Fanshawe Second Life

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Slide show promoting the marketing and educational benefits of Virtual World technology for post secondary education.

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  • Hey, thanks for the complement. I know you posted a long time ago, but if you still care, the Fanshawe College island is still blocked from the public. Unfortunately, only students have access to the area. This presentation was created with the hope that the school's admin would loosen restrictions in the virtual campus. It partially worked...

    cheers.
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  • Nice slide show. I have tried to find Fanshawe on Second Life, but when I do a search, I can't find it. Is it still there, and if so, what is the location?

    Thanks!
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  • Fanshawe Second Life

    1. 1. Give Fanshawe a SECOND LIFE
    2. 3. Virtual worlds defined...
    3. 4. “ A virtual world is a computer based simulated environment intended for its users to inhabit and interact via avatars.” Frank Biocca & Mark R. Levy, Communication in the Age of Virtual Reality
    4. 5. Virtual worlds evolved from: Email ICQ MSN Online Gaming SECOND LIFE … towards web 3.0
    5. 6. It can be used as effective real-life communication , business , education , and social tools
    6. 7. What is Second Life ...
    7. 8. Second Life is the most talked about virtual world right now… … lets see why !
    8. 9. It’s EASY … Users download the Second Life program to enter the virtual world
    9. 10. Users can communicate in several different ways within Second Life …
    10. 11. In Private (instant message) -or- In Public (places or groups such as conferences, classrooms, etc.) Verbally (text and/or voice chat) -or- Non-Verbally (visual appearance, gestures, and animations)
    11. 12. User Statistics  690, 000 registered users  50, 000 users logged on at any time  Over 1 million unique users Demographics  All users musts be over 18 years of age  58% male users and 42% female users
    12. 14. Give Marketing a Second Life
    13. 15. Second Life takes marketing to a whole new level… SL marketing is NOT the same as Real-Life marketing
    14. 16. Build a brand, not a product … Brand Identity: The image associated with your product, and your relationship with your publics
    15. 17. Visualize…
    16. 18. Our Target Market Generation Y “ Net Generation ” Born 1977-1994 Brand Conscious & Tech Savvy 97% have a personal computer 76% use social networking 75% check Facebook daily Generation C “ Generation Click” Born 1995- Present Lifelong users of social networks and digital communications
    17. 19. To brand in SL <ul><li>Interactive </li></ul><ul><li>Progressive </li></ul><ul><li>Entertaining </li></ul><ul><li> Unique </li></ul>BE:
    18. 20. <ul><li> Fun! </li></ul><ul><li> Progressive </li></ul><ul><li> Innovative </li></ul><ul><li> Community oriented </li></ul><ul><li> Leader in education </li></ul>Fanshawe’s Brand
    19. 21. How to Market Fanshawe <ul><li> Program-oriented games </li></ul><ul><li>Giveaways </li></ul><ul><li> Student-controlled area </li></ul><ul><li> Study groups and student services </li></ul><ul><li> Visually-pleasing environment </li></ul><ul><li> Live Music </li></ul>
    20. 22. Save money , save time , save the environment <ul><li> Tours for international students </li></ul><ul><li> Program orientation </li></ul><ul><li>Easy access to important information </li></ul><ul><li>School Events/Initiatives </li></ul><ul><li>Election Campaigns </li></ul><ul><li>Reduce carbon footprint </li></ul>
    21. 24. Give Education a Second Life
    22. 25. Lasalle College Loyalist College Many educational institutions already have their virtual campus Fanshawe College NMC University
    23. 26. There are a variety of courses that can be taught within Second Life: <ul><li>Law and Security </li></ul><ul><li>Natural and Health Sciences </li></ul><ul><li>Language Studies </li></ul><ul><li>Business and Marketing </li></ul>
    24. 27. Second Life would allow students to attend a number of educational events : <ul><li>Conferences </li></ul><ul><li>Lectures </li></ul><ul><li>Discussions </li></ul><ul><li>Self-paced Tutorials </li></ul><ul><li>Simulations </li></ul><ul><li>Guest speakers </li></ul><ul><li>Role playing </li></ul>
    25. 28. What this means for Education …
    26. 29. Fanshawe would function more efficiently , while building stronger brand recognition, and allowing students to network in a controlled environment
    27. 30. Fanshawe would function more efficiently , while building stronger brand recognition, and allowing students to network in a controlled environment
    28. 32. ... envision Fanshawe’s potential
    29. 33. This is where you were…
    30. 34. This is where you are…
    31. 35. This is where you could be!
    32. 36. Get on Board and Be REMARKABLE!

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