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9 WordPress On-page SEO Success Principles and Factors

WordPress On-page SEO Success principles and factors contains the essentials tips and techniques to achieve the best SEO results.

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9 WordPress On-page SEO Success Principles and Factors

  1. 1. 9 Essential WordPress On- page SEO Success Principles and Factors
  2. 2. Keyword Research 1. Keyword Research is a foundation of any Good SEO campaign. 2. Some Free Keyword research tools are: a. b. c. Keyword Planner Google AdWords 3. Choose few keywords that are relevant to your product or service (offer). 4. To check keyword popularity you can use a. b. Google AdWords Keyword Planner c. Google this allintitle:Your Keyword i. This way you can check keyword competition by how many pages use your keyword as title in the page.
  3. 3. Keyword Implementation 1. Implementing or distributing keywords on the pages and content is the most critical task. Whether you are distributing keyword in the titles, paragraphs or headings, it’s important to create good quality, expert content for your readers instead of writing for search engines. 2. If your readers like your content, probability is search engine algorithms will also like your content.
  4. 4. Titles 1. Don’t add too many keywords in the title. It’s a futile effort. 2. Title length that appears inside search engine result pages is 60 characters with spaces, so try not to exceed this limit. Optimal title length is 50 to 60 characters with spaces. 3. Use most popular keywords in your titles, e.g. if you promote royalty free media. You can use ‘Download Royalty Free Media’ in your title keywords. 4. Optimal way to add keywords to title is {Primary Keyword - Secondary Keyword - Website name/brand name}. 5. Make sure every page has a unique title
  5. 5. Headings 1. Use most important keywords in the <h1>Your Heading</h1> and add other headings to h2, h3 and so on. 2. Usually what appears as <title></title> appears as H1 on the web page content. Make sure it is relevant.
  6. 6. URL Structure 1. By default WordPress uses the day and name setting. 1. If you don’t want to show day, you can change it by going to right bar options > Settings > Permalinks. 2. Enter your keywords in the URL structure, but don’t overuse too many keywords.
  7. 7. WordPress Plugins 1. There are some really good free and paid plugin options available with WordPress. 2. Some of the best WordPress SEO plugins are: a. Yoast b. All-one-SEO c. SEO Press d. Broken link checker 3. Usually you don’t need more than one plugin e.g. Yoast and All-in-one SEO performs pretty much with same features.
  8. 8. Interlinking 1. Interlinking helps search algorithms understand where does relevant pages exist on your website that the readers will find helpful. 2. You can do this manually by providing hyperlink text within your content, in the main navigation. 3. You can also automate this by installing interlinking WordPress plugins like ‘SEO Smart Link Plugin’, ‘Link Whisperer’, or ‘Interlinks manager’.
  9. 9. Use Variants of your Keywords in the content 1. When writing content, use different keywords that people might be using for your product, service or offer. For example, a non-savvy user looking to host a website is searching online with keywords ‘how to run website online’. 2. You can create content on variants of your keywords to get additional traffic.
  10. 10. Create Quality Content 1. If content is good, your rankings will become better gradually. 2. Make sure your content is easy to read, shareable, written by subject expert, have correct grammar and is factually correct. 3. To look for duplicate content you can use duplicate content checker like
  11. 11. Need help?