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mycharitywins.com - Online Charity Auctions

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This slideshow details the services my company offers to charities; including the advantages of online charity auctions and how we can help with marketing your charity and hosting your auction.

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mycharitywins.com - Online Charity Auctions

  1. 1. A PRESENTATION FOR SLIDESHARE:A PRESENTATION FOR SLIDESHARE: Presentation by:Presentation by: Mike GrindyMike Grindy E:E: mikegrindy@mycharitywins.commikegrindy@mycharitywins.com T:T: 0208 48194940208 4819494 January 29, 2015 1
  2. 2. January 29, 2015 CHARITY FUNDRAISING OVERVIEW:CHARITY FUNDRAISING OVERVIEW: There is no doubt that charity fundraising is tough, especially in theThere is no doubt that charity fundraising is tough, especially in the current economic climatecurrent economic climate Fundraisers need to know that new methods to raising money reallyFundraisers need to know that new methods to raising money really is going to bring in more money for their causeis going to bring in more money for their cause Budgets for investing in new ideas are tight and therefore risk mustBudgets for investing in new ideas are tight and therefore risk must be minimised and funds invested wiselybe minimised and funds invested wisely We aim to help you understand why you should consider usingWe aim to help you understand why you should consider using mycharitywins as a new fundraising tool for your charitymycharitywins as a new fundraising tool for your charity 2
  3. 3. January 29, 2015 More about the challenges faced by the charity sector:More about the challenges faced by the charity sector: 1.1. Increasing demands on charity servicesIncreasing demands on charity services 2.2. Diminishing government / central financingDiminishing government / central financing 3.3. Credit conditions impact personal givingCredit conditions impact personal giving 4.4. Financial / Economic climate affects corporate donationsFinancial / Economic climate affects corporate donations 5.5. Increasing funding gap (more demands, less money)Increasing funding gap (more demands, less money) 6.6. Growing number of charities (175,000 + registered)Growing number of charities (175,000 + registered) 3
  4. 4. January 29, 2015 What does this mean? Greater competition for limited funding to achieveWhat does this mean? Greater competition for limited funding to achieve increasing demands!increasing demands! 1.1. Optimise existing marketing / brand assetsOptimise existing marketing / brand assets 2.2. Widen reach of their “giving” communityWiden reach of their “giving” community 3.3. Access the fastest growing route to charity funding – The InternetAccess the fastest growing route to charity funding – The Internet 4.4. Create additional funding in the most cost effective mannerCreate additional funding in the most cost effective manner So how do you remain competitive?So how do you remain competitive? 4
  5. 5. January 29, 2015 WHO ARE WE?WHO ARE WE? 1.1. Part of a long established computer and internet servicesPart of a long established computer and internet services companycompany 2.2. Specialising in internet marketing for the charity sectorSpecialising in internet marketing for the charity sector 3.3. Comprehensive and integrated range of services to meet theComprehensive and integrated range of services to meet the requirements of the charitable sectorrequirements of the charitable sector 4.4. Our service is seamless and integrated but is provided under aOur service is seamless and integrated but is provided under a number of our brands (see individual websites for details):number of our brands (see individual websites for details): mycharitywins.com – Our generic auction platform mycharityservices.com – Our informational site that specialises in bespoke auctions for charities Esseoh.com – Provides online marketing services such as Pay-per-click advertising and search engine optimisation 5
  6. 6. January 29, 2015 DID YOU KNOW IT IS POSSIBLE TO GET A FREE ONLINE ADVERTISING GRANTDID YOU KNOW IT IS POSSIBLE TO GET A FREE ONLINE ADVERTISING GRANT WORTH $10,000 PER MONTH?WORTH $10,000 PER MONTH? • mycharitywins.com specialises in applying formycharitywins.com specialises in applying for and managing online advertising grants forand managing online advertising grants for charitiescharities • You can advertise anything relating to yourYou can advertise anything relating to your charity on google such as; causes, donations, jobs,charity on google such as; causes, donations, jobs, events, auctions or other fundraising initiatives...events, auctions or other fundraising initiatives... • If you manage to spend $10,000 a month we canIf you manage to spend $10,000 a month we can then apply for a grant worththen apply for a grant worth $40,000 per month$40,000 per month • The overall outcome will be increased relevantThe overall outcome will be increased relevant traffic to your site, increased awareness &traffic to your site, increased awareness & increased donationsincreased donations 6
