YouTube is the most popular video platform for video engagement in the blogosphere with 81.9% of total embedded and linked videos; followed by Vimeo (8.8%), Daily Motion (4%) and MySpace (1.1%). YouTube engagement across genders is 58% male and 42% female. Within YouTube, the most active demographic group engaging with video is 20-35-year-olds; three times larger than the second-most active demographic.
Groundswell profile tool shows your target market’s behaviours http://www.forrester.com/groundswell/profile_tool.html
Episodic content, breakdown into categories or themes
Flickr groups - categories
Visit namechk.com to check the availability of your username across various social networks
MySpace plans to launch a new video product
Music – copyrights
In Australia year on year there has been a decrease in one word search terms of 2.3% and two word search terms of 1.9%. Hitwise, November 200937. Search requests longer than three words have increased over the past 12 months by 2.8%. Four - words have increased 1.2% and 5 words plus have seen a solid increase over the past two years, with a 1.2% increase in the past 12 months. Hitwise, November 2009
Need – a good title, key message (including links) in the start of the description. YouTube truncates the description, don’t rely on fans to click through to more.
This is Australia<br />70% of AU internet users visit the site<br />18% mobile social networkers visit YouTube via their mobile<br />16% do it daily<br />63% watched online video for a product/service<br />4th most visited website in Australia<br />Source: The Nielsen Company, Alexa, <br />