Implicatii hr in social media

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Implicatii hr in social media

  1. 1. Probleme legalein Social Media Implicatii HR 25 Octombrie 2011
  2. 2. Recrutare si Cultura Research organizationala Brand de Comunicare si angajator networking
  3. 3. Folosesti Social Media pentru screening-ul candidatilor? 91% Da 9% Nu Care sunt cele mai folosite canale de catre HR? 76% 53% 48%
  4. 4. De ce ai respins un candidat in baza unei informatii din Social Media? Nu am respins Incalcarea confidentialitatii Informatii neadevarate fata de CV Comentarii discriminatorii Comunicare defectuoasaCritica la adresa fostului angajator Comentarii despre droguri Comentarii despre alcool Comentarii nepotrivite Poze nepotrivite 0 5 10 15
  5. 5. Ce din profilul lor v-a facut sa-i angajati? Nu am angajat Premii si recunoasteri Referinte bune Cultura generalaAbilitati solide de comuniocare Creativitate Conformitate cu CV-ul Impresie generala buna 0 10 20 30 40 50
  6. 6. STUDII DE CAZ:Viitoare angajata Cisco pe Twitter: "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.“  angajat respinsManualul angajatului Sears: “Disparagement of companys products, services, leadership, employees, strategy, and business prospects is prohibited on all social media channels"  clauza ilegalaAngajat Dealer BMW pe Facebook: “The company serves overcooked hot dogs, stale buns and other cheap food instead of nicer fare at an event to roll out a posh new car model.”  angajat demis
  7. 7. STUDII DE CAZ:Angajat WalMart pe Facebook: “Complaining about management tyranny and the use of an off-color Spanish word to refer to a female assistant manager.”  angajat suspendat si discalificat din a fi promovat timp de 1 an2 angajati Hillstone Group pe Myspace: “Supervisors gained access to workplace complaint postings on a password-protected Myspace page meant for employees but not managers"  angajati demisiAngajat American Medical Response pe Facebook: Critici la adresa sefului angajati demisi
  8. 8. Scurgerea de informatie RISC: neautorizata sau confidentiala  Educarea angajatilorSOLUTIE:  Articularea confidentialitatii si a proprietatii intelectuale
  9. 9. Reputatie slaba / Zvonuri nefondate RISC: Brand de angajator afectat  Monitorizarea feedback-uluiSOLUTIE:  Audit al prezentei si culturii organizationale in social media
  10. 10. Publicarea si diseminarea RISC: insatisfactiei angajatilor  Crearea unui forum internSOLUTIE:  Feedback si actiune la comentarii si reclamatii
  11. 11. Scaderea motivatiei si a RISC: productivitatii  Incurajarea colaborarii virtualeSOLUTIE:  Educare pentru promovarea companiei si cresterea coeziunii
  12. 12. Hartuire virtuala / Activitate RISC: ilegala sau imorala  Stabilirea unui cod de conduitaSOLUTIE:  Incorporarea abuzului virtual in cadrul practicilor de neacceptat
  13. 13. Intrebari?

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