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Sick Cycle Carousel

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Based on Jared Smith's campaign "should i use a carousel?" I had a short talk at UX CGN 7 on 17/07/2013.

Published in: Technology, Design
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Sick Cycle Carousel

  1. 1. SICK  CYCLE  CAROUSEL   CAROUSELS  ARE  THIS  DECADE’S   <BLINK>  TAGS   MARTIN  GUDE  –  #UXCGN7  –  17/07/2013  
  2. 2. HEY,  I‘M  MARTIN  
  3. 3. LAST  WEEK  ON  TWITTER…   (AND  SURE  SOME  MORE)  
  4. 4. THAT‘S  WHAT  JARED  ASKED:   h6p://shouldiuseacarousel.com/  
  5. 5. WHAT‘S  IT  ALL  ABOUT?  
  6. 6. I.  IT‘S  ABOUT  SPACE.   We  can  show  more  informaJon  on  less  real  estate.  
  7. 7. II.  IT‘S  ABOUT  PRIOTISATION.   We  don‘t  need  to  decide  which  is  the  most  important  content.  
  8. 8. III.  IT‘S  ABOUT  FASHION.   Everyone  uses  carousels.    
  9. 9. AND…?  
  10. 10. I.  AND  STAGES  DON‘T  WORK.   Studies  have  shown,  that  visitors  don‘t  noJce  stages  on  websites.     Do  you  remember  banner  blindness?     cf.  h6p://www.usability.de/publikaJonen/studien/themenbuehnen.html  
  11. 11. II.  AND  AUTO  ADVANCE  SUCKS.   An  average  American  can  read  250  words  per  minute.  So  auto  advance   aWer  20  seconds  (ish)?  But  what  if  you  want  to  sJck  with  one  slide?    
  12. 12. III.  AND  YOU  CAN‘T  HIDE  BETTER.   There‘s  no  be6er  place  to  hide  your  content  than  in  the  second  slide  of  a   carousel.  The  first  slide  could  work,  too.  
  13. 13. BUT…  
  14. 14. I.  BUT  THEY  CAN  WORK  ON  TOUCH   DEVICES.   If  you  use  the  carousel  wisely,  they  will  work  on  touch  devices.  But  keep   in  mind:  use  direct  manipulaJon  and  indicate  that  there  is  more  to  come.  
  15. 15. II.  BUT  THEY  CAN  TELL  A  STORY.   Telling  stories  and  ge[ng  your  customers  into  the  story  is  a  big   challenge.  A  carousel  can  help  them  to  understand  your  (and  hopefully   also  their)  story.    
  16. 16. III.  BUT  THEY  CAN  WORK  AS  A  TOOL   FOR  STAKEHOLDER  MANAGEMENT.   Carousels  are  excellent  for  ge[ng  content  from  different  stakeholders  on   the  homepage.  You  can  tell  them,  their  content  is  right  aWer  the  most   important  campaign.  
  17. 17. LIFEHOUSE   »So  when  will  this  end,  it  goes  on  and  on,  over  and  over  and  over  again,   keep  spinning  around,  I  know  that  it  won't  stop,  Jll  I  step  down  from  this   for  good.«  
  18. 18. TWITTER:  @ma6   MORE:  ma6.me   LET‘S  HAVE  A  COFFEE.  

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