2011 VPPR Training

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Core officer training for Toastmasters Leadership Institute VPPR by Beth Stinson

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  • Promote your club internally and externally Internally to:Your existing club membersDistrict officersAnnounce upcoming events and programsAsk for contributions for club newsletters, club websites, and the District websitePhotosArticlesSuccess StoriesAttend meetings and greet members and guestsAttend club executive council meetingsExternally to:Local mediaCommunityOther clubsPromote club to local media Produce a club newsletter and/or website Promote membership programs Attend other Toastmasters events Attend TLI Identify and prepare your successor for office
  • The word branding began simply as a way to tell one person's cattle from another by means of a hot iron stamp. The word brand has continued to evolve to encompass identity — it affects the personality of a product, company or service.A brand can take many forms, including a name, sign, symbol, color combination or slogan. The American Marketing Association defines a brand as a "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. A concept brand is a brand that is associated with an abstract concept, like being greenor recycling, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand.Nike – what do you think of? Concept or commodity?Breast Cancer Awareness - Concept or commodity?McDonalds - Concept or commodity?Apple - Concept or commodity?Toastmasters?So a brand is made up of more than just a logo, right? It has an idea behind it. It has a tag line. It has a story, sponsors, and more.
  • A brand is an identity. And for a long time Toastmasters has not had a solid identity. Every club, every area, every district has a different theme and logo. Toastmasters International had a different theme every year. No one knew what toastmasters did. When you see the golden arches you know what to expect. So TI launched a branding initiative you can read all about it online. The main idea is to get everyone focused on saying the same thing. We are ambassadors of the same message. To get in sync and send a consistent message, TI has new graphics, a new logo, a new tag line, new colors, and a new pitch.
  • Tagline
  • Logo, templates, color set, graphics, stock photos, font faces
  • Everyone is an ambassador for Toastmasters and to talk about our organization we need to have a similar message, but a personal one that is targeted to our listeners. For our last exercise tonight we are going to write a first draft of your elevator pitch for Toastmasters. An elevator pitch should be a 15 - 30 speech. You can have different lengths and different stories.Describe three things that the Toastmasters International program helped you accomplish over the past year and the impact of these accomplishments.Tell one great story about the work you do in Toastmasters that is personal, compelling and representative of the Toastmasters’ organizational purpose.
  • This is your new best friend. It has all you need to re-brand your website, your business cards, your stationary, and every your written communication.
  • 2011 VPPR Training

    1. 1. District 36 Division AToastmasters Leadership Institute
    2. 2. Vice President for Public Relations Beth Stinson, DTM
    3. 3. Tonight’s AgendaWelcome and House KeepingIcebreaker ExerciseDistrict 36 and the Club Success PlanWhat is Public Relations?Toastmasters RebrandingWhere Leaders are Made Exercise
    4. 4. Thanks for being here! Cell phones off pleaseFill out paperworkto get credit
    5. 5. Ice BreakerTake a card and think of a Toastmaster related caption.
    6. 6. District 36 BusinessA new yearFall contestsArea Governor
    7. 7. DCP – Distinguished Club Plan1. Two CC Awards 7. Four new members2. Two more CCs 8. Four more new3. One AC Award members4. One more AC 9. Four officers trained5. One CL/AL/DTM twice6. One more 10.One semi report and CL/AL/DTM one officers list
    8. 8. What is Public Relations?
    9. 9. Target Your Audience Demographics Target club members you want Understand your competition
    10. 10. Reaching your Target AudienceDigitalSocial MediaCloud sharingTraditional
    11. 11. Break
    12. 12. What is a Brand?
    13. 13. Components of Toastmasters BrandTaglineVisionCore ValuesVisual ElementsMessage
    14. 14. TaglineWhere Leaders are Made
    15. 15. VisionToastmasters International empowerspeople to achieve their full potential andrealize their dreams. Through our memberclubs, people throughout the world canimprove their communication and leadershipskills, and find the courage to change.
    16. 16. Core ValuesIntegrityDedication to ExcellenceService to the MemberRespect for the Individual
    17. 17. Visual ElementsTemplatesColorsGraphicsPhotosFont faces
    18. 18. MessagingYour elevator pitch about Toastmasters
    19. 19. Stand and Deliver
    20. 20. Pencils and Paper3 things Toastmasters helped you accomplishTell one great story that is personal, compelling, and represents Toastmasters
    21. 21. Brand Manual
    22. 22. Questions?

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