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How to Build an Unsuccessful Start-Up

Some lessons from starting Collectik.

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How to Build an Unsuccessful Start-Up

  1. 1. how to run an unsuccessful startup
  2. 2. some lessons
  3. 3. practicalities
  4. 4. incorporate $1000 corporationcentre.ca
  5. 5. domain name $10 godaddy.com
  6. 6. hosting $10-50/month dreamhost.com
  7. 7. building blocks
  8. 8. idea
  9. 9. back-end developer
  10. 10. designer
  11. 11. integrator
  12. 12. integrator ≠ designer
  13. 13. business plan:
  14. 14. is it useful?
  15. 15. LESSONS
  16. 16. get the core right
  17. 17. it will take waaaaaaaaaay longer
  18. 18. don't fix it with more
  19. 19. fix it with less
  20. 20. THE BIG LESSON:
  21. 21. CLARITY
  22. 22. <ul><li>clarity of: PURPOSE </li></ul>
  23. 23. wikipedia: “The free encyclopedia that anyone can edit.”
  24. 24. librivox: &quot;LibriVox volunteers records chapters of books in the public domain and publish the audio files on the internet.&quot;
  25. 25. collectik: “like mixtapes for podcasts”
  26. 26. what?
  27. 27. problems:
  28. 28. what is a mixtape?
  29. 29. what is a podcast?
  30. 30. what does it do?
  31. 31. why do I want to use this?
  32. 32. 2. clarity of: LANGUAGE
  33. 33. words to avoid:
  34. 34. aggregate
  35. 35. RSS
  36. 36. web 2.0
  37. 37. social software
  38. 38. social network
  39. 39. user-generated content
  40. 40. tagging
  41. 41. mash-up
  42. 42. feeds
  43. 43. dynamically generated
  44. 44. ruby on rails
  45. 45. python
  46. 46. good language rule:
  47. 47. would hugh’s mum understand?
  48. 48. 3. clarity of: PARTICIPATION
  49. 49. what does it do for me?
  50. 50. right now I use:
  51. 51. twitter
  52. 52. flickr
  53. 53. del.icio.us
  54. 54. wikitravel
  55. 55. collectik
  56. 56. wikipedia
  57. 57. blogs (x 5)
  58. 58. cursor.org
  59. 59. email (x 7)
  60. 60. linked-in
  61. 61. libirvox
  62. 62. apple help forums
  63. 63. technorati
  64. 64. youtube
  65. 65. vox
  66. 66. … etc.
  67. 67. LESSON:
  68. 68. i don't want another social network.
  69. 69. i want to solve a problem.
  70. 70. if you solve it, you will succeed.
  71. 71. maybe.
  72. 72. hughmcguire.net

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