How to Attract Prospects to Your MLM OpportunityNow that you have taken the plunge & joined the Network Marketing industry how are you attractingprospects to join your team? Are you following the tried & tested, some would say old school, warm marketmethod (friends & family)? Are you promoting your business with a display stand in the shopping mall orlocal fete? Are you spending hundreds of pounds advertising in the press or with PPC (pay per click)? Areyou using the internet in the form of websites or blogs? Are you using Web 2.0 sites i.e. Facebook &Twitter? Which method, if any, is working for you? I guess if you are reading this article, you are yet to find amethod of promotion that brings you fresh prospects on a daily basis. For many new MLM recruits buildingtheir teams is a very slow & painstaking operation with lots of highs & lows. It’s great when you find a newteam member & see their unbridled enthusiasm, but then so deflating when they give up after just a fewshort weeks, or worse still they never get going. Jim Rohn has a great CD which runs through all the pitfallsthat confront new MLM recruits, he likens them to seeds, “the birds will get them” he says, it’s tough forseeds that are planted in the ground, they have to be watered & nurtured just right, however no matter howwell you look after them the birds are still going to get a lot of them! In Jim’s analogy the “birds” could be “well meaning” friends or relatives who will advise your new recruitsthat they have got involved in some sort of “pyramid thingamajig”, these people have no idea what apyramid thingamajig is but they will never tire of telling your new recruit that’s what their involved with.Up-line TrainingHowever I’m digressing, talking about the pitfalls that your new recruits will face is a stand alone topic thatI will discuss another time. Back to attracting prospects to your MLM Opportunity; I guess the methods thatyou are using will be those taught by your upline or at company trainings. It is more than likely that you willhave been taught to build a list of friends, family, neighbours& work colleagues & begin to work throughthe list calling everyone using scripts provided. Whilst there is no doubt that this method works for some, itsimply doesn’t work for everybody & that’s why there is such a massive drop out rate amongst newNetwork Marketers. So do you accept that “it’s a numbers game” and simply go on recruiting knowing thatmaybe as high as 90% of recruits will drop out after a short time? Or do you look for other ways ofattracting motivated prospects that are much more likely to stay the distance. You see that whilst prospectsmay love the idea of residual income they are likely to have never heard of, or been involved with, MLMbefore. They will be from backgrounds where they are used to doing work for an hourly rate; the possibilityof having to do hour after hour of work without receiving any payment will be totally alien to them.AdvertisingWhat about one of the other methods I mention above, advertising in the press, what are you advertising for?The majority of ads in the press will be for jobs, a few may be for commission only but they are stillregarded as jobs, MLM is not a job it’s a business, & the problem with press advertising is that 99.9% ofpeople that reply to your ad are looking for a job. Believe me, I’ve tried it, no matter how much I tried toword the ad so that it to me it was plainly not a “job” I still got calls from people looking for a job & so theywere not interested in my MLM Opportunity. What about PPC? Well for a start off it’s expensive! You canseriously lose your shirt if you are not careful. However if worded correctly it does attract people looking forbusiness opportunities, but it is definitely a numbers game & you will have to be willing to spend an awfullot of money to attract the right prospects.
What about Facebook & Twitter? Well twitter is good for keeping people up to date with what you aregetting up to but as a recruiting tool it’s a non-starter. Facebook can be good if you can build up a reputationfor providing good quality information about the subject of MLM, you will get people as friends and theywill see what you are doing & may become interested in finding out about your MLM opportunity. Howeverif you just blatantly advertise your business with links to your sign up page then you will quickly losefriends. As far as advertising on Facebook, this is basically a no go area as Facebook doesn’t allowadvertising for “home based businesses” or MLM. There are ways around this but I don’t want to go intothat in this article.Websites or BlogsSo what are we left with? Basically websites or blogs, these are an excellent way of attracting prospects toyour MLM opportunity. However this method takes a lot of time & effort, you must provide quality contentin order to get people visiting your site on a regular basis. You must not “sell” your opportunity to visitors assoon as they land on your site; you have to get them to know, like & trust you first. I’m sure you have heardof this phrase before however it is easier said than done! If you can be seen as an expert on the subject ofMLM & if you are friendly & personable then people will want to hear about your opportunity & are muchmore likely to join you. The biggest mistake you can make in MLM is that of believing that it’s all aboutyour company or the product /service you provide, even if you have the best company & the best product, ifthe prospect doesn’t like you, they will not join you!Bearing in mind the above you must have a good website, it doesn’t need to be the most aesthetic ortechnologically advanced, but it must be user friendly, easy to navigate & most of all provide lots of qualityinformation. It is more than likely that your MLM Company will provide a personalized website where yourcustomers can purchase your products or services, however I’m not talking about this website, nor am Italking about the site your company may have for signing up prospects, I’m talking about your own personalwebsite. You must have your own personal website where people (prospects) can get to know you & see thatyou are not only knowledgeable, but passionate about the subject of MLM. (You can direct them to yourpersonalized version of the company website at a later date.)So before I get onto how you attract people to your website, first we must discuss what type of people youwant to attract. As I stated above people looking for jobs will not be interested in you or your MLMOpportunity, so you need to attract people who are looking to start their own business or better still peoplewho are specifically looking to start a MLM Business! You see if people are looking specifically for a MLMbusiness then they already know what such a business is all about, you do not need to convince them thatthey are not getting involved in some sort of pyramid scheme, you do not need to explain to them that theyare not getting paid by the hour, you do not have to explain to them that they must recruit team members aswell as selling the company product or service. You just have to show them that you know what you aretalking about & you would be a good person to work with.Now we know who we want to attract it’s easier to work out how we attract them, you need to positionyourself as an expert in MLM, how? Write about it, if you don’t think you know enough about the subjectthen read all you can about it, then in your own words write about your experiences, your ups & downs,your triumphs & failures, make your stories human, show that you have a personality. If people can relate toyou on a personal level they are much more likely to trust you & eventually join you. Even if you arerelatively new to MLM you can still have a lot to offer, if you read as much as you can & listen to storiesfrom your up-line then you will have plenty to write about.
In order for your writing to be seen you need to publish it to article sites such as Ezine Articles, this will putyour name out there & help to establish your credibility. An added bonus, and indeed an essential part ofSEO, is that you can include links in your articles to your website or blog which will lift them up the searchengine rankings. In order to attract people to you website you need to have quality content about yourkeyword subject i.e. MLM or Network Marketing, all your articles must be on this or closely relatedsubjects. You can do keyword research at Google to establish what related keywords you should base yourarticles on. I’m not going to go into SEO here as there is a huge amount of free information about the subjecton the web.SummaryWhilst it is possible to build a business using “old school” methods i.e using a list of friends & family thisdoesn’t work for everybody, so if you fall into this category then attracting prospects to your website is thebest & certainly least expensive way to go. Of course you could always do both, it’s simply finding amethod that works for you, as not everybody is the same.John Mac is a Professional Network Marketer & Expert Author. For more information on how to attract moreprospects to your MLM UK Opportunity please visit http://mlmuk.net