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Various viralppt


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Michael Maccarone, Paolo Santos

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Various viralppt

  1. 1. Internet MarketingVarious Viral Videos<br />Presentation completed by:<br />Michael MaccaronePaolo Santos<br />April 25, 2011<br /><br />
  2. 2. Perspective<br />Why is internet marketing so important?<br />The internet is a new and unstoppable trend<br />You will lose valuable customers without an online presence<br />People tend to use the internet as a resource to search for goods and services<br />
  3. 3. Reasons why internet marketing is a viable tool<br />Online marketing is a fairly cheap form of advertising<br />The reach is much greater<br />You can provide customers with a wealth of information<br />Many creative and efficient ways to advertise online<br />The internet is here to stay why not use it to your advantage?<br />
  4. 4. Percentage of Canadians using the Internet<br />
  5. 5. Frequency of Canadian internet use<br />
  6. 6. Overview<br />
  7. 7. Why the topic was selected?<br />Both partners had an interest in the topic<br />Fun idea<br />Lots of fun content available<br />Interesting and entertaining events and news<br />
  8. 8. Persona<br />
  9. 9. Blog Post List<br />Chicago weatherman freaks out at thunderstorm<br />Texas ain’t so hot, is it?<br />Chrysler EminemSuperbowl commercial<br />Super bowl Doritos commercial<br />Spectacular wrong way crash<br />Unusual Robbery<br />The shaving helmet<br />Trick shot quarterback<br />Footage of tribe that has never contacted outside world<br />Pick up truck crashes<br />Mall food court proposal fail<br />Escalator malfunction<br />Dirty NHL hit stirs uproar among fans<br />Fail compilation February 2011<br />Cat predicts Japan earthquake<br />Charlie Sheen surprise appearance on Jimmy Kimmel<br />Meet Ray, the Canadian redneck<br />March fail compilation<br />Dash cam police shooting<br />6 second video, 2.5 million views <br />
  10. 10. Google Analytics<br />
  11. 11. Visitor, Site Overview and Goal Conversions <br />
  12. 12. Performance Review<br />
  13. 13. Ice RocketHits and Visits<br />
  14. 14. Ice Rocket Rank History<br />
  15. 15. Ice Rocket Daily Rank Trend<br />
  16. 16. Business ReviewKey Learnings<br />Blog:<br />How to write a blog<br />How to create a blogger account<br />How to track metrics of blog<br />How to create a blog<br />No content, No views<br />More news = More visits<br />Layout is a key process, clean and simple, easy to read, good topics = good traffic<br />
  17. 17. Key LearningsFacebook<br />Great advertising tool<br />Has the ability to drive traffic<br />The more posts about your = topic the more feedback<br />More posts = higher traffic volume<br />Great way to reach any or all <br />
  18. 18. Key LearningsTwitter<br />Great marketing tool<br />New and innovative way to get your message to the masses<br />Amazing ability to drive traffic<br />
  19. 19. Indicated Actions<br />Better use of twitter would of resulted in better metric results<br />Updating content on a daily basis would help drive traffic because people would constantly be on the lookout for new posts<br />The internet never sleeps so constant posts are required to stay fresh and up to date<br />Better use of face book would of resulted in better metrics<br />
  20. 20. RecommendationsWebsite<br />We plan on hosting our own website<br />With our own website we will be able to monetize <br />PPC ads<br />
  21. 21. RecommendationsBlog<br />Pictures on website<br />SEO optimization <br />Google adsense<br />
  22. 22. RecommendationsSEO<br />Changing titles for SEO (unique)<br />Remove repetitive wording<br />First sentence should include words from title<br />Add labels to each post<br />
  23. 23. RecommendationsPPC<br />Text ads<br />
  24. 24. RecommendationsPPC<br />Keywords/CPC<br />
  25. 25. RecommendationsDisplay<br />Display Ads<br />
  26. 26. RecommendationsDisplay<br />Double Click Ad Planner<br />
  27. 27. RecommendationsSocial Media<br />Twitter account linked to website/blog<br />Facebook page linked to blog/websites<br />YouTube channel to display videos<br />Stumble Upon<br />
  28. 28. RecommendationsAffiliate Marketing<br />Affiliate marketing does not apply to our blog <br />
  29. 29. RecommendationsPR<br />
  30. 30. RecommendationsEmail Marketing<br />
  31. 31. RecommendationsMobile Marketing<br />Don’t intend on using mobile marketing<br />Scan QR codes to access blog without long URL<br />Send mass text messages<br />
  32. 32. Rationale<br />What we wont use was already covered in the recommendations<br />Mobile Marketing<br />Affiliate Marketing <br />
  33. 33. The End<br />Thanks for listening to our presentation!<br />