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The Social CEO: Trends and Practices of Top Executives

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Presentation to the Society for Plastics (SPI, plasticsindustry.org) Board of Directors Annual Meeting, April 2013

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The Social CEO: Trends and Practices of Top Executives

  1. 1. THE SOCIAL CEOTRENDS AND PRACTICES OF TOP EXECUTIVES
  2. 2. Agenda• The Latest Social Media Statistics• Industry Trends – The C-Suite on Social• How to be a Social CEO
  3. 3. I consider my organization to be…• New to social media• Comfortable, but still experimenting• Using social media strategically• A fully integrated social business
  4. 4. I myself am…• Too busy to spend any time on social media• Interested, but unsure how best to use socialpersonally• Happy to let my staff manage our social media• A very social leader
  5. 5. Some Statistics
  6. 6. • Source: The Realtime Report, March 22, 2013
  7. 7. Association Social Media Survey• Collaboration of:– Association Trends– Qrisp Research
  8. 8. 0%10%20%30%40%50%60%70%80%90%100%Facebook Twitter YouTube
  9. 9. 0%10%20%30%40%50%60%70%80%90%100%Facebook Twitter YouTube
  10. 10. 2012 Social Media Use in the Industrial SectorLinkedInSource: Global Spec Industry Trends Report
  11. 11. Facebook2012 Social Media Use in the Industrial Sector
  12. 12. Twitter2012 Social Media Use in the Industrial Sector
  13. 13. 2012 Social Media Use in the Industrial Sector
  14. 14. So what about the C-suite?
  15. 15. 2012 IBM CEO Study
  16. 16. 71%70%71%Textof CEOs felt social businesswill be important to theirorganization in 3 years70%of CIOsSource: Deloitte/MIT Study
  17. 17. 28%14%28%of CEOs14%of CIOsTODAY
  18. 18. Handouts
  19. 19. What’s in it for your staff?
  20. 20. 41% 43%AgreeStrongly Agree84%believe social mediagives their companya competitive edge
  21. 21. 21%Participates in Social Media
  22. 22. What’s in it for your customers?
  23. 23. What’s in it for you?
  24. 24. Source: cnet.com
  25. 25. Source: Digital Daya on Mashable
  26. 26. There are two ways to be a social CEO.1. Use social media personally andprofessionally
  27. 27. Benefits of Twitter for CEOs• Break real time news and information• Establish thought leadership• Build presence in case of crisis• Be the face of the company – transparency• Be the face of the company – values• Build relationships with influencers• Be the influencer others want to connect to
  28. 28. HANDOUT
  29. 29. Tip: SPI Twitter List
  30. 30. Tip: SPI LinkedIn Group
  31. 31. There are two ways to be a social CEO.1. Use social media personally andprofessionally2. Bring social principles to life and supportyour organization’s social efforts.
  32. 32. Build the infrastructure for social• Assign a social media team• Define goals• Set policies• Establish training• Manage change
  33. 33. Source: McKinseyQuarterly
  34. 34. “Simply put, CEOs and their executives set thecultural tone for an organization. Throughparticipation, they implicitly promote the use ofsocial technologies. That will make theirorganizations more competitive and better ableto adapt to sudden market changes.”- Forbes.com on the IBM CEO Study
  35. 35. THANK YOUMaddie Grantweb strategist, association practiceICF Ironworksmaddie.grant@icfi.com@maddiegrant

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