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Cloud computing and platforms like Windows Azure promise to be "the next big thing" in IT. This is certainly true as there are a lot of advantages to cloud computing. Computing and storage become an on-demand story that you can use at any time, paying only for your effective usage. But this also poses a problem: if a cloud application is designed like one would design a regular application chances are that the cost perspective of that application will not be as expected. This session covers common pitfalls and hints on improving the cost effectiveness of a Windows Azure solution.