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Marketing 271-Spring 2016

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Guide to research related to developing a new product or service

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Marketing 271-Spring 2016

  1. 1. MKT271 – PRINCIPLES OF MARKETING PROFESSOR: SUSAN PETERSON RESEARCH SHORTCUTS Library Faculty: Marsha Ballard marsha.ballard@scottsdalecc.edu 480-423-6638
  2. 2. WE’RE STILL HERE! OUR TEMPORARY LOCATION IS THE PERIDOT ROOM ON THE WEST SIDE OF THE STUDENT CENTER
  3. 3. RESEARCH ASSISTANCE  Face to face  24/7 chat  Phone: 480-423-6650 (SCC Library) 480-423-6638 (my office)  Make an appointment: marsha.ballard@scottsdalecc.edu  Research guide: http://library.scottsdalecc.edu/MKT271_Peterson
  4. 4. OBJECTIVES Learn shortcuts to:  Correct APA citation format  Basic business reference sources that will help complete your assignment  Journal/magazine articles –including OneSearch  Newspaper articles  Quality Web resources
  5. 5. CITATION HELP Get help with APA style citations here
  6. 6. RESEARCH GUIDES
  7. 7. CHOOSE MKT271 FROM THE CLASS LIST
  8. 8. MKT 271 RESEARCH GUIDE
  9. 9. 5 marketing environments  Competitive  Economic  Political and Legal  Social/cultural  Technological  Complete the worksheet and cite sources using correct APA style SITUATION ANALYSIS
  10. 10. IBISWORLD
  11. 11. SCC FULL TEXT DATABASES  LexisNexis  Business Source Premier  Business Abstracts with Full Text  National Newspapers -- (Wall Street Journal, Washington Post, New York Time, Los Angeles Times, and Christian Science Monitor and the Arizona Republic)  Statistical Abstract of the U.S.  ValueLine – rates and reports on companies in terms of their investment potential, but can be used for industry overviews
  12. 12. LEXISNEXIS  Academic Search—search everywhere  Search by subject or topic: News, Legal and Company Info  Sources – use Find or Browse
  13. 13. BUSINESS SOURCE PREMIER  Keyword search (Basic)  Subject search (Advanced)  Company searches  Industry searches  SWOT Analysis  Country Reports  Market Research Reports
  14. 14. BUSINESS FULL TEXT  Advanced Search Features  Use document type to search for corporate profiles or product evaluations
  15. 15. NATIONAL NEWSPAPERS  National Newspapers – includes the Wall Street Journal and the New York Times  Advanced search – Corporate/Org and NAICS search options
  16. 16. STATISTICAL ABSTRACT OF THE U.S.
  17. 17. VALUELINE
  18. 18. ARIZONA ECONOMICS  Arizona Department of Commerce:  Arizona Prospector  Arizona Chamber of Commerce:
  19. 19. POLITICAL, LEGAL, REGULATORY ENVIRONMENT  Thomas – index to U.S. government publications/records  Food and Drug Administration
  20. 20. SOCIAL/CULTURAL ENVIRONMENT  Sperling’s Best Places – provides data on thousands of metro areas, cities, and neighborhoods.
  21. 21. THANK YOU FOR YOUR ATTENTION Visit or Call us at 480- 423-6650 Chat with a Librarian

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