Social Media and Journalists: Part 2


Published on

Covers Twitter, Tumblr and Pinterest. Presentation to journalists in Singapore. Download PPT to get the notes and the URLs. March 19-23, 2012. (Part 2 of 4.) Part 1 covers concepts and definitions. Part 3 covers Storify, Instagram, YouTube and WordPress. Part 4 covers Facebook, Google+ Hangouts, and LinkedIn.

1 Comment
No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Part 1 is available on SlideShare at
  • These will change. We will talk about each one.
  • Reporter’s professional Twitter page. Mostly he posts links to, and retweets, news about the Arab World. NOTE the RT from David Clinch though – it’s about an app that journalists use (Storyful).
  • A global news organization’s Twitter page. Mostly they tweet links to their own Web stories. Note they do not simply paste the headlines.
  • Al Jazeera English: Note they do not simply paste the headlines into their Twitter feed.
  • A regularly scheduled news program’s Twitter page. >>> NOT a very good use of Twitter. NOTE especially how their text is cut off, because they didn’t stay within Twitter’s 140-character word count.
  • Left: Anderson Cooper 360° | Right: Anderson Cooper (“Personal tweets by Anderson Cooper”)!/AC360!/andersoncooper
  • Source: Pew Research Center (2011). How Mainstream Media Outlets Use Twitter: Content Analysis Shows an Evolving Relationship.
  • More aboutcuration coming up – when we cover STORIFY.
  • During some recent political events, The New York Times asked readers to use the hashtag #asknyt in any tweet that questioned a politician’s claims. It didn’t seem to work so well (not many people who used the hashtag were actually asking for fact checking, as requested) – but it was a nice try. Guardian started a much-touted initiative recently to involve the public in reporting and also to make its reporting processes more transparent. It uses this tag in tweets to highlight related coverage and opportunities.
  • NPR on Tumblr (left) and Sports Illustrated on Tumblr (right).
  • Sports Illustrated emphasizes their famous sports photography. Source:
  • National Public Radio (NPR) emphasizes their human interest stories – which people like to share.Source:
  • 3 examples from Tumblr on the iPhone, from my “dashboard.” No. 2 is from NPR ( and No. 3 from The Economist ( The first is from Laughing Squid, which I enjoy (but it’s not journalism). The Tumblr stream or feed makes it easy and fun to BROWSE and also to “reblog” from your phone.
  • The Economist uses a different template for its Tumblr blog, still highly visual, but emphasizing the news magazine’s mix of analysis and commentary on current events. (This is the top of the home page on Tumblr, March 10, 2012.)
  • Source: (November 2011)
  • “Tumblr is a distribution channel in a way that no other blog is.” —Rachel Fershleiser, who works in literary strategic outreach at Tumblr
  • “Tumblr is a distribution channel in a way that no other blog is.” —Rachel Fershleiser, who works in literary strategic outreach at Tumblr
  • Source: “Based on Alexa traffic data, updated on 09 Mar 2012 at 23:26 GMT.” See also:
  • Source:
  • NOTE that they have 40 boards – explain boards Source:
  • Each Pinterest BOARD has its own category for content … NOTE that it is EASY to REPIN – just roll over the image.
  • Users can have few or many boards
  • This is the same “pin” or item (click the thumbnail to view this). NOTE you can click the name Food Network to go to their profile page.
  • The link from the original “pin” is preserved. Click the LARGE image (prev. slide) and go to the original source of the image
  • Source: (February 2012)
  • See:
  • Info: In case of a violation:
  • Info: In case of a violation:
  • Info: In case of a violation:
  • This makes Pinterest DIFFERENT from most other SM networks
  • USA Today (daily newspaper) has 15 pinboards.
  • Warning: Pinterest can be very addictive.
  • Social Media and Journalists: Part 2

