Using Media To Support Parent Outreach


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Presentation at annual Title I Conference on March 5, 2012 to share with Title I community efforts in the Malden Public Schools to outreach to parents using Web 2.0 and other media formats.

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Using Media To Support Parent Outreach

  1. 1. Dr. Margaret Adams, Director of Language and Literacy Pat Fish, Title I Parent Coordinator Paul McCarthy, Title I Parent Coordinator
  2. 2. <ul><li>Share strategies including use of multiple forms of media being used by the Malden Public Schools to outreach to parents and families. </li></ul>
  3. 3. <ul><li>Introduction to Malden Public Schools </li></ul><ul><li>What are Web 2.0 Tools and Social Networking? </li></ul><ul><li>Web 2.0 Tools and how we are using them to communicate with parents </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Wikispace </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><li>Other Media Outreach Efforts </li></ul>
  4. 4. <ul><li>1 Early Learning Center PreK-K, 5 Grade K-8 schools, and 1 Grade 9-12 High School </li></ul><ul><li>Grade K-8 Schools are Schoolwide Title I Schools </li></ul><ul><li>Total population 6,572 students in grades K-12 </li></ul><ul><li>44% First Language Not English </li></ul><ul><li>16.3% Limited English Proficient </li></ul><ul><li>62.6% Free and Reduced Lunch </li></ul><ul><li>14.2% Special Education </li></ul>
  5. 5. <ul><li>Web 2.0 is a category of new Internet tools and technologies created around the idea that the people who consume media, access the Internet, and use the Web shouldn't passively absorb what's available; rather, they should be active contributors, helping customize media and technology for their own purposes, as well as those of their communities. </li></ul>
  6. 6. <ul><li>Social networking, also referred to as social media, encompasses many Internet-based tools that make it easier for people to listen, interact, engage and collaborate with each other. </li></ul><ul><li>Social networking platforms include Facebook , MySpace , YouTube , LinkedIn , Twitter , blogs, message boards, and Wikipedia . </li></ul>
  7. 7. <ul><li>African American 20.3% </li></ul><ul><li>Asian 22.1% </li></ul><ul><li>Hispanic 20.4% </li></ul><ul><li>Native American 0.5% </li></ul><ul><li>White 32.9% </li></ul><ul><li>Native Hawaiian, Pacific Islander 0.1% </li></ul><ul><li>Multi-Race, Non-Hispanic 3.7% </li></ul>
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  10. 10. Highlight family events in the community Share news about the schools and students
  11. 11. Share links to Title I newsletters and blog posts Send reminders of upcoming Title I events and workshops Create opportunities for conversations
  12. 12. Share links to articles and tips from various organizations Like “Malden Families” on Facebook and share our links with your parents. Share photos of events and workshops by creating albums
  13. 13. Get data weekly on your outreach efforts.
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  15. 15. A brief tutorial from  Free Technology for Teachers
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  17. 17. The following directions apply to creating groups.
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  19. 19. Select &quot;group is closed&quot; if you want your group to be on an invite-only basis
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  21. 21. <ul><li> </li></ul>
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  24. 24. Basics of Creating and Editing a Wikispaces Wiki. Richard Byrne
  25. 25. Create a wiki  
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  37. 37. <ul><li>Malden Patch Blog includes ongoing posts. </li></ul><ul><li>Posts include the following: </li></ul><ul><ul><li>Pictures and information on past or upcoming events. </li></ul></ul><ul><ul><li>Posting of parent tips and articles aimed at parents helping their children at home. </li></ul></ul><ul><ul><li>Pictures and information of what is happening in the schools. </li></ul></ul>
  38. 38. Example of Blog Post on ideas for parents and families to support learning at home.
  39. 39. Example of Malden Patch blog post about events going on in the schools.
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  41. 41. <ul><li> </li></ul><ul><li> </li></ul><ul><li>Great listing of different blog platforms and how to get started. </li></ul>
  42. 42. <ul><li>Video tape each of the morning Title I breakfasts </li></ul><ul><li>Video tape Parent Academy workshops </li></ul><ul><li>Tape other family events as we are able to that are appropriate for parents </li></ul>
  43. 43. <ul><li>Television style show on a monthly basis with invited guests </li></ul><ul><li>Guests include </li></ul><ul><ul><li>Superintendent </li></ul></ul><ul><ul><li>Mayor </li></ul></ul><ul><ul><li>Principal </li></ul></ul><ul><ul><li>Curriculum Directors </li></ul></ul>
  44. 44. <ul><li> </li></ul><ul><li> </li></ul>
  45. 45. <ul><li>Reading Rockets </li></ul><ul><li> </li></ul>
  46. 46. <ul><li>Title I Newsletter on quarterly basis </li></ul><ul><li>Monthly Literacy Calendar for families </li></ul><ul><li>Monthly Parent Connection Tips </li></ul><ul><li>Math and Science Parent Newsletters </li></ul>Use local print newspaprts, website, blogs, Facebook, and Twitter to distribute widely the information to parents and community.
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  48. 48. <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> (Malden’s Literacy Calendars) </li></ul>
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  51. 51. <ul><li>Like “Malden Families” on Facebook: </li></ul><ul><li>Follow our “Malden Families” Tweets on Twitter:!/MaldenFamilies </li></ul><ul><li>Check out our web page: </li></ul><ul><li>Check out our wikispace: </li></ul><ul><li>Follow our blog posts: </li></ul>
  52. 52. <ul><li>Welcome to Parent 2.0- A Wiki Resource for Parents and Educators in a Technology-Enabled World </li></ul><ul><li>Blog Posts on Connecting Parents and Schools using technology </li></ul><ul><li>Check out these webinars many having to do with Web 2.0 tools and parents </li></ul><ul><li>Short videos that explain lots of topics in plain English </li></ul>