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YouTube and Video Sharing

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YouTube and Video Sharing

  1. 1. VIRAL RESISTANCE
  2. 2. delicious.com/mab397/smxyoutube.com/mab397slideshare.net/mab397
  3. 3. things youshould knowabout YouTube
  4. 4. 70% of AU internet users visit the site 18% mobile social networkers visit YouTube via their mobile 16% do it daily 63% watched online video for a product/service 4th most visited website in AustraliaSource: The Nielsen Company,Alexa,
  5. 5. Viral is a reward,not an intent - B.L. Ochman, Sr
  6. 6. myths of viralvideo
  7. 7. examples ofgreat content
  8. 8. WHATWORKS:INTERACTION | FUN | CONTROVERSY
  9. 9. tips to getyou on yourway
  10. 10. AMPLIFYCreate content that attractsattention and make it serve multiplepurposes
  11. 11. Episodic content, breakdown intocategories or themes
  12. 12. OPTIMISE:Create content that is shareable
  13. 13. CRISIS COMMSYou know your pain points so beready for a storm
  14. 14. last thingbefore I go
  15. 15. WHAT NOW?:Don’t try and boil the ocean
  16. 16. GET IN TOUCHCONTACT USNeed to discuss this in more detail?Whether you want to clarify our approach tostrategy or just have a burning question aboutdigital in general, please contact me at any time.And feel free to stalk me online as well – here’s afew places you can start. twitter.com/digitalmands Address: au.linkedin.com/in/mandibateson Level 15, 65 Berry Street North Sydney NSW 2060 delicious.com/mab397 Phone: 02 9287 8505 mab397.wordpress.com Email: twitter.com/mab397 mandi.bateson@mindshareworld.com
  17. 17. Image creditsohalasi_zsoltojaredotoday_is_a_good_dayofliegender

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