Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Changes to facebook pages

541 views

Published on

Facebook's changes from "Become a Fan" to "Like"

Published in: Business
  • Be the first to comment

  • Be the first to like this

Changes to facebook pages

  1. 1. Changes to Facebook Pages<br />Updated April 2010<br />
  2. 2. Overview<br />What is it?<br />Facebook is rolling out the changes to official pages, changing the subscription call to action from “Become a Fan” to “Like”. Pages that are “liked” will then be displayed in the users info section on their profile under the relevant categories. <br />What this means for your page(s)<br /><ul><li>You may see a large number of unsubscribes as fans clean out their links in their profile
  3. 3. The name and category of the page now reflects where it is seen in your fans’ profiles
  4. 4. Advertising conversions may decrease in the initial stages of confusion </li></ul>Although it hasn’t been announced in this rollout, these issues may be quickly resolved if “liking” any content in a news feed automatically subscribes a user to your page. <br />Updated April 2010<br />Mandi Bateson Digital Planning Director<br />
  5. 5. Old info section<br />Updated April 2010<br />Info and interests entered by user<br />Pages listed separately<br />Mandi Bateson Digital Planning Director<br />
  6. 6. New info section<br />Updated April 2010<br />Prioritise preferred links over others<br />Pages categorised as music are listed – no free text<br />Mandi Bateson Digital Planning Director<br />
  7. 7. Opt in/out<br />Updated April 2010<br />The new “Like” Button<br />Request to link pages to profile<br />Mandi Bateson Digital Planning Director<br />
  8. 8. Updated April 2010<br />Mandi Bateson Digital Planning Director<br />Visit us at daemongroupblog.com and follow us @daemondigital<br />

×