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02.6 Forma

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02.6 Forma

  1. 1. De forma das El uso de la forma como herramienta del lenguaje visual en los productos visuales contemporáneos LV. M. Acaso.06/07
  2. 2. Herramientas del lenguaje visual
  3. 4.   <ul><li>Herramientas de configuración </li></ul><ul><li>Tamaño </li></ul><ul><li>Forma </li></ul><ul><li>Color </li></ul><ul><li>Iluminación </li></ul><ul><li>La textura </li></ul><ul><li>Herramientas de organización </li></ul><ul><li>La composición </li></ul><ul><li>La retórica visual </li></ul>
  4. 5. El principal objetivo de esta asignatura es comprender que el análisis profundo del lenguaje visual nos revela el significado de un producto visual
  5. 6. ¿A qué llamamos forma ?
  6. 7. <ul><li>determinación exterior de la materia </li></ul><ul><li>límites exteriores del material visual </li></ul>
  7. 8. <ul><li>apariencia externa de una cosa en contraposición a la materia de que está compuesta </li></ul><ul><li>conjunto de líneas y superficies que determinan el contorno o límite de un producto visual </li></ul>
  8. 10. Tipos de forma
  9. 11. <ul><li>Clasificación por diferencias semánticas </li></ul><ul><ul><li>Forma orgánica </li></ul></ul><ul><ul><li>Forma natural </li></ul></ul>
  10. 12. Contenidos connotativos de la forma Forma orgánica o natural Forma artificial o geométrica
  11. 14. Joel Sterfeld
  12. 16. Lo redondeado frente a lo anguloso
  13. 19. Niveles de selección de los recursos formales
  14. 20. <ul><li>Selección de la forma del producto visual como objeto </li></ul><ul><li>Selección de la forma del contenido del producto visual </li></ul><ul><li>Selección de la forma del espacio que alberga el producto visual </li></ul>
  15. 21. Selección de la forma del producto visual como objeto Características visuales de los límites físicos de la representación visual En las representaciones bidimensionales la forma del producto visual como objeto se denomina formato
  16. 26. Selección de la forma del contenido del producto visual Nos referimos a la forma de los objetos representados dentro de los límites del producto visual
  17. 29. Body art: el cuerpo es a la vez objeto y contenido
  18. 30. Selección de la forma del espacio que alberga el producto visual Nos referimos a la forma del espacio donde se alberga el producto visual
  19. 33. Ejemplos
  20. 34. Orgánica como objeto Orgánica como contenido Artificial como objeto Orgánica y artificial en el contenido
  21. 35. Artificial en contenido Artificial como objeto Orgánica en contenido Artificial como objeto
  22. 36. Orgánica como contenido Artificial como objeto Artificial como espacio
  23. 37. Nancy Holt Orgánica como contenido Artificial como objeto Orgánica como espacio
  24. 38. Astrid Klein
  25. 39. Formato
  26. 40. <ul><li>¿Qué es el formato? </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><ul><li>Llamamos formato a la forma y orientación del soporte del producto visual </li></ul></ul><ul><ul><li>Ej. Esta fotografía es rectangular horizontal </li></ul></ul><ul><ul><li>El formato puede ser </li></ul></ul><ul><ul><li>       </li></ul></ul><ul><ul><li>rectangular: horizontal y vertical </li></ul></ul><ul><ul><li>otros </li></ul></ul>
  27. 41. <ul><li>Criterios de selección </li></ul><ul><li>  </li></ul><ul><ul><li>Adaptación al soporte </li></ul></ul><ul><ul><li>Sentido de lectura </li></ul></ul><ul><ul><li>Contenido simbólico </li></ul></ul><ul><li>  </li></ul> 
  28. 42. Adaptación al soporte
  29. 43. Adapatación al soporte (en casi todos los formatos audiovisuales como vídeo, cine, internet)
  30. 51. Sentido de lectura
  31. 52. Formatos horizontales Formatos verticales
  32. 53. Mira Barnabeu
  33. 54. CIENCIA FICCIÓN Marina Núñez
  34. 61. Contenido simbólico
  35. 64. Kuitca
  36. 67. Jorge Pineda. La Barbie detrás de la oreja. 2000
  37. 68. Equipo crónica
  38. 69. Fermín Santos. Tentación. 2000
  39. 70. Sam Taylor Wood. 1997 5 segundos revolucionarios Caixa Forum. Barcelona
  40. 71. Mayte Larrey
  41. 72. Contenido simbólico Cambio de orientación
  42. 73. El uso de la forma orgánica en los productos visuales contemporáneos
  43. 78. Alvaro Manglano o Valle. Prototipo. Nube 1
  44. 81. Nube Anish Kapoor Millenium Park Chicago
  45. 82. Aris Kapoor. 1992 When I am pregned Caixa Forum. Barcelona
  46. 83. Ernesto neto
  47. 84. Juan Muñoz
  48. 85. Brian Jungen Variant I 2002
  49. 86. Soledad Sevilla
  50. 91. El uso de la forma artificial en los productos visuales contemporáneas
  51. 92. Donald Judd
  52. 96. Sol Lewitt
  53. 97. Bruce Nauman 1987 Piedras negras bajo luz amarilla Caixa Forum. Barcelona
  54. 101. Mixtos
  55. 102. Magdalena Jetelová
  56. 103. Magdalena Jetelová
  57. 104. Jorge Pineda. La Barbie detrás de la oreja. 2000
  58. 106. Alicia Martín
  59. 107. Jorge Pineda. Postales desde el paraíso. 2000
  60. 108. Jenny Holzer
  61. 109. Forma y feminism o
  62. 110. Louis Bourgeaus. Tejiendo el tiempo
  63. 111. Chus Garcia Fraile. Oleo sobre lienzo
  64. 112. Adriana Varejâo
  65. 116. Ana Mendieta
  66. 117. J. Saville CLOSED CONTACT 2002. ONE COLOR C PRINT PHOTOGRA PHAND on 16 1/4X11 3/4X 1 1/8
  67. 129. Marina Nuñez Ciencia Ficción
  68. 130. Shigeko Kubota 1965 Perpetual Flufest. Lynda Benglis. 1969. Bounce I

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