ask the brand
for the promise of a ﬁnancial
donation if we guarantee views of
the content. Every view will help to
change the lives of those in East
Africa.


I GIVE A BUCK
NOW YOU GIVE A F**K
Make a donation of a 'buck' and
an automatic tweet will be sent to
the media asking them to 'give a
fuck'. Every re-tweet gets more
donations and the more people
we get to donate, the louder our
disruption will be.

The project was created by Peter
Hamilton and Heidi Kikoler of
Disrupt4Good

@Disrupt4Good

# @Giveabuck


AFRICA NEEDS YOU
A website that targets celebrities
who tweet brand endorsements
for cash. The platform lets you
send prewritten tweets, urging
each celebrity to donate to the
cause and tweet to their millions of
followers.

Jack and Paul are two designers
turned advertising creatives, who
have produced work for brands
such as Sony, Converse and
Diesel. Enjoythis are a creative
production studio, specialising in
all things digital.

#


DARE-BOT
DareBot uses social media to help people raise money by doing
stupid, difficult or disgusting things. DareBot allows people to support
stupidity by collecting all the supporter donation promises and totting
them up until the darer hits their target and does the deed.

We think this really trades on the very asynchronous nature of Twitter,
especially when there's someone with lots of followers who want to do
something for charity.

We could imagine people like Graham Linehan or even Ashton
Kutcher daring to do things and keeping track of all the people who've
supported the dare.

The messaging is very clear - I will only do THIS THING, if you lot
promise to donate X amount.

Here's how it could work;
• Someone defines a dare for themselves (or it's suggested to
them by a friend)
• They say how much they they want for UNICEF to do this dare
• They authenticate with Facebook or Twitter using OAuth
• They customise their dare page a little e.g. bio, talk about the
dare and perhaps upload some videos and change some
colours
• Once the target is met, the person doing the dare films or takes a
picture of themselves and uploads it to their dare page
• Once they have submitted their email DareBot sends out emails/
FB messages/DMs to all the people that said they would sponsor
• Everyone uses the 5050.gd API to donate via UNICEF

@malbonster


POUND-LAND FOR EAST AFRICA
An online shop for the East African famine where
everything costs £1.
An ironic twist on our own consumerist culture,
the contents of the shop are products that famine
victims really need - bags of rice/sanitary ware/
medicines/ tents. This gives people a better
understanding of how their money is helping and
shows £1 really does go a long way.

It allows people to donate as little as £1 or add
more products to the cart and donate as much as
they want - the cart being the part that would
connect with the donation engine.

We could highlight certain products to show the
story behind them using the typical language
used in high street pound shops.
E.g.:
• This weeks special
• Managers choice
• Best deal
• Buy one get one free - 2 for a £1

#

EAT FOR HUNGER

# #eatforhunger


FOURSQUARE TIPS
TAKEOVER
Arnold Worldwide in Boston have
hatched a plan to jump-start a
grassroots awareness campaign in
Boston using foursquare’s tips
system.

They are ﬁnding as many places
as possible in Boston on
Foursquare in that sell food. For
each location they'll add a tip
directing people to a website
where they'll explain how it's done
and provide assets and guidance
to help others do the same for
their local communities

@arnoldworldwide

#


GIVE IT UP FOR EAST AFRICA
This project comes from JWT in NYC. It's a
project they were already working on.

The idea is that you put a request out for a chilli
recipe, or to learn juggling, or an essay on the
metaphysical property of ping pong and say that
you are willing to donate $10 (or whatever) for
that service.

Someone then sees that request and fulﬁls it -
giving you the chilli recipe or whatever for free
but asking that the $10 goes to East Africa
famine relief.

#


BUTLER SHINE
BSSP in San Francisco held an
ideas hack to generate a project
for 5050.

They want to make a web app that
integrates with Google Calendar
and iCal, and allows people to
send each other a meeting
request for a lunch date at a given
restaurant. But instead of actually
attending lunch, both parties
would donate the money to E
Africa famine relief.

