mwesch, distilled Mindy McAdams 2008 An Anthropological Introduction to YouTube
The majority of videos  on YouTube are meant  for audiences  of less than 100 people. (1:30)
expression community identity
A new type of platform: Before YouTube,  it was difficult  to upload video to the Web.
invent new ways  to connect  with each other
“user-generated organization” “user-generated distribution” (9:30)
“ We’re living  in a different kind  of mediascape.” (11:30)
“Media  mediate   human relationships.”
“ Community”  has been in decline. Place-to-place (old)  Person-to-person (new) Personal independence and  increased indiv...
invisible audience asynchronous
“ context collapse” (22:40)
“Everybody is watching,  but nobody is there.” (25:20)
replay, recall, recognition --Marshall McLuhan
hatred as public performance  (29:00)
Profound, deep connection  with other humans  … via YouTube (30:10)
We crave connection,  but connection is constraint. (30:50)
Many people report  having this profound, deep connection  on YouTube.  (32:40)
free hugs (33:00)
“YouTube is a platform.” Some people want  to get to the top of the heap  ( competitive ). (34:50)
Lonelygirl15:   YouTube users  banded together to discuss  her authenticity (like  Survivor  spoilers, or other acts of co...
“Everybody’s mad  because they got duped ...” “YouTube is not for fake stuff!  It’s for real stuff!”
identity
“People start gaming the system to get more views.”  (41:50)
You never know where  a camera is going to be  and when it’s going  to be uploaded to YouTube (McCain: “Bomb bomb Iran”). ...
Remixing:   Take it,  change it,   throw it right back.
any remixing  is basically illegal
Criminalization  of popular culture: Everyone is a pirate.
“ Ordinary people live life  against the law.” --Lawrence Lessig
the most  responded-to   video  in the history  of YouTube  (One World: write on your hand) (48:00)
“ This Web site   – this  community  –  helped bring me life again.” --bnessel1973 (52:30)
Supplemental Viewing:
Supplemental Viewing: From Web star to movie star? (USA Today video)
Supplemental Viewing: Where in the Hell Is Matt? (YouTube video)
mwesch, distilled Mindy McAdams 2008 An Anthropological Introduction to YouTube The End
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mwesch Reloaded

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Mindy McAdams distills the work of mwesch (YouTube phenomenon) into 30 thought-provoking granules. You can see the assignment here: http://www.macloo.com/syllabi/dem/mwesch_assignment.htm

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mwesch Reloaded

  1. 1. mwesch, distilled Mindy McAdams 2008 An Anthropological Introduction to YouTube
  2. 2. The majority of videos on YouTube are meant for audiences of less than 100 people. (1:30)
  3. 3. expression community identity
  4. 4. A new type of platform: Before YouTube, it was difficult to upload video to the Web.
  5. 5. invent new ways to connect with each other
  6. 6. “user-generated organization” “user-generated distribution” (9:30)
  7. 7. “ We’re living in a different kind of mediascape.” (11:30)
  8. 8. “Media mediate human relationships.”
  9. 9. “ Community” has been in decline. Place-to-place (old) Person-to-person (new) Personal independence and increased individuality
  10. 10. invisible audience asynchronous
  11. 11. “ context collapse” (22:40)
  12. 12. “Everybody is watching, but nobody is there.” (25:20)
  13. 13. replay, recall, recognition --Marshall McLuhan
  14. 14. hatred as public performance (29:00)
  15. 15. Profound, deep connection with other humans … via YouTube (30:10)
  16. 16. We crave connection, but connection is constraint. (30:50)
  17. 17. Many people report having this profound, deep connection on YouTube. (32:40)
  18. 18. free hugs (33:00)
  19. 19. “YouTube is a platform.” Some people want to get to the top of the heap ( competitive ). (34:50)
  20. 20. Lonelygirl15: YouTube users banded together to discuss her authenticity (like Survivor spoilers, or other acts of collective intelligence). (38:00)
  21. 21. “Everybody’s mad because they got duped ...” “YouTube is not for fake stuff! It’s for real stuff!”
  22. 22. identity
  23. 23. “People start gaming the system to get more views.” (41:50)
  24. 24. You never know where a camera is going to be and when it’s going to be uploaded to YouTube (McCain: “Bomb bomb Iran”). (44:40)
  25. 25. Remixing: Take it, change it, throw it right back.
  26. 26. any remixing is basically illegal
  27. 27. Criminalization of popular culture: Everyone is a pirate.
  28. 28. “ Ordinary people live life against the law.” --Lawrence Lessig
  29. 29. the most responded-to video in the history of YouTube (One World: write on your hand) (48:00)
  30. 30. “ This Web site – this community – helped bring me life again.” --bnessel1973 (52:30)
  31. 31. Supplemental Viewing:
  32. 32. Supplemental Viewing: From Web star to movie star? (USA Today video)
  33. 33. Supplemental Viewing: Where in the Hell Is Matt? (YouTube video)
  34. 34. mwesch, distilled Mindy McAdams 2008 An Anthropological Introduction to YouTube The End

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