  7. 7. An online charity auctionAn online charity auction platform that hostsplatform that hosts multiple auctions onmultiple auctions on behalf of charities andbehalf of charities and non-profits.non-profits. MYCHARITYWINS.COMMYCHARITYWINS.COM IS A HUB FOR ONLINEIS A HUB FOR ONLINE CHARITY AUCTIONSCHARITY AUCTIONS January 29, 2015 Our auctions enableOur auctions enable charities to directly raisecharities to directly raise money, improve site trafficmoney, improve site traffic and in turn increaseand in turn increase donations.donations. 7
  8. 8. January 29, 2015 mycharityservices.com ismycharityservices.com is our informational site thatour informational site that specialises in bespokespecialises in bespoke charity auctionscharity auctions Here you can find all you needHere you can find all you need to know about creating yourto know about creating your own auction & personalizing itown auction & personalizing it to suit your needs.to suit your needs. 8
  9. 9. January 29, 2015 Here you can see examples of some of our recent bespoke sites:Here you can see examples of some of our recent bespoke sites: The Prince’s Trust Meeting Industry Meeting Needs PRS for Music Members Benevolent Fund Cumbria Flood Foundation 9
  10. 10. January 29, 2015 Why should charities use our online auction service?Why should charities use our online auction service?  Helps raise funds directly and indirectlyHelps raise funds directly and indirectly  Increases brand awarenessIncreases brand awareness  Drives increased traffic to your siteDrives increased traffic to your site  Projects you as a forward thinking charityProjects you as a forward thinking charity  The overall long-term effect is to increase awareness, increase overallThe overall long-term effect is to increase awareness, increase overall donations and fulfill your charities goalsdonations and fulfill your charities goals 10
  11. 11. January 29, 2015 THE CORPORATE PERSPECTIVE – WHY DONATE TO ONLINE AUCTIONS?THE CORPORATE PERSPECTIVE – WHY DONATE TO ONLINE AUCTIONS? • Creates a “brand halo” effect, presenting the company’s charitable and forward thinking imageCreates a “brand halo” effect, presenting the company’s charitable and forward thinking image • Allows the company to reach consumers at the point they are making purchasing decisions inAllows the company to reach consumers at the point they are making purchasing decisions in the company’s sectorthe company’s sector • Multiple links from all items link back to the company’s website, directing more direct traffic toMultiple links from all items link back to the company’s website, directing more direct traffic to this site thereby having a positive effect on natural rankings within search engines (SEO)this site thereby having a positive effect on natural rankings within search engines (SEO) • Provides analysis of performance and collection of key data. Including such things as: “bounceProvides analysis of performance and collection of key data. Including such things as: “bounce rate”, “time on page”, “bidding history details” and “click-through-rate” to siterate”, “time on page”, “bidding history details” and “click-through-rate” to site • Provides a turnkey marketing program delivering measurable advertising value, leads andProvides a turnkey marketing program delivering measurable advertising value, leads and paying customerspaying customers 11
  12. 12. January 29, 2015 Online Auctions are beneficial to a number of parties involved:Online Auctions are beneficial to a number of parties involved:  Commercial organisations looking to extend their reach by moving online. Sectors that have previously shown a particular interest are the antique and machinery sector. Our experience shows that online auction marketing provides a new route to market for almost all business sectors. This can be seen as complementary to their traditional marketing and selling strategies.  Bidders have the enjoyment of participating in the excitement of an online auction, whilst at the same time acquiring a prized product or service as well as feeling the satisfaction of supporting a charitable cause in the process.  Donors, individuals, celebrities, corporates, event & venue providers who fulfill their stated commitment to the charitable community by making specific donations of goods or services whilst simultaneously improving image and brand awareness.  Individuals who are potential buyers of goods or services who may be seeking an item unavailable in the open market. This overcomes the difficulty that some people may have with attending live auctions, whilst affording the opportunity to acquire items at competitive prices.  Non-profit organisations and charities wanting to increase their funds through the use of online methods. This can be done all year round, or run in conjunction with specific events or live auctions (often the winning bid online can be used as the starting bid at a live auction event). 12
