What What   is    isGoerrilla GuerrillaMarketingMarketing       ?         By:-      Akhil Sood   Ashwin Variyar  MAD Club,...
A Body of  unconventional   ethical ways of      pursuing                          WHAT conventional goals                ...
Large Business Units      are failing – as they         are not able to         understand the        Why        fundament...
Not Cutting     your Budget,      but using it        wisely                           The                     Rely on Bra...
Viral Marketing   A                                     S                                     S                           ...
Presence Marketing   A                                     S                                     S                        ...
Wild Posting Campaigns   A                                      S                                      S                  ...
Buzz Marketing   A                                   S                                   S                                ...
Alternative Marketing   A                                       S                                       S                 ...
Experiential Marketing   A                                       S                                       S                ...
Tissue Pack Marketing   A                                      S                                      S                   ...
Wait Marketing   A                                   S                                   S                                ...
Reverse Graffiti Marketing    Reverse graffiti is a                                  A    method of creating              ...
Video..http://www.youtube.com/watch?v=nJ4uCOJjDF8&feature=related                     Thank You..!
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Guerilla marketing

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MAD club, VGSoM
IIT Kharagpur

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Guerilla marketing

  1. 1. What What is isGoerrilla GuerrillaMarketingMarketing ? By:- Akhil Sood Ashwin Variyar MAD Club, VGSoM IIT Kharagpur
  2. 2. A Body of unconventional ethical ways of pursuing WHAT conventional goals Basic Requirements •Time •Energy IS •Imagination •Not Money Different from ConventionalMarketing as Guerilla IT Warfare is from Coined byConventional Warfare Jay Conrad Levinson It is about matching ? the wits of your competitors, rather than their budgets
  3. 3. Large Business Units are failing – as they are not able to understand the Why fundamentals of marketing Has a history ofsuccess as it is simple, Is easy to understand and implement and outrageously Objective inexpensive. Overall Objective It To Create a unique, engaging and thought provoking concept to generate buzz and Needed consequently turn viral
  4. 4. Not Cutting your Budget, but using it wisely The Rely on Brain Power. Not Money Power Theory Investment of time, energy and imagination Larger Behind transactions Use with existing incentives customersfor existing customers Itfor referrals of new customers
  5. 5. Viral Marketing A S S O T Viral marketing refers to marketing techniques C R that use pre-existing I M E social networks to A A N produce increases in D brand awareness or to T R achieve other marketing E K S objectives through self- D Ereplicating viral processes (analogous to the spread T of viruses or computer I viruses). N G
  6. 6. Presence Marketing A S S O T C R I M E The principle lays in A A N communicating the D products to the target T Raudience on daily basis in E K S such a way that it raises D E the recognition continuously. T I N G
  7. 7. Wild Posting Campaigns A S S O T Wild C R Postings are outdoor and Eindoor poster placements I M that add a creative A A N "edge" to larger outdoor T R D advertising campaigns. E K SWild Postings can take on D Evarious forms such street T posters. I N G
  8. 8. Buzz Marketing A S S O T C R Marketing buzz is the Einteraction of consumers I Mand users of a product or A A N service which serves to T R D amplify the original E K Smarketing message. Also called Word of Mouth D E Marketing. T I N G
  9. 9. Alternative Marketing A S S O T C R I M E Alternative marketing is A A N best defined as publicity D that looks like it is T Rcompletely removed from E K S the company itself. D E T I N G
  10. 10. Experiential Marketing A S S O T C RExperiential marketing is I M Eone that directly engages A A N consumers and invites D and encourages T Rconsumers to participate E K S in the evolution of a D E brand. T I N G
  11. 11. Tissue Pack Marketing A S S O TTissue-pack marketing is C R a type of guerrilla I M E marketing that is a A A N phenomenon in Japan. D Companies use small, T Rportable tissue packages E K Sto move advertising copy D E directly into consumers hands T I N G
  12. 12. Wait Marketing A S S O T Wait marketing is toenjoy the waiting time for C R consumers to submit I M E their advertising and A A N marketing. The spaces D are often used, T R affordable and the E K S waiting situation D Emaximizes the perceptionand memorization of the T message. I N G
  13. 13. Reverse Graffiti Marketing Reverse graffiti is a A method of creating S Live-in Marketing temporary or semi Live-in Marketing is S permanent images on marketing in which the O T walls or other surfaces by target consumer is R removing dirt from a C allowed to sample or Esurface. It is often done by I M use a brands product in removing dirt/dust with a relaxed atmosphere A A N the fingertip(s) from over a longer period of T R D windows or other dirty time. Much like product S surfaces, such as writing E K placement in film and wash me on a dirty D E television LIM was vehicle. developed as a means T to reach select target I demographics in a non- N evasive and much less garish manner than G traditional advertising.
  14. 14. Video..http://www.youtube.com/watch?v=nJ4uCOJjDF8&feature=related Thank You..!

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