Internet Silicon Cloud

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Get the latest statistics on online marketing, e-commerce and related digital media!

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Internet Silicon Cloud

  1. 1. Internet Statistics Compendium
  2. 2. Usage and Demographics
  3. 3. Global reach/ penetration of interactive services The internet reaches 30% of the global population and there are more than 2bn users worldwide. North American leads the world for internet penetration This is protected by Digiprove
  4. 4. What users are doing and looking at online Business travellers lead leisure travellers for sharing information online during trips This is protected by Digiprove
  5. 5. Social Media
  6. 6. Market growth and trends Social networks reach is 22% of the global population. North America leads the world for social network penetration This is protected by Digiprove
  7. 7. Facebook The US leads the world for number of Facebook users. This is protected by Digiprove
  8. 8. Facebook Brands are acquiring fans at a rate of 9% per month. This is protected by Digiprove
  9. 9. LinkedIn There are approximately 147m LinkedIn members worldwide. 57.9% of LinkedIn members are male. This is protected by Digiprove
  10. 10. LinkedIn 34.3% of LinkedIn members are aged 25- 34 This is protected by Digiprove
  11. 11. LinkedIn 43.4% of LinkedIn members are in North America. This is protected by Digiprove
  12. 12. LinkedIn The US, Canada, the UK, India and Brazil are key LinkedIn countries. This is protected by Digiprove
  13. 13. LinkedIn This is protected by Digiprove
  14. 14. LinkedIn 79% of all LinkedIn members are in 10 countries. This is protected by Digiprove
  15. 15. LinkedIn LinkedIn member demographics around the world. This is protected by Digiprove
  16. 16. LinkedIn LinkedIn member gender by country This is protected by Digiprove
  17. 17. LinkedIn Regionally, LinkedIn’s user base is growing fastest in Latin America (85.3% YoY) This is protected by Digiprove
  18. 18. E-commerce
  19. 19. Online banking The UAE leads the world for banking consumers buying financial products online This is protected by Digiprove
  20. 20. Online banking Younger banking customers (Gen Y) are most likely to use or consider using mobile banking services This is protected by Digiprove
  21. 21. Online banking Banking customers in India are the most eager to pay for Twitter/Facebook transaction notifications from banks This is protected by Digiprove
  22. 22. Security and fraud 81% of travel customers aged 50+ are “increasingly concerned about people or companies misusing my personal data” This is protected by Digiprove
  23. 23. Search Engine Marketing
  24. 24. Overall market figures Search ROI increased by 18% quarter-on-quarter during 2011 This is protected by Digiprove
  25. 25. Overall market figures Google accounts for 81% of search spend share This is protected by Digiprove
  26. 26. Overall market figures Yahoo/Bing rose by 5% quarter-on-quarter during 2011 This is protected by Digiprove
  27. 27. Overall market figures Yahoo/Bing clicks deliver 14% more revenue than Google This is protected by Digiprove
  28. 28. Overall market figures Yahoo/Bing ROI is 9% more than Google This is protected by Digiprove
  29. 29. Paid search/pay per click (PPC) Paid search in the APAC region grew more than 150% between Q2 and Q4 2011 This is protected by Digiprove
  30. 30. Paid search/pay per click (PPC) Google accounts for around 65% of paid search advertising spend This is protected by Digiprove
  31. 31. Paid search/pay per click (PPC) Bing leads global search engines for costs per clicks This is protected by Digiprove
  32. 32. Mobile search Mobile currently accounts for 7-8% of search spend This is protected by Digiprove
  33. 33. Mobile search Tablets account for 50% of mobile search spend This is protected by Digiprove
  34. 34. Mobile search Mobile and tablet CTRs are higher than desktop campaigns This is protected by Digiprove
  35. 35. Internet Advertising
  36. 36. Advertising formats Facebook ad spend increased by 109% between Q3 and Q4 2011 This is protected by Digiprove
  37. 37. Advertising formats 70% of Facebook ad impressions are accounted for by the top five sectors This is protected by Digiprove
  38. 38. Advertising formats For offsite Facebook campaigns, finance accounts for over 60% of impressions This is protected by Digiprove
  39. 39. Advertising formats 27.7% of display ad impressions occur on social networks This is protected by Digiprove
  40. 40. Advertising formats Facebook accounts for 28% of display ad publisher share This is protected by Digiprove
  41. 41. Online advertising response rates Across Canada, France, Germany, UK and the US, Facebook click through rates increased by 18% during 2011 This is protected by Digiprove
  42. 42. Online advertising response rates For Facebook ads, food and drink boasts the highest click through rates This is protected by Digiprove
  43. 43. Online advertising rates Facebook ad clicks increased by 105%between Q3 and Q4 2011 This is protected by Digiprove
  44. 44. Online advertising rates Across Canada, France, Germany, UK and the US Facebook CPM rates have increased by 23% during 2011 This is protected by Digiprove
  45. 45. Site Performance and User Technology
  46. 46. Desktop browsers Average widths and heights of Gecko (Firefox/Mozilla/etc.) browsers on the Linux operating system This is protected by Digiprove
  47. 47. Desktop browsers Average widths and heights of Gecko (Firefox/Mozilla/etc.) browsers on the Mac operating system This is protected by Digiprove
  48. 48. Desktop browsers Average widths and heights of Gecko (Firefox/Mozilla/etc.) browsers on the Windows operating system This is protected by Digiprove
  49. 49. Desktop browsers Average widths and heights of Internet Explorer on the Mac operating system This is protected by Digiprove
  50. 50. Desktop browsers Average width and heights of the Internet Explorer on the Windows operating system This is protected by Digiprove
  51. 51. Desktop browsers Average widths and heights of Opera on the Linux operating system This is protected by Digiprove
  52. 52. Desktop browsers Average widths and heights of the Opera on the Mac operating system This is protected by Digiprove
  53. 53. Desktop browsers Average widths of Opera on the Windows operating system This is protected by Digiprove
  54. 54. Desktop browsers Average widths and heights of Safari on the Mac operating system This is protected by Digiprove
  55. 55. Desktop browsers Average widths and heights of Safari on the Windows operating system This is protected by Digiprove
  56. 56. Mobile growth trends
  57. 57. Market size and demographics Mobile reaches 86% of the global population and there are more than 8.5bn subscribers worldwide This is protected by Digiprove
  58. 58. Mobile advertising spend Google accounts for 96% of mobile ad spend This is protected by Digiprove
  59. 59. The iPad In South America and Africa, professionals who use iPads do somore for work purposes This is protected by Digiprove
  60. 60. The iPad 16% of professionals say their iPad has completely replaced their laptop This is protected by Digiprove
  61. 61. The iPad 72% of professionals buy fewer newspapers because they now own and iPad This is protected by Digiprove
  62. 62. The iPad 79% of professionals always use their iPad for web browsing This is protected by Digiprove
  63. 63. The iPad 75% of owners in Africa chose the iPad over other devices because they “read or heard good things” This is protected by Digiprove
  64. 64. The iPad 39% of iPad owners in South America would consider buying a different tablet next time This is protected by Digiprove
  65. 65. What Next! Click Here to Read About Our Digital Marketing Program This is protected by Digiprove

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