@cotton

#


FASHION AUCTION
WITH ITEMS FROM A
SPECIAL CELEB
W HI LE
FO R A
R O JECT
ET P
A SECR
H IS IS
T


FALLON LONDON
W HI LE
FO R A
R O JECT
ET P
A SECR
H IS IS
T


THE SOCIAL PRACTICE/
THE KALDOR GROUP
A child dies of starvation in East Africa
every 6 minutes. Donate just 6 minutes of
your salary to make a real diﬀerence. Use
our app to calculate what 6 minutes is
worth to you and donate it to an urgent
and heart breaking cause.

This is a joint project between The Social
Practice and the Kaldor Group. The Social
Practice is a full service, fully integrated
social media agency, while the Kaldor
Group is a new venture based on building
beautiful apps and HTML based platforms
for publishers and advertisers.

@social_practice @PatsMc

@social_practice @PatsMc

# @sixminutes


GOOGLE HANGOUTS
Tom Gibby and Syd Lawrence from London
contacted 5050 with a project called 'Hangouts
for Charity'.
They've built a website to do this and are now
working on the design.

It works like this:

Spaces for a 10-person Google Hangout with a
celeb will be auctioned to the highest bidder:
• 1 space to be used by the celeb
• 1 space to be used by myself or Syd
Lawrence to record and live-stream the
hangout
• 7 spaces to the highest bidders
• 1 space randomly selected for any user that
has donated any amount of money - so if the
cheapest pledge for one of the top 7 spaces
stands at £3000, then even if I can only aﬀord
to donate £5 then I still have a chance of
winning the space on the hangout.

@adverplanner


TODAY I EAT FOR AFRICA
Koen and Evert in Belgium contacted 5050
with an initiative to called "Today I Eat for
Africa".

In Koen's words, "We want people to have a
look in their own plate, decide what it is
worth and donate that money. We all take
our daily meals too much for granted without
realizing the need of others, that kind of
idea..."

They've got a beta site live,and will be
collaborating with Belgium's umbrella aid
collection organisation 1212.Be


THE SUPERHUMAN RACE
Andy Newman is organising a
global event where we all dress as
a superhero for day.

This may evolve into a "Super
Sprint". A 100 metre dash around a
landmark of note in your area
which could be the worlds ﬁrst
super-hero relay.


GIVE YOUR LUNCH TO AFRICA
Ewan from Grey London had already set this
project up, and have now asked us to add it
to the 5050 platform. It asks people to
donate what they would normally spend on
lunch to the appeal.

Money from this page will go direct to the
Disaster Emergency Committee, and the
amounts are tracked in the same way as
other 5050 projects who are giving to
UNICEF


15 Million Elephants

FIGHT THE FAMINE
A couple of guys at Eﬀective UI
have been building a campaign
support platform that allows user
to get widgets and badges and to
insert promos into modals to drive
both awareness and donations.


NYC HACKATHON
Farrah Bostic is holding a hackathon in NYC
on the 23/24 September at :Co's new Grind
oﬃces, and the even is sponsored by
AppFirst (and a local brewery!).


AND BIG THANKS TO...

VICTORS & SPOILS CHILLY GONZALES MINT DIGITAL UNICEF THE BEAN CAST

UNICEF helped us write the APIs
V&S have put us on the front page of Chilly donated the music for the Mint developed the code that helps us Bob at The Bean Cast let us
to integrate with their donation
their crowdsourcing platform launch video integrate with JustGiving plug the project on podcast #166
back-end, and with advice

CHAMELEON CONVIO SHESAYS BECAUSE STUDIO WE ARE SOCIAL

Chameleon.eu helped us to write the Convia.com helped us to write the API SheSays have helped us by telling their Loz at Because Studio helped us with We Are Social let us blog about 5050
API to integrate with UNICEF in the UK to integrate with UNICEF in the US network about 5050 & blogging the video and the 5050 brand design on their blog


YOUR LOGO HERE

YOUR PROJECT HERE
Copy about your project here

YOUR PROJECT HERE
GET IN TOUCH WITH CATH
AT MADEBYMANY DOT COM


5050 project update

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