Ten steps to creating acommunity blogthat rocks!                 Maddie Grant                   SocialFish
Agenda:                                   • ten steps                                   • group discussion Originally post...
Process:Follow along on your laptopwww.associationtech.posterous.com Originally posted in the SocialFish Think Tank. http:...
step 1:decide on goals
Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org   12/8/2011
Goals for associationTECH:     • voice for association industry       professionals     • space for experimentation     • ...
step 2:choose a platform
Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org   12/8/2011
Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org   12/8/2011
step 3:find bloggers
Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org   12/8/2011
step 4:set moderationguidelines
Recommended Resource               from YouTubeOriginally posted in the SocialFish Think Tank. http://thinktank.socialfish...
Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org   12/8/2011
www.creativecommons.orgOriginally posted in the SocialFish Think Tank. http://thinktank.socialfish.org   12/8/2011
step 5:set up an editorialcalendar
Recommended Resource               from YouTubeOriginally posted in the SocialFish Think Tank. http://thinktank.socialfish...
Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org   12/8/2011
step 6:decide whatmetrics to track
Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org   12/8/2011
step 7: blog!seed content andnurture
Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org   12/8/2011
step 8:link to others
Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org   12/8/2011
association guidelines:• Include links to other external posts• Include a link to an internal post or page• Include sharin...
step 9:invite guestbloggers
Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org   12/8/2011
Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org   12/8/2011
step 10:measure success
Open discussion:               Did we achieve what we               wanted to?Originally posted in the SocialFish Think Ta...
Goals for associationTECH:     • voice for association industry       professionals     • space for experimentation     • ...
want to blog for associationTECH?email maddie@socialfish.orgOriginally posted in the SocialFish Think Tank. http://thinkta...
Thank you.       Join the Think Tank for access to the best training and            resources tailored to associations and...
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Ten steps to creating a community blog that rocks!

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Ten steps to creating a community blog that rocks!

  1. 1. Ten steps to creating acommunity blogthat rocks! Maddie Grant SocialFish
  2. 2. Agenda: • ten steps • group discussion Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011
  3. 3. Process:Follow along on your laptopwww.associationtech.posterous.com Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011
  4. 4. step 1:decide on goals
  5. 5. Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011
  6. 6. Goals for associationTECH: • voice for association industry professionals • space for experimentation • build community around ASAE • build thought leadership /connect with nptech community Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011
  7. 7. step 2:choose a platform
  8. 8. Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011
  9. 9. Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011
  10. 10. step 3:find bloggers
  11. 11. Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011
  12. 12. step 4:set moderationguidelines
  13. 13. Recommended Resource from YouTubeOriginally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011
  14. 14. Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011
  15. 15. www.creativecommons.orgOriginally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011
  16. 16. step 5:set up an editorialcalendar
  17. 17. Recommended Resource from YouTubeOriginally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011
  18. 18. Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011
  19. 19. step 6:decide whatmetrics to track
  20. 20. Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011
  21. 21. step 7: blog!seed content andnurture
  22. 22. Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011
  23. 23. step 8:link to others
  24. 24. Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011
  25. 25. association guidelines:• Include links to other external posts• Include a link to an internal post or page• Include sharing buttons Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011
  26. 26. step 9:invite guestbloggers
  27. 27. Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011
  28. 28. Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011
  29. 29. step 10:measure success
  30. 30. Open discussion: Did we achieve what we wanted to?Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011
  31. 31. Goals for associationTECH: • voice for association industry professionals • space for experimentation • build community around ASAE • build thought leadership /connect with nptech community Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011
  32. 32. want to blog for associationTECH?email maddie@socialfish.orgOriginally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011
  33. 33. Thank you. Join the Think Tank for access to the best training and resources tailored to associations and nonprofits. http://thinktank.socialfish.org

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