Big on you tube

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Want to be big on YouTube? Get the lowdown on what makes great content.

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Big on you tube

  1. 1. BIG ON YOUTUBE<br />
  2. 2. delicious.com/mab397/smx<br />youtube.com/mab397<br />slideshare.net/mab397<br />
  3. 3. Source: Sysomos http://www.sysomos.com/reports/video/<br />
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  5. 5. This is Australia<br />70% of AU internet users visit the site<br />18% mobile social networkers visit YouTube via their mobile<br />16% do it daily<br />63% watched online video for a product/service<br />4th most visited website in Australia<br />Source: The Nielsen Company, Alexa, <br />
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  7. 7. CONTENT<br />What makes a great video?<br />
  8. 8. DRAMA | FUN| CONTROVERSY<br />
  9. 9. INVEST IN GOOD CONTENT<br />AND MAKE IT SERVE MULTIPLE PURPOSES<br />EPISODIC  CATEGORICAL<br />
  10. 10. Production considerations<br />Cameramen?<br />Editing?<br />Permits?<br />Rehearsals?<br />talent?<br />Your objectives?<br />When in doubt . . . <br />KEEP IT SIMPLE, STUPID<br />
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  12. 12. THE Set up<br />How do you get started?<br />
  13. 13. Source: namechk.com<br />
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  18. 18. reporting<br />How do you know it’s working?<br />
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  21. 21. delicious.com/mab397/smx<br />youtube.com/mab397<br />slideshare.net/mab397<br />
  22. 22. Mandi Bateson | Digital Director | @mab397<br />

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