7 Bulleproof Strategies For Reaching Hotel Guests With Email Marketing

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Prelekcja podczas I Edycji eTravel Forum w Pradze. Jak właściciele hoteli mogą budować swoje bazy mailingowe?

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7 Bulleproof Strategies For Reaching Hotel Guests With Email Marketing

  1. 1. 7 bulletproof strategies for reachinghotel guests with email marketingMaciej OssowskiDirector of EducationGetResponsePrague,19.06.2013
  2. 2. Maciej OssowskiDirector of EducationGetResponse Email Marketingwww.getresponse.com
  3. 3. 1998GetResponse.com: the beginning
  4. 4. Today: 250.000 Customers,185 countries, 200 employees
  5. 5. One koruna invested into email marketing:40 CZK* return*DMA 2011
  6. 6. Newsletters build relationships44% respondents feel more tied to a company that communicates withthem by sending newsletters*Epsilon, 2011
  7. 7. 1. Use sign up forms tocommunicate new promos
  8. 8. Sign up forms• Validate emails in real time• Use double opt-in• Check for duplicates• Limit the number of fields• Hints (“Did you mean seznam.cz?”)
  9. 9. 2. Convert your fans intoguests & customers
  10. 10. 3. Collect data at reception.iPad style!
  11. 11. Tablet at a frontdesk• No need to digitalize the data• Instant marketing communication• “Cool” way to capture data• Less typos• No problems with handwriting
  12. 12. 4. Get data whenever whenyou have a chance
  13. 13. Go beyond the home page• checkboxes when making a reservation• checkboxes when registering an account• checkboxes when registering for trips, etc.• checkboxes when paying for the room
  14. 14. 5. Collect additional info totarget your emails
  15. 15. 6. Use incentives to attractnew guests
  16. 16. Why do your customers signup for newsletters?• they want to save money• they want to be in the know• they want take part in a contest• they want to receive new promos first
  17. 17. 7. Digitalize new data ASAP
  18. 18. Using paper forms?• digitalize data in max. 24 hours• transfer emails to your CRM / ESP• send a welcome email in max. 48 hours• validate data (domains, syntax, bad data)
  19. 19. Děkuji! 

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