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New Rules For Engaging Young Professionals Slideboom


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New Rules For Engaging Young Professionals Slideboom

  1. 1. New Rules for Engaging Young Professionals Maddie Grant, Chief Social Media Strategist Lindy Dreyer, Chief Social Media Marketer www. .org
  2. 2. Definition Who’s a young professional? Life Stage Digital Orientation Generation
  3. 3. New Rule A virtual life IS a real life.
  4. 4. New Rule Trust everyone and no one. Find talkers Show personality Connect peers
  5. 5. New Rule Instant gratification or forget it. Attention Spam Information like water Value from vetting Google eyes Flows from digital
  6. 6. New Rule <ul><li>PERSONAL TO DO LIST </li></ul><ul><li>Become Sr. Editor for major magazine by 28. </li></ul><ul><li>Win a prestigious award for my novel at age 26. </li></ul><ul><li>Publish my first novel by age 25. </li></ul><ul><li>Get high paying part-time job/ write my novel. </li></ul><ul><li>Graduate with highest honors at 22. </li></ul>Mid-life crisis? Try quarter-life crisis. Validation Recognition Connections
  7. 7. New Rule E-mail is for old people. Email Facebook Mobile Be different!
  8. 8. You Rule What works for your organization? www. .org