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@maciejolpinskiso yet it movesopportunities for SEM agencies in theonline video market?maciejolpinski.com
25.media.tumblr.com/3cada23f71f7327bc899495f98549910/tumblr_mfqvvdivTP1rm414ho1_1280.jpg
13 episodesreleased at the same time“marathon watching”phenomenoni.imgur.com/wbt2rxF.jpg
“ The goal is to become HBOfaster than HBO can become us. “Ted SarandosNetflix Chief Content Officeri.imgur.com/wbt2rxF.jpg
1.2.3.#top sites | alexa.com06.2013
searchvideosocialdesktoptabletsmartfonwe’re
 heading
 this
 way
search social contenttekst video images musicyou
 are
 here
 todaybrand
search social contenttext video images musicyou
 will
 be
 here
 tomorrowbrand
Goodbye SEOMozHello Moz!Rand Fishkin | www. moz.org
for the first timein historyit’s an equalgamefor all advertisers
In Stream In Search In Displayinstantaneous feedback from the viewersCost PerViewAdWords technology3
 x
 TrueView
“we
 know
 
 we
 plan”“we
 don’t
 know
 
 we
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"So yet it moves?" Opportunities for SEM agencies in the online video market [ENG]

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The slides from a talk I gave the Google CEE Agency Day 2013 in Warsaw. I proposed a new approach to YouTube video advertising in which you start small & test instead of planning for a next big viral hit.

I've also shown how to use micro work platforms to quickly & cheaply create simple but aesthetic videos.

More on my blog: www.maciejolpinski.com

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"So yet it moves?" Opportunities for SEM agencies in the online video market [ENG]

  1. 1. @maciejolpinskiso yet it movesopportunities for SEM agencies in theonline video market?maciejolpinski.com
  2. 2. 25.media.tumblr.com/3cada23f71f7327bc899495f98549910/tumblr_mfqvvdivTP1rm414ho1_1280.jpg
  3. 3. 13 episodesreleased at the same time“marathon watching”phenomenoni.imgur.com/wbt2rxF.jpg
  4. 4. “ The goal is to become HBOfaster than HBO can become us. “Ted SarandosNetflix Chief Content Officeri.imgur.com/wbt2rxF.jpg
  5. 5. 1.2.3.#top sites | alexa.com06.2013
  6. 6. searchvideosocialdesktoptabletsmartfonwe’re
  7. 7.  heading
  8. 8.  this
  9. 9.  way
  10. 10. search social contenttekst video images musicyou
  11. 11.  are
  12. 12.  here
  13. 13.  todaybrand
  14. 14. search social contenttext video images musicyou
  15. 15.  will
  16. 16.  be
  17. 17.  here
  18. 18.  tomorrowbrand
  19. 19. Goodbye SEOMozHello Moz!Rand Fishkin | www. moz.org
  20. 20. for the first timein historyit’s an equalgamefor all advertisers
  21. 21. In Stream In Search In Displayinstantaneous feedback from the viewersCost PerViewAdWords technology3
  22. 22.  x
  23. 23.  TrueView
  24. 24. “we
  25. 25.  know
  26. 26.  
  27. 27.  we
  28. 28.  plan”“we
  29. 29.  don’t
  30. 30.  know
  31. 31.  
  32. 32.  we
  33. 33.  test”
  34. 34. FAQ
  35. 35.  #1does videoconvert?
  36. 36. aidathe same creative won’t work
  37. 37. measure microandmacro conversionsAvinash Kaushik | www. kaushik.net
  38. 38. FAQ
  39. 39.  #2isYouTubeliketelevision?
  40. 40. landline phone smartphonethe
  41. 41.  biggest
  42. 42.  potential“we
  43. 43.  want
  44. 44.  a
  45. 45.  faster
  46. 46.  horse”+ 30%
  47. 47. the
  48. 48.  biggest
  49. 49.  potential“we
  50. 50.  want
  51. 51.  a
  52. 52.  faster
  53. 53.  horse”+ 30%TV online video
  54. 54. www.myhaus.com/wp/wp-content/uploads/2012/11/usb-cassette.jpgtechnologyyou
  55. 55.  areheretraditionalclient
  56. 56. yesterdayone, big, expensive adtodaymany, small, cheap creatives
  57. 57. FAQ
  58. 58.  #3but wheredo I getvideos from?
  59. 59. youtube.com/watch?v=OhiVV1HrQq0
  60. 60. youtube.com/watch?v=aXbQnd5i3AE
  61. 61. Koszt:$20access to talents worldwide$5$10$5
  62. 62. FAQ
  63. 63.  #4how do Iconvince smallclient to tryYouTube?
  64. 64. campaign
  65. 65.  cost
  66. 66.  (creative
  67. 67.  +
  68. 68.  media): $XXXrequired
  69. 69.  assets:
  70. 70.  existing search campaignuses only text adsdoes search advertisingdoesn’t like to be on cameraclient’s profile :small campaign budget“TESTYOUTUBE” proposal
  71. 71. ad textlanding pageSTEP
  72. 72.  #1
  73. 73. STEP
  74. 74.  #2youtube.com/watch?v=UFqgO6FaVEg
  75. 75. kierowanieanalitykakreacjatekst reklamowystrona docelowaSTEP
  76. 76.  #3
  77. 77. but there’s more ...
  78. 78. www.maciejolpinski.com/newslettermaciejolpinski.comcontinuation
  79. 79.  and
  80. 80.  extra
  81. 81.  stuff...

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