sponsez presents:
The opportunity in
B2B EVENT SPONSORSHIPS
BY THE NUMBERS
© sponsez 2013
+280,500
Events
takeplaceeveryyear
EXPOSING SPONSORS TO MORE THAN
51Million
Potential clients
$12K
AVERAGE SPONSORSHIP SIZE
WITH PACKAGES RANGING FROM
$500
>$100k
And sponsors of all sizes
75%
OF SPONSORS
ARE CONSTANTLY
LOOKING FOR NEW
PARTNERSHIPS
In-house/outsource?
Will outsource some
part of the activity to agencies
will manage all aspects
of sponsorship completely in-house
77%
23%
SPEND
5.5%
Expected 2013 sponsorships
Growth in north America
Sponsorship
Advertisement
Making the sponsorship slice bigger then ever before
Total advertisement budgetSponsorship Growth
Raising the stakes,
increasing the number of internal
decision-makers involved, and place many
more demands on rightsholders to prove
value and return.
Most popular
sponsorship
objectives*
MORE THAN DOUBLING The total growth in advertisement
Change/Refine Image
Increase Brand Loyalty
Increase Visibility
Show Social Involvement
Drive Business Traffic
Experiential Branding
Showcase a Product
Lead Generation
or Why are brands engaged
in sponsorship?
* Relates to sponsorships targeting both
consumers and businesses
More than
a year
$1B
Most are in:
Medical
Legal
Finance
Followed by Tech, Energy and Agriculture
Sources: IEG (2013 Sponsorship Outlook, 2013 Sponsorship Decision Maker’s Survey), CIC (The Economic Significance of Meetings to the U.S. Economy)
& UPTO
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