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Informe del impacto del TweetChat sobre el uso de Redes Sociales en empresas (#somechates) 4/03/15

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Medición del impacto del TweetChat "Pros y Contras del Uso de Redes Sociales en las empresas" del 4 Marzo15 Hashtag: #somechates
Herramienta: FollowTheHashtag

Published in: Marketing
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Informe del impacto del TweetChat sobre el uso de Redes Sociales en empresas (#somechates) 4/03/15

  1. 1. See online report #somechates @MabelCajal Overview #Somechates
  2. 2. See online report #somechates @MabelCajal  Total tweets: 869  Contributors: 87  Total impressions: 2.330.519  Tweets / Contributor: 9,99  Total audience: 247.248  Measured time: 13h  Impressions/Audience: 9,43  Frequency: 67,76  Reach / Tweets Reach Tweets 2015- 03-04 12:00:00 2015- 03-04 13:00:00 2015- 03-04 14:00:00 2015- 03-04 15:00:00 2015- 03-04 16:00:00 2015- 03-04 17:00:00 2015- 03-04 18:00:00 2015- 03-04 19:00:00 2015- 03-04 20:00:00 2015- 03-04 21:00:00 2015- 03-04 22:00:00 2015- 03-04 23:00:00 2015- 03-05 00:00:00 2015- 03-05 01:00:00 0 20,000 40,000 60,000 80,000 0 200 400 600 800 Impressions Tweets Overview #Somechates
  3. 3. See online report #somechates @MabelCajal  Blob Graph  Gender  Geolocation 04/03/15 04/03/15 04/03/15 04/03/15 04/03/15 04/03/15 05/03/15 100 1,000 10,000 100,000 Male Female 77.2% 22.8% 11 2929 Overview #Somechates
  4. 4. See online report #somechates @MabelCajal Following: Repeats: Favorites: Followers Following: Repeats: Favorites: Followers Following: Repeats: Favorites: Followers Following: Repeats: Favorites: Followers Following: Repeats: Favorites: Followers Following: Repeats: Favorites: Followers Following: Repeats: Favorites: Followers Following: Repeats: Favorites: Followers Following: Repeats: Favorites: Followers Following: Repeats: Favorites: Followers  Top 10 users by keywords repeats Overview #Somechates
  5. 5. See online report #somechates @MabelCajal Favorites:  Favorites:  Favorites:  Favorites:  Favorites:  Favorites:  Favorites:  Favorites:  Favorites:  Favorites:   Top 10 Tweets by RT’s Overview #Somechates
  6. 6. See online report #somechates @MabelCajal Overview #Somechates
  7. 7. See online report #somechates @MabelCajal  Total tweets: 869  Contributors: 87  Average contributor followers: 2843,06  Contributor follower median: 971,00  Total audience: 247.248  Measured time: 13h  Average contributor following: 2346,46  Contributor following median: 1028,00  Aggregated influence score evolution 2015-03- 04 10:00 2015-03- 04 11:00 2015-03- 04 12:00 2015-03- 04 13:00 2015-03- 04 14:00 2015-03- 04 15:00 2015-03- 04 16:00 2015-03- 04 17:00 2015-03- 04 18:00 2015-03- 04 19:00 2015-03- 04 20:00 2015-03- 04 21:00 2015-03- 04 22:00 2015-03- 04 23:00 0 500 1,000 1,500 2,000 Overview #Somechates
  8. 8. See online report #somechates @MabelCajal  Total users by follower  Average repetitions per contributor  Top contributors by influence  Repetitions / users 100 500 1000 5000 10000 50000 100000 1000000 0 10 20 30 40 100 500 1000 5000 10000 50000 100000 1000000 0 4 8 12 16 8.9% 9% 9.5% 9.7% 9.8% 9.8% 10% 10.3% 11.1% 12% 24.1% 5.7% 8% 5.7% 47.1% Overview #Somechates
  9. 9. See online report #somechates @MabelCajal Overview #Somechates
