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Lean Startup and Intrapreneurial Testing

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Talk delivered at TinyTestBash 2015, Brighton, UK and FiSBT Testing Assembly 2015.

Published in: Software
  • Very interesting post! My question is how do you find successful intrapreneurs? Specifically product marketers who have grown to GMs (owning the P&L not just the sales target), who took an idea and developed go-to-market strategies and product roadmaps. I am looking for people who have done this quickly (18 months or less) while achieving a strong market acceptance and have seen results – for instance new lines of business starting at less than $5M growing to $50M
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Lean Startup and Intrapreneurial Testing

  1. 1. From Lean Startup to Intrapreneurial Testing Maaret Pyhäjärvi Email: <maaret@iki.fi> | Twitter: maaretp
  2. 2. Testers See the World Differently Testers start at the end, and work through the product from quality in delivery. Empirical evidence over theory. Builders start at the beginning, and work through the product for quality in delivery. Theory to handle versatile cases.
  3. 3. We are never just something. Be aware of your use of time. Opportunity cost - what you don’t do since you are doing this?
  4. 4. From Idea to Implementation Customer (business owner) End User Implementing Product / Solution OPPORTUNITY SPACE IMPLEMENTATION SPACE Details Pipe: One thing at a time, focus Funnel: Going through the options and making a selection 4 Ideas
  5. 5. Testing feeds development before development again feeds testing
  6. 6. Traversing Back in Lifecycle Time …in my life Testing features in systems Requirements Reviews AGILE Testing Contracts Testing changes in systems Co-creating Specifications Testing Business Models Testing Product Backlogs
  7. 7. Testing Business Models Time …in my life Testing features in systems Requirements Reviews AGILE Testing Contracts Testing changes in systems Co-creating Specifications Testing Business Models Testing Product Backlogs
  8. 8. Selling the product / feature before implementing is a test
  9. 9. Lean Canvas (Ash Maurya) and Business Model Canvas (Alex Osterwalder)
  10. 10. Understand the risks Know your business model
  11. 11. Testing Product Backlogs Time …in my life Testing features in systems Requirements Reviews AGILE Testing Contracts Testing changes in systems Co-creating Specifications Testing Business Models Testing Product Backlogs
  12. 12. Do we really need that? Can we make it smaller?
  13. 13. Spot the assumption! “Always a feature away from success” Make your assumptions cheaper.
  14. 14. Software Development is about Continuous Learning "Scope does not creep; understanding grows." -Jeff Patton
  15. 15. Co-creating Specifications Time …in my life Testing features in systems Requirements Reviews AGILE Testing Contracts Testing changes in systems Co-creating Specifications Testing Business Models Testing Product Backlogs
  16. 16. We built a feature three times before it was taken into use. Unintentionally.
  17. 17. Customer Experience over Features
  18. 18. Quality Power of Collaboration
  19. 19. Quality Power of Collaboration “It’s about getting the best (not the most) out of everyone”
  20. 20. http://leanpub.org/mobprogrammingguidebook #MobProgrammingGuidebook
  21. 21. Testing changes in systems Time …in my life Testing features in systems Requirements Reviews AGILE Testing Contracts Testing changes in systems Co-creating Specifications Testing Business Models Testing Product Backlogs
  22. 22. Certainty “I know what I know” Exploit Caution “I know what I don’t know” Explore Amnesia “I don’t know what I know” Expose Ignorance “I don’t know what I don’t know” Experiment Looking at World from Different Angles UnitTesting ExploratoryTesting Builder view Tester view
  23. 23. What Testing Gives Us UnitTesting ExploratoryTesting SPEC FEEDBACK REGRESSION GRANULARITY GUIDANCE UNDERSTANDING MODELS SERENDIPITY Testing as artifact creation Testing as performanc e
  24. 24. Thank you. @maaretp (please connect with me through Twitter or LinkedIn)

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