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2011 VPPR Training


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Core officer training for Toastmasters Leadership Institute VPPR by Beth Stinson

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2011 VPPR Training

  1. 1. District 36 Division AToastmasters Leadership Institute
  2. 2. Vice President for Public Relations Beth Stinson, DTM
  3. 3. Tonight’s AgendaWelcome and House KeepingIcebreaker ExerciseDistrict 36 and the Club Success PlanWhat is Public Relations?Toastmasters RebrandingWhere Leaders are Made Exercise
  4. 4. Thanks for being here! Cell phones off pleaseFill out paperworkto get credit
  5. 5. Ice BreakerTake a card and think of a Toastmaster related caption.
  6. 6. District 36 BusinessA new yearFall contestsArea Governor
  7. 7. DCP – Distinguished Club Plan1. Two CC Awards 7. Four new members2. Two more CCs 8. Four more new3. One AC Award members4. One more AC 9. Four officers trained5. One CL/AL/DTM twice6. One more 10.One semi report and CL/AL/DTM one officers list
  8. 8. What is Public Relations?
  9. 9. Target Your Audience Demographics Target club members you want Understand your competition
  10. 10. Reaching your Target AudienceDigitalSocial MediaCloud sharingTraditional
  11. 11. Break
  12. 12. What is a Brand?
  13. 13. Components of Toastmasters BrandTaglineVisionCore ValuesVisual ElementsMessage
  14. 14. TaglineWhere Leaders are Made
  15. 15. VisionToastmasters International empowerspeople to achieve their full potential andrealize their dreams. Through our memberclubs, people throughout the world canimprove their communication and leadershipskills, and find the courage to change.
  16. 16. Core ValuesIntegrityDedication to ExcellenceService to the MemberRespect for the Individual
  17. 17. Visual ElementsTemplatesColorsGraphicsPhotosFont faces
  18. 18. MessagingYour elevator pitch about Toastmasters
  19. 19. Stand and Deliver
  20. 20. Pencils and Paper3 things Toastmasters helped you accomplishTell one great story that is personal, compelling, and represents Toastmasters
  21. 21. Brand Manual
  22. 22. Questions?