Table of contents 4 12 2010

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Table of contents 4 12 2010

  1. 1. TABLE OF CONTENTS Silent Selling: Listening For the Sounds of Success 1. What to Expect and How to Use This Book 2. The Behavioral Sciences: Their Impact and Relevance to Selling 3. Transitioning Sales Behavior 4. The Needs Assessment Interview: Principles and Protocol 5. Phases of a Needs Assessment Interview: Sincerity, Venting, Truth 6. Needs Assessment Examples: Conducting the Discussion 7. The Sales Process 8. Getting Started

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