Let’s play sesame street! - Embrace the power of asking questions.

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Let’s play sesame street! - Embrace the power of asking questions.

  1. 1. LET’S  PLAY  SESAME   STREET!   EMBRACE  THE  POWER  OF  ASKING  QUESTIONS.   MARTIN  GUDE  –  #UXCGN8  –  06/03/2014  
  2. 2. HEY,  I‘M  MARTIN   TWITTER:  @ma6   MORE:  ma6.me  
  3. 3. DUX   WE  DESIGN  FOR   USER  EXPERIENCE  
  4. 4. DUX?  
  5. 5. WE  DESIGN  FOR  PEOPLE.  
  6. 6. WE  WORK  IN  AN   EVER  CHANGING   ENVIRONMENT.  
  7. 7. HOW  DO  WE  LEARN  ABOUT  IT?   h9ps://www.youtube.com/watch?v=fZ9WiuJPnNA  
  8. 8. BE  CURIOUS  AND  OBSERVE.   h9ps://secure.flickr.com/photos/sco9loUesness/12847701625/  
  9. 9. COLLECT.   h9ps://secure.flickr.com/search/?q=collect  
  10. 10. ASK  QUESTIONS.   WHY?   WHAT?   HOW?   WHO?   WHEN?   WHERE?   h9ps://secure.flickr.com/photos/boedker/2857091534/  
  11. 11. REMEMBER.   EMBRACE  HOW  OTHER  PEOPLE  SEE  THE  WORLD.   BUILD  ON  EMPATHY  AND  COMPASSION.   LEAVE  YOUR  WORLDVIEW  AT  THE  DOOR.   CREATE  A  CONVERSATION.   ASK  EXPLODING  QUESTIONS  IN  ORDER  TO  LEAD   TO  A  FLOW  STATE.   DIG  UNDER  THE  SURFACE.   AT  SOME  POINT  YOU  GET  YOUR  INSIGHTS.  BUT   YOU  NEVER  KNOW  WHEN.   DON‘T  SACRIFICE  YOUR  CONNECTION  WITH   YOUR  INTERVIEWEE  WITH  DOCUMENTATION.   h9ps://secure.flickr.com/photos/susiepie/58339356/  
  12. 12. THE  POWER  OF  ‚WHY?‘   EXPOSES  THE  HABBITS.     REVEALS  THE  ABSURDITY  OF   ‚BECAUSE  I  SAID  SO‘.   HELPS  TO  DISTILL  THE  ESSENCE   OF  THE  PROJECT.   h9ps://secure.flickr.com/photos/drachmann/327122302/  
  13. 13. USE  THE  POWER  OF   ‚WHY?‘  AT  EVERY  STAGE.     GO  FIX  THIS  WORLD‘S  PROBLEMS.   AND:  REMEMBER  TO  ALWAYS  QUESTION  THE  ASK.   h9ps://secure.flickr.com/photos/14829735@N00/202872717/  
  14. 14. FURTHER  READING.   BILL  DEROUCHEY:  THE  POWER  OF  WHY   hRp://slideshare.net/billder/power-­‐of-­‐why   STEVE  PORTIGAL:  INTERVIEWING  USERS   hRp://rosenfeldmedia.com/books/interviewing-­‐users   SIMON  SINEK:  START  WITH  WHY   hRp:///www.startwithwhy.com   h9ps://secure.flickr.com/photos/38605609@N02/6816671657  
  15. 15. LET‘S  HAVE  A  COFFEE.   TWITTER:  @ma6   MORE:  ma6.me  

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