  10. 10. See online report #somechates @MabelCajal Following: Followers: Repeats: Favorites: Influence score Keyword score Following: Followers: Repeats: Favorites: Influence score Keyword score Following: Followers: Repeats: Favorites: Influence score Keyword score Following: Followers: Repeats: Favorites: Influence score Keyword score Following: Followers: Repeats: Favorites: Influence score Keyword score Following: Followers: Repeats: Favorites: Influence score Keyword score Following: Followers: Repeats: Favorites: Influence score Keyword score Following: Followers: Repeats: Favorites: Influence score Keyword score Following: Followers: Repeats: Favorites: Influence score Keyword score Following: Followers: Repeats: Favorites: Influence score Keyword score  Top 10 influencers by influence score Overview #Somechates
  11. 11. See online report #somechates @MabelCajal  Total tweets: 869  Contributors: 87  Original tweets: 328  RTs: 343,00  Total audience: 247.248  Measured time: 13h  Replies: 198,00  Images and links: 70,00  Type of activity timeline LinkPics RT Replies Original 2015-03-04 10:00 2015-03-04 11:00 2015-03-04 12:00 2015-03-04 13:00 2015-03-04 14:00 2015-03-04 15:00 2015-03-04 16:00 2015-03-04 17:00 2015-03-04 18:00 2015-03-04 19:00 2015-03-04 20:00 2015-03-04 21:00 2015-03-04 22:00 0 200 400 600 800 Overview #Somechates
  12. 12. See online report #somechates @MabelCajal  Best hour of the day  Best day of the week  Aggregated key repeats 0:00 2:00 4:00 6:00 8:00 10:00 12:00 14:00 16:00 18:00 20:00 22:00 0 2… 4… 6… 8… Sunday M onday Tuesday W ednes… Thursday Friday Saturday 0 2… 5… 7… 1… @MabelCajal Empresas @aroru26 RRSS @SoMeChatEs @rubenalonsoes 1/2 2015-03-04 15:14:35 2015-03-04 20:01:17 2015-03-04 20:04:14 2015-03-04 20:06:16 2015-03-04 20:09:27 2015-03-04 20:15:00 2015-03-04 20:16:43 2015-03-04 20:20:06 2015-03-04 20:21:26 2015-03-04 20:24:09 2015-03-04 20:25:19 2015-03-04 20:28:40 2015-03-04 20:31:40 2015-03-04 20:33:37 2015-03-04 20:35:17 2015-03-04 20:37:26 2015-03-04 20:40:29 2015-03-04 20:42:47 2015-03-04 20:46:35 2015-03-04 20:48:51 2015-03-04 20:50:18 2015-03-04 20:51:49 2015-03-04 20:53:24 2015-03-04 20:56:56 2015-03-04 21:00:03 2015-03-04 21:01:48 2015-03-04 21:03:06 2015-03-04 21:05:06 2015-03-04 21:07:09 2015-03-04 21:09:53 2015-03-04 21:14:09 2015-03-04 22:12:49 0 25 50 75 100 Tweets Overview #Somechates
  13. 13. See online report #somechates @MabelCajal 117 72 68 63 56 43 40 38 34 33  Top 10 words @MabelCajal Empresas @aroru26 RRSS @SoMeChatEs @rubenalonsoes @marketingandweb Gracias Redes hay 680 198 22 12 10 9 8 6 6 4  Top 10 hashtag #somechates #SoMeChatEs #RRSS #SocialMedia #rrss #apuestopormabel #SM #socialmedia #CM #cm 8 7 5 5 5 5 4 3 3 3  Embebed links http://ow.ly/i/8S8fI http://slidesha.re/1wDausJ http://buff.ly/1vSwKhM http://ow.ly/i/8Seul http://bit.ly/1B0HlYl http://bit.ly/1wwUMiQ http://bit.ly/1zRTISy http://ow.ly/JkuqW http://bit.ly/1EF7flP http://bit.ly/1zRU9fy  Top 10 symbols Overview #Somechates
  14. 14. See online report #somechates @MabelCajal Favorites: Retweets: Favorites: Retweets: Favorites: Retweets: Favorites: Retweets: Favorites: Retweets: Favorites: Retweets: Favorites: Retweets: Favorites: Retweets: Favorites: Retweets:  Top images Overview #Somechates

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