Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Big on you tube

1,101 views

Published on

Want to be big on YouTube? Get the lowdown on what makes great content.

Published in: Business, Technology
  • Be the first to comment

Big on you tube

  1. 1. BIG ON YOUTUBE<br />
  2. 2. delicious.com/mab397/smx<br />youtube.com/mab397<br />slideshare.net/mab397<br />
  3. 3. Source: Sysomos http://www.sysomos.com/reports/video/<br />
  4. 4.
  5. 5. This is Australia<br />70% of AU internet users visit the site<br />18% mobile social networkers visit YouTube via their mobile<br />16% do it daily<br />63% watched online video for a product/service<br />4th most visited website in Australia<br />Source: The Nielsen Company, Alexa, <br />
  6. 6.
  7. 7. CONTENT<br />What makes a great video?<br />
  8. 8. DRAMA | FUN| CONTROVERSY<br />
  9. 9. INVEST IN GOOD CONTENT<br />AND MAKE IT SERVE MULTIPLE PURPOSES<br />EPISODIC  CATEGORICAL<br />
  10. 10. Production considerations<br />Cameramen?<br />Editing?<br />Permits?<br />Rehearsals?<br />talent?<br />Your objectives?<br />When in doubt . . . <br />KEEP IT SIMPLE, STUPID<br />
  11. 11.
  12. 12. THE Set up<br />How do you get started?<br />
  13. 13. Source: namechk.com<br />
  14. 14.
  15. 15.
  16. 16.
  17. 17.
  18. 18. reporting<br />How do you know it’s working?<br />
  19. 19.
  20. 20.
  21. 21. delicious.com/mab397/smx<br />youtube.com/mab397<br />slideshare.net/mab397<br />
  22. 22. Mandi Bateson | Digital Director | @mab397<br />

×