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LET’S	
  PLAY	
  SESAME	
  
STREET!	
  
EMBRACE	
  THE	
  POWER	
  OF	
  ASKING	
  QUESTIONS.	
  

MARTIN	
  GUDE	
  –	
  #UXCGN8	
  –	
  06/03/2014	
  
HEY,	
  I‘M	
  MARTIN	
  

TWITTER:	
  @ma6	
  
MORE:	
  ma6.me	
  
DUX	
  

WE	
  DESIGN	
  FOR	
  
USER	
  EXPERIENCE	
  
DUX?	
  
WE	
  DESIGN	
  FOR	
  PEOPLE.	
  
WE	
  WORK	
  IN	
  AN	
  
EVER	
  CHANGING	
  
ENVIRONMENT.	
  
HOW	
  DO	
  WE	
  LEARN	
  ABOUT	
  IT?	
  
h9ps://www.youtube.com/watch?v=fZ9WiuJPnNA	
  
BE	
  CURIOUS	
  AND	
  OBSERVE.	
  

h9ps://secure.flickr.com/photos/sco9loUesness/12847701625/	
  
COLLECT.	
  
h9ps://secure.flickr.com/search/?q=collect	
  
ASK	
  QUESTIONS.	
  

WHY?	
  
WHAT?	
  
HOW?	
  
WHO?	
  
WHEN?	
  
WHERE?	
  

h9ps://secure.flickr.com/photos/boedker/2857091534/	
  
REMEMBER.	
  

EMBRACE	
  HOW	
  OTHER	
  PEOPLE	
  SEE	
  THE	
  WORLD.	
  
BUILD	
  ON	
  EMPATHY	
  AND	
  COMPASSION.	
  
LEAVE	
  YOUR	
  WORLDVIEW	
  AT	
  THE	
  DOOR.	
  
CREATE	
  A	
  CONVERSATION.	
  
ASK	
  EXPLODING	
  QUESTIONS	
  IN	
  ORDER	
  TO	
  LEAD	
  
TO	
  A	
  FLOW	
  STATE.	
  
DIG	
  UNDER	
  THE	
  SURFACE.	
  
AT	
  SOME	
  POINT	
  YOU	
  GET	
  YOUR	
  INSIGHTS.	
  BUT	
  
YOU	
  NEVER	
  KNOW	
  WHEN.	
  
DON‘T	
  SACRIFICE	
  YOUR	
  CONNECTION	
  WITH	
  
YOUR	
  INTERVIEWEE	
  WITH	
  DOCUMENTATION.	
  

h9ps://secure.flickr.com/photos/susiepie/58339356/	
  
THE	
  POWER	
  OF	
  ‚WHY?‘	
  

EXPOSES	
  THE	
  HABBITS.	
  	
  
REVEALS	
  THE	
  ABSURDITY	
  OF	
  
‚BECAUSE	
  I	
  SAID	
  SO‘.	
  
HELPS	
  TO	
  DISTILL	
  THE	
  ESSENCE	
  
OF	
  THE	
  PROJECT.	
  
h9ps://secure.flickr.com/photos/drachmann/327122302/	
  
USE	
  THE	
  POWER	
  OF	
  
‚WHY?‘	
  AT	
  EVERY	
  STAGE.	
  	
  

GO	
  FIX	
  THIS	
  WORLD‘S	
  PROBLEMS.	
  
AND:	
  REMEMBER	
  TO	
  ALWAYS	
  QUESTION	
  THE	
  ASK.	
  
h9ps://secure.flickr.com/photos/14829735@N00/202872717/	
  
FURTHER	
  READING.	
  
BILL	
  DEROUCHEY:	
  THE	
  POWER	
  OF	
  WHY	
  
hRp://slideshare.net/billder/power-­‐of-­‐why	
  

STEVE	
  PORTIGAL:	
  INTERVIEWING	
  USERS	
  
hRp://rosenfeldmedia.com/books/interviewing-­‐users	
  

SIMON	
  SINEK:	
  START	
  WITH	
  WHY	
  
hRp:///www.startwithwhy.com	
  

h9ps://secure.flickr.com/photos/38605609@N02/6816671657	
  
LET‘S	
  HAVE	
  A	
  COFFEE.	
  

TWITTER:	
  @ma6	
  
MORE:	
  ma6.me	
  

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Let’s play sesame street! - Embrace the power of asking questions.

  • 1. LET’S  PLAY  SESAME   STREET!   EMBRACE  THE  POWER  OF  ASKING  QUESTIONS.   MARTIN  GUDE  –  #UXCGN8  –  06/03/2014  
  • 2. HEY,  I‘M  MARTIN   TWITTER:  @ma6   MORE:  ma6.me  
  • 3. DUX   WE  DESIGN  FOR   USER  EXPERIENCE  
  • 5. WE  DESIGN  FOR  PEOPLE.  
  • 6. WE  WORK  IN  AN   EVER  CHANGING   ENVIRONMENT.  
  • 7. HOW  DO  WE  LEARN  ABOUT  IT?   h9ps://www.youtube.com/watch?v=fZ9WiuJPnNA  
  • 8. BE  CURIOUS  AND  OBSERVE.   h9ps://secure.flickr.com/photos/sco9loUesness/12847701625/  
  • 10. ASK  QUESTIONS.   WHY?   WHAT?   HOW?   WHO?   WHEN?   WHERE?   h9ps://secure.flickr.com/photos/boedker/2857091534/  
  • 11. REMEMBER.   EMBRACE  HOW  OTHER  PEOPLE  SEE  THE  WORLD.   BUILD  ON  EMPATHY  AND  COMPASSION.   LEAVE  YOUR  WORLDVIEW  AT  THE  DOOR.   CREATE  A  CONVERSATION.   ASK  EXPLODING  QUESTIONS  IN  ORDER  TO  LEAD   TO  A  FLOW  STATE.   DIG  UNDER  THE  SURFACE.   AT  SOME  POINT  YOU  GET  YOUR  INSIGHTS.  BUT   YOU  NEVER  KNOW  WHEN.   DON‘T  SACRIFICE  YOUR  CONNECTION  WITH   YOUR  INTERVIEWEE  WITH  DOCUMENTATION.   h9ps://secure.flickr.com/photos/susiepie/58339356/  
  • 12. THE  POWER  OF  ‚WHY?‘   EXPOSES  THE  HABBITS.     REVEALS  THE  ABSURDITY  OF   ‚BECAUSE  I  SAID  SO‘.   HELPS  TO  DISTILL  THE  ESSENCE   OF  THE  PROJECT.   h9ps://secure.flickr.com/photos/drachmann/327122302/  
  • 13. USE  THE  POWER  OF   ‚WHY?‘  AT  EVERY  STAGE.     GO  FIX  THIS  WORLD‘S  PROBLEMS.   AND:  REMEMBER  TO  ALWAYS  QUESTION  THE  ASK.   h9ps://secure.flickr.com/photos/14829735@N00/202872717/  
  • 14. FURTHER  READING.   BILL  DEROUCHEY:  THE  POWER  OF  WHY   hRp://slideshare.net/billder/power-­‐of-­‐why   STEVE  PORTIGAL:  INTERVIEWING  USERS   hRp://rosenfeldmedia.com/books/interviewing-­‐users   SIMON  SINEK:  START  WITH  WHY   hRp:///www.startwithwhy.com   h9ps://secure.flickr.com/photos/38605609@N02/6816671657  
  • 15. LET‘S  HAVE  A  COFFEE.   TWITTER:  @ma6   MORE:  ma6.me