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8 Reflections on New Book Production Workflows

Reflections on new workflows from a publishing startup, working with Publishers.

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8 Reflections
on
New Book Production
Workflows
from a
Startup
working with
Traditional Publishers.
--
hugh mcguire
--
pressbooks.com
@hughmcguire
~Prelude~
8 Reflections on New Book Production Workflows
For every book,
easily templated ebook & PDF output:
ibooks kindle print (pdf)
8 Reflections on New Book Production Workflows
8 Reflections on New Book Production Workflows

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8 Reflections on New Book Production Workflows

  • 1. 8 Reflections on New Book Production Workflows from a Startup working with Traditional Publishers. -- hugh mcguire -- pressbooks.com @hughmcguire
  • 4. For every book, easily templated ebook & PDF output: ibooks kindle print (pdf)
  • 8. All PressBooks outputs: -- EPUB, MOBI, PDF, web -- are based on: HTML+CSS the styling technologies that drive the web.
  • 15. Kobo
  • 16. MOBI (for Kindle Fire, Kindle Paperwhite, Kindle eink)
  • 21. 8 Thoughts on New Book Production Workflows from a Startup working with Traditional Publishers.
  • 22. 1. Moving to a digital/XML workflow is a huge cultural shift.
  • 23. 2. You need support from the whole org: - management - production - (editorial)
  • 24. 3. The primary driver is (and must be) economic.
  • 25. 4. There is no such thing as a free lunch.
  • 26. “Businesses have to put resources into the things that matter. “For us the cultural shift was realizing that we no longer control many aspects of [book] presentation. PressBooks doesn’t control them either. The consumer does. The consumer chooses font, size, format, device – almost everything. This includes print output. “You can take that as a loss, or you can take it as a chance to get back to putting more resources into what really matters – creating outstanding content that is deeply meaningful and important to your audience.” Will Bergkamp, Publisher & General Manager, Fortress Press
  • 27. 5. You need to test on REAL projects.
  • 28. 6. Think of technology providers as PARTNERS not VENDORS.
  • 29. 7. Make a real budget. Internal resources. External suppliers.
  • 30. 8. Give the people in your org testing out new things a real mandate.
  • 31. 9. Make your decisions based on what is best for your business (which hinges on making your readers and authors happy)
  • 32. “Moving to PressBooks is a matter of being able to put time into the parts of the business that really matter. When you do the math and calculate how much time an average publishing person (editor, etc) puts into thinking and making decisions about things that add no concrete value to the business it is shocking. “A tool like PressBooks, that efficiently and consistently outputs the files you need when you need them takes a major part of that waste off the table and allows it to be refocused on the things that really matter.” Will Bergkamp, Publisher & General Manager, Fortress Press