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Social Media Strategy - Wego Indonesia


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I presented this as a final pitch on Social Media and Mobile in Travel Asia 2012 at Sheraton Hong Kong (20 November 2012), for Best Social Media Strategy category.

Wego Indonesia won, beating other finalist: Expedia.

Published in: Travel
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Social Media Strategy - Wego Indonesia

  2. 2. ABOUT ME Call me Mad. Community Manager Wego Indonesia Tweeting on: @madalkatiri
  3. 3. MISSION To present about the social media strategy in Indonesia.
  4. 4. MISSION To make you want to visit my country, Indonesia. No, not for business. For pleasure.
  5. 5. BACKGROUND is a travel metasearch company. Help users to find the best flight & hotel in 1-click.
  6. 6. BACKGROUND Over the past year, Wego has expanded with over 50 country sites, one of those is Indonesia.
  7. 7. BACKGROUND Put dedicated local team to help our users to save time, pay less, travel more.
  8. 8. BACKGROUND We want to do something more in Indonesia, for Indonesian travellers: help them know more about their beautiful country.
  9. 9. BACKGROUND Indonesia isn’t just Bali.
  10. 10. THE SPARK We want to create community. Not audience.
  11. 11. THE SPARK Local message. Local content.
  12. 12. THE PLAN AND IMPLEMENTATION 2 Community Managers and 4 Writers. With deep passion for travel. And live with Social Media.
  13. 13. THE PLAN AND IMPLEMENTATION Together the team created engaging social media campaigns.
  14. 14. THE PROOF AND RESULTS Video here
  15. 15. THE LATEST NUMBERS 10k followers 277k fans (September 2011: 21k) >300 new followers per week 60k talking about us >150 retweets received per week >100 mentions per week
  16. 16. CLOSING STATEMENT Visit Indonesia soon. Use!
  17. 17. PRESENTED BY / Achmad Alkatiri EMAIL: MOB: +62 813 4300 0202 FB: TWITTER: @madalkatiri