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Travel 3

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Travel 3

  1. 1. For
my
last
travelogue
 I
wanted
to
analyze
and
to
inquire
on
 how
the
role
of
museum
has
changed

 What
is
a
museum
in
2010?

  2. 2. 
What
is
the
role
of
museums?
 –  Giving
access
to
Art
 –  Providing
Education
 –  Integrate
Art
in
people’s
everyday
life
 But
Young
audience
is
declining!

 Museums
are
challenged
in
their
SOCIAL
mission
 Their
FUTURE
is
threatened

  3. 3. But
there
has
to
be
a
way
to
 remain

attractive
 to
young
people!

  4. 4. Museums
are
going
 the
new
media
experience

  5. 5. Quick
recap
of
my
investigation
 •  I
followed
2010
the
Withney
Museum’s

Biennial
on
 Twitter…
 •  Desappointing
live
experience
but
generated
really
 interesting
content
 •  I
decided
to
meet
and
interview
Nina
who
had
been
 selected
for
the
Tour

  6. 6. Meeting
Nina
 I
did
not
expected
that!
 –  An
artist
 –  In
her
mid
forties
 –  Interested
in
images
 –  Not
into
socializing
at
all
 –  But
into
the
technological
aspect
of
Internet
 –  She
participated
to
take
pictures
to
create
content
 and
to
share
it
afterwards

  7. 7. Her
insight
on
Social
Networks
 •  People
are
excited
by
new
media
 •  Museums
want
to
be
part
of
it

 •  They
are
overwhelmed
 •  Part
of
it
is
awkward
because
it
is
about

 experimenting

  8. 8. The
Whitney
Museum
Strategy
 •  Like
every
institution
they
need
to
be
online
 •  To
be
efficient:
create
a
buzz
 •  Figure
out
what
attracts
people
 •  The
twitter
tour
was
an
attempt
to
discover
 what
works
 •  forget
focusing
on
the
quality,
focus
on
 reaching
your
targeted
audience!

  9. 9. Whitney’s
goal?

 •  Raising
awareness
on
their
on
line
presence
 •  Giving
a
sense
of
the
community
they
are
 gathering
 •  Becoming
part
of
people’s
everyday
life
(apart
 from
the
physical
museum)

  10. 10. A
Museum
in
2010
 •  A
place
but
also
a
community

 •  Among
which
you
can
find
yourself
alive
in
the
 present

 •  The
opportunity
to
have
fun

 •  Definitely
worth
it
to
take
part
to

on
daily
 basis


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