    2. 2. TODAY’S* TOP SM TOOLS  Twitter  Instagram  Tumblr  YouTube  Pinterest  WordPress  Storify  Facebook * This list will change
    3. 3. TWITTER Identity of the Twitter account:  Does it represent you, alone, as a reporter?  Is it for a regularly scheduled news program?  Is it for the entire news organization? Choose one identity, not more. Be consistent with this identity.
    4. 4. Left: Anderson Cooper 360° (CNN news program)Right: Anderson Cooper (personal tweets by the journalist)
    5. 5. MASTERING TWITTER  Communicate within the 140-character limit  Search and find Twitter feeds by name, topic, or hashtag (#)  Choose Twitter feeds to follow (curation)  Create Twitter lists (also curation)  Learn the art of the retweet (RT)  Learn the difference between replies and DMs (direct messages)
    6. 6. HASHTAGSAny Twitter user can make a hashtagAdd # before a word (no spaces and nopunctuation)Create an impromptu grouping or collectionExamples:#opennews (The Guardian)#asknyt (The New York Times)
    7. 7. TWITTER FOR JOURNALISTS Uses of the Twitter account:  Ask for comments and feedback from audience  Follow fellow journalists  Follow sources (monitor what they‟re discussing; discover trends)  Share links to news content  Tweet breaking news updates Which of these are consistent with the account‟s identity?
    8. 8. TUMBLRMany of thebest Tumblrblogsemphasizephotographyand keep thetext brief.
    9. 9. Example post: SI Photo Blog on Tumblr (
    10. 10. Example post: NPR on Tumblr (
    11. 11. Tumblr on the iPhone: A stream of interesting thingsThe Tumblr app has been downloaded more than 1 milliontimes on Android (iPhone numbers not available).
    12. 12. Example: The Economist on Tumblr (
    13. 13. Source: (November 2011)
    14. 14. TUMBLR IN A NUTSHELL Tumblr users are rebloggers: They will spread your content (and your links). Tags are very important: Many Tumblr users subscribe to tags. It‟s not a full-scale blogging platform like WordPress.
    15. 15. BEST USES FOR JOURNALISTS  (re)Broadcast your own content  News organization  Program  Topic (e.g. Singapore)  Subscribe and follow Tumblr blogs to get ideas, see what‟s being reblogged  Use Tumblr as a clip file for ideas  Create your own tags to improve usefulness
    16. 16. “Tumblr is “Tumblr is the 25th most popular site in Singapore based on a combination of average daily visitors and pageviews.” —Alexa Traffic Rank, March 9, 2012
    17. 17. SOME GREAT TUMBLR (Reuters) (photography) (news) (weird & fun) (news) (photo)
    18. 18. PINTERESTStill in the “inviteonly” phase,Pinterest beatGoogle+, LinkedInand YouTubecombined fortraffic referrals inFebruary 2012.It also beat Twitter.Findings based on aggregated data from more than 200,000 publishers thatreach more than 270 million unique monthly visitors each month.
    19. 19. Pinterest is perfect for eye-catching visuals
    20. 20. Similar to Tumblr: “Repin” on Pinterest
    21. 21. All your Pinterest “boards” are listed when you start to repin
    22. 22. Repinned content cites the original source (top)
    23. 23. The link from the original “pin” is preserved
    24. 24. WHY CARE ABOUT PINTEREST?  Female: 68.2% of Pinterest users are women  Well off: 28% of users have annual household income of US$100k+  Young: 27.4% are ages 25 to 34 Average Time Spent on Site Pinterest 15.8 minutes YouTube 16.4 minutes Facebook 12.1 minutes Twitter 3.3 minutes Source:
    25. 25. PINTEREST PROS AND CONS Pros Addictive: Users like to spend a lot of time on the site Lots of repinning: Users can spread your content far and wide Huge increase in referrals from Pinterest prove that people do go to the original (your content, your site)
    26. 26. PINTEREST PROS AND CONS Cons It‟s the hot new thing; it may fizzle out The visual bias is even more dominant than on Tumblr It may be better suited to product advertising: popular categories include home decor, DIY and gifts
    27. 27. PINTEREST TIPS  Don‟t fight the visual bias. Choose a really good visual (make sure it‟s on the content page).  Write a short, interesting caption. Make people want to know more (so they will click).  Play like everyone else: Repin!
    28. 28. WHO’S PINNING YOUR STUFF?You can check and see:
    29. 29. COPYRIGHT AND PINTERESTEven though imageslink back to the original site,this kind of re-usedoes appear toviolate copyright laws.
    30. 30. COPYRIGHT AND PINTERESTEven though images link back to theoriginal site, this kind of re-use does violatecopyright laws. Pinterest has an online form for reporting any copyright violation.
    31. 31. COPYRIGHT AND PINTERESTEven though images link back to theoriginal site, this kind of re-use does violatecopyright laws.Pinterest has a form for reporting anycopyright violation.For news organizations, any desire toprosecute copyright violations should beweighed against the value of referral traffic.
    32. 32. “I would say Pinterest is more of an„evergreen‟ social network than someof the others. Once you pinsomething, it‟s there for a long time. Ifind that, as a journalist, I pin thingsthere that will still be interestingdays or weeks later. This isn‟tnecessarily true of Twitter orFacebook, that are more in themoment.” —Rubina Madan Fillion, graphics editor, The Wall Street Journal
    33. 33. PINTEREST TIP  People can follow you (your profile)  Or they can choose to follow only one of your “pinboards” …  Or just the specific pinboards they like (instead of users + all of their pinboards) (You can do the same)
    34. 34. USA Today (daily newspaper) has 15 pinboards.
    35. 35. WARNING: Pinterest can be very addictive.
    36. 36. SOCIALMEDIAPresentation by Mindy McAdamsUniversity of Florida,
    37. 37. Keep up on the latest news and tipsabout social media and journalists: these sources on Twitter for updateson the social media universe:@NiemanLab@mashable