  13. 13. January 29, 2015 Here are someHere are some advantages of “online” auctions:advantages of “online” auctions: • For people unable to attend a live auction our platform enables them to bid and compete with live bidders • Auctions are not always about the item offered, but also about the excitement attached to bidding. • Our open system enables spirited bidding between friends or groups • A winning online bid can be used as the starting price for a live auction • Online auctions are exciting and appealing to people of all ages • Items are often unique/special/celebrity endorsed, and not readily available in the open market • Quick and simple way to raise awareness for your cause • Allows cause-minded consumers the opportunity to support a charity and receive something in return • Achieve financial targets pre-event • More bidders and more bids per item 13
  14. 14. January 29, 2015 HereHere are someare some more...more... • Taps into the growing use of the internet for all kinds of transactions and services • Addresses the greater confidence with which current generations use the internet for goods and services • Creates access to a wider audience both nationally and globally • Facilitates access by potential users on a 24hr a day basis • Gives your non-profit an innovative and forward thinking image • Less labour intensive and resource heavy than the normal silent or live auction • Quick and inexpensive way for you to maximise the potential of your fundraising • Allows you to focus your limited resources on other essential aspects of the event • Enables you to maximise revenue but also has a promotional benefit • Grow you supporter population 14
  15. 15. January 29, 2015 OUR BESPOKE AUCTIONS CAN BE COMPLETELY CUSTOMISED TO SUIT YOUR NEEDS:OUR BESPOKE AUCTIONS CAN BE COMPLETELY CUSTOMISED TO SUIT YOUR NEEDS: Design • Ability to fully customise auction design e.g. layout, colours, branding, sizes • Ability to add custom pages e.g. news/images/general info/ticket details Formatting • Incremental bidding • Auto-bidding / maximum bids • Hidden identity / sealed bids • Buy now bidding • Reserve bidding • Email alerts • Custom reporting • Custom T&C’s • Control management System (CMS) • Multiple auction functionality • Bid history 15
  16. 16. January 29, 2015 Option 1 - Standard Feature: Your bespoke auction can be replicated on our hub site mycharitywins.comYour bespoke auction can be replicated on our hub site mycharitywins.com We have three classes that you can choose from:We have three classes that you can choose from: This is our basic offering andThis is our basic offering and includes all that is necessary,includes all that is necessary, particularly if this is your firstparticularly if this is your first experience of an online auctionexperience of an online auction 16
  17. 17. January 29, 2015 Option 2 - Premium Homepage Feature: Your bespoke auction can be replicated on our hub site mycharitywins.com.Your bespoke auction can be replicated on our hub site mycharitywins.com. We have three packages that you can choose from:We have three packages that you can choose from: This includes all the basic featuresThis includes all the basic features of our standard option +of our standard option + additional homepage coverageadditional homepage coverage and features such as a charityand features such as a charity blogblog 17
  18. 18. January 29, 2015 Option 3 - Exclusive Homepage Feature: Your bespoke auction can be replicated on our hub site mycharitywins.comYour bespoke auction can be replicated on our hub site mycharitywins.com We have three classes that you can choose from:We have three classes that you can choose from: This is our top level package thatThis is our top level package that gives above the fold, flashgives above the fold, flash coverage of your online auction,coverage of your online auction, regular email communications toregular email communications to the mycharitywins.com databasethe mycharitywins.com database + all premium features+ all premium features 18
  19. 19. January 29, 2015 WE OFFER A NUMBER OF SERVICES TO SUPPORT YOUR ONLINE AUCTIONS:WE OFFER A NUMBER OF SERVICES TO SUPPORT YOUR ONLINE AUCTIONS: 1. Google Grant Application & Management of Pay-Per-Click Advertising 2. Search Engine Optimisation (SEO) If you would like more information regarding the above services please visit our dedicated online charity marketing site 19
  20. 20. January 29, 2015 A little more information on the Google grantA little more information on the Google grant…… • The google grants scheme is aThe google grants scheme is a program that offers freeprogram that offers free advertising on the googleadvertising on the google adwords platform to qualifyingadwords platform to qualifying charities.charities. • The google grant runs off theThe google grant runs off the same adwords pay-per-clicksame adwords pay-per-click platform that millions ofplatform that millions of businesses spend billions ofbusinesses spend billions of pounds on worldwide.pounds on worldwide. • We believe that the program is hugely beneficial toWe believe that the program is hugely beneficial to charities and can transform the amount of sitecharities and can transform the amount of site traffic, in turn helping charities achieve their longtraffic, in turn helping charities achieve their long term goals and objectives.term goals and objectives. • We have found that a great proportion of charitiesWe have found that a great proportion of charities are currently allocating a percentage of theare currently allocating a percentage of the donations to marketing their cause online and aredonations to marketing their cause online and are completely unaware that by using the google grantcompletely unaware that by using the google grant scheme these funds could be used elsewhere, whilstscheme these funds could be used elsewhere, whilst still maintaining a PPC account that can now havestill maintaining a PPC account that can now have $10,000 per month spend.$10,000 per month spend. 20
  21. 21. January 29, 2015 How will Search Engine Optimisation (SEO) help you?How will Search Engine Optimisation (SEO) help you? • Search Engine Optimisation (SEO) isSearch Engine Optimisation (SEO) is the process of improving rankings inthe process of improving rankings in search engines for key phrases relatingsearch engines for key phrases relating to your charityto your charity • This in turn gives you more visibilityThis in turn gives you more visibility online, increases relevant traffic toonline, increases relevant traffic to your site and generates an increasedyour site and generates an increased number of high quality leads, leadingnumber of high quality leads, leading to increased fundingto increased funding • Being visible at the top of searchBeing visible at the top of search engines for your most searched termsengines for your most searched terms enables differentiation from theenables differentiation from the competitioncompetition 21
  22. 22. January 29, 2015 Mycharitywins Vs eBayMycharitywins Vs eBay –– Part IPart I • We specialise in marketing particular events and their corresponding auction itemsWe specialise in marketing particular events and their corresponding auction items • We are not a shop that donates a small percentage to charity, rather we create specialist auctionWe are not a shop that donates a small percentage to charity, rather we create specialist auction event pages, tailored to your exact needs.event pages, tailored to your exact needs. • Have 17 million visitors – Who are trying to find what they want at the cheapest price (i.e. bargainHave 17 million visitors – Who are trying to find what they want at the cheapest price (i.e. bargain hunters)hunters) • eBay users may not consist of the clientele that you are targeting for a particular fundraisingeBay users may not consist of the clientele that you are targeting for a particular fundraising event/initiativeevent/initiative • By holding you auction on eBay you are driving users away from your existing siteBy holding you auction on eBay you are driving users away from your existing site • You can’t hold a specific auction for a particular eventYou can’t hold a specific auction for a particular event • Non brand loyal customers – Low retention rateNon brand loyal customers – Low retention rate • An eBay auction may seem to lack individualityAn eBay auction may seem to lack individuality • Items are relatively un-differentiated and therefore face greater competitionItems are relatively un-differentiated and therefore face greater competition • Lacks leverage of contacts – eBay does not supply details of winning biddersLacks leverage of contacts – eBay does not supply details of winning bidders 22
  23. 23. January 29, 2015 Mycharitywins Vs eBayMycharitywins Vs eBay –– Part IIPart II • Specifically target users who want to donate to a your cause rather than users who just want anSpecifically target users who want to donate to a your cause rather than users who just want an item cheaply and are willing to pay over the odds for thisitem cheaply and are willing to pay over the odds for this • Having your own auction system creates a “brand halo”, making you stand out in the market asHaving your own auction system creates a “brand halo”, making you stand out in the market as forward thinking and inventiveforward thinking and inventive • Pro-active online marketing, driving “targeted and relevant” trafficPro-active online marketing, driving “targeted and relevant” traffic • Donors are more likely to offer high value goods/items to your integrated auction site, ratherDonors are more likely to offer high value goods/items to your integrated auction site, rather than being on an eBay shopping list!than being on an eBay shopping list! • Google grants can be used to advertise items on your own auction site, but not on eBayGoogle grants can be used to advertise items on your own auction site, but not on eBay • Help sell items well above face value such as a Gibson guitar selling for £3000 in our last onlineHelp sell items well above face value such as a Gibson guitar selling for £3000 in our last online auctionauction • Create a specific website/page for the event + auction, giving it more credibility and prestigeCreate a specific website/page for the event + auction, giving it more credibility