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VIRAL RESISTANCE<br />
delicious.com/mab397/smx<br />youtube.com/mab397<br />slideshare.net/mab397<br />
3<br />things you should know about YouTube<br />
This is Australia<br />70% of AU internet users visit the site<br />18% mobile social networkers visit YouTube via their m...
Viral is a reward, <br />not an intent<br />- B.L. Ochman, Sr<br />
4<br />myths of viral video<br />
MYTH: Online video is a replacement for television<br />1<br />
MYTH: A viral video is a digital strategy<br />2<br />
MYTH : Posting a video on YouTube is a digital strategy<br />3<br />
MYTH : Your audience is just waiting to talk about your marketing efforts<br />4<br />
5<br />examples of<br />great content<br />
What works:<br />INTERACTION | FUN | CONTROVERSY<br />
3<br />tips to get you on your way<br />
AMPLIFY:<br />Create content that attracts attention and make it serve multiple purposes<br />
Episodic content, breakdown into categories or themes<br />Cameramen?<br />Editing?<br />Permits?<br />Rehearsals?<br />ta...
OPTIMISE:<br />Create content that is shareable<br />
BE AGNOSTIC<br />
BE LOCAL<br />
BE DIRECT<br />
BE SMART<br />
Crisis comms:<br />You know your pain points so be ready for a storm<br />
1<br />last thing before I go<br />
What now?:<br />Don’t try and boil the ocean<br />
GET IN TOUCH<br />CONTACTUS<br />Need to discuss this in more detail?<br />Google Map<br />Whether you want to clarify our...
Image credits<br /><ul><li>halasi_zsolt
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Viral resistance

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Viral resistance

  1. 1. VIRAL RESISTANCE<br />
  2. 2. delicious.com/mab397/smx<br />youtube.com/mab397<br />slideshare.net/mab397<br />
  3. 3. 3<br />things you should know about YouTube<br />
  4. 4.
  5. 5.
  6. 6. This is Australia<br />70% of AU internet users visit the site<br />18% mobile social networkers visit YouTube via their mobile<br />16% do it daily<br />63% watched online video for a product/service<br />4th most visited website in Australia<br />Source: The Nielsen Company, Alexa, <br />
  7. 7.
  8. 8.
  9. 9. Viral is a reward, <br />not an intent<br />- B.L. Ochman, Sr<br />
  10. 10.
  11. 11. 4<br />myths of viral video<br />
  12. 12. MYTH: Online video is a replacement for television<br />1<br />
  13. 13. MYTH: A viral video is a digital strategy<br />2<br />
  14. 14. MYTH : Posting a video on YouTube is a digital strategy<br />3<br />
  15. 15. MYTH : Your audience is just waiting to talk about your marketing efforts<br />4<br />
  16. 16. 5<br />examples of<br />great content<br />
  17. 17. What works:<br />INTERACTION | FUN | CONTROVERSY<br />
  18. 18. 3<br />tips to get you on your way<br />
  19. 19. AMPLIFY:<br />Create content that attracts attention and make it serve multiple purposes<br />
  20. 20. Episodic content, breakdown into categories or themes<br />Cameramen?<br />Editing?<br />Permits?<br />Rehearsals?<br />talent?<br />Your objectives?<br />When in doubt . . . KISS<br />
  21. 21. OPTIMISE:<br />Create content that is shareable<br />
  22. 22. BE AGNOSTIC<br />
  23. 23. BE LOCAL<br />
  24. 24. BE DIRECT<br />
  25. 25. BE SMART<br />
  26. 26. Crisis comms:<br />You know your pain points so be ready for a storm<br />
  27. 27. 1<br />last thing before I go<br />
  28. 28. What now?:<br />Don’t try and boil the ocean<br />
  29. 29. GET IN TOUCH<br />CONTACTUS<br />Need to discuss this in more detail?<br />Google Map<br />Whether you want to clarify our approach to strategy or just have a burning question about digital in general, please contact me at any time. <br />And feel free to stalk me online as well – here’s a few places you can start. <br />Address:<br />Level 13, 338 Pitt Street<br />Sydney NSW 2000<br />Phone:<br />02 9268 0242 <br />Email:<br />mbateson@hillandknowlton.com.au<br />blogs.hillandknowlton.com/mandibateson<br />twitter.com/digitalmands<br />au.linkedin.com/in/mandibateson<br />delicious.com/mab397<br />mab397.wordpress.com<br />twitter.com/mab397<br />Contact Us<br />Level 13, 338 Pitt Street <br />Sydney NSW 2000<br />02 9268 0242<br />
  30. 30. Image credits<br /><ul><li>halasi_zsolt
  31. 31. jared
  32. 32. today_is_a_good_day
  33. 33. fliegender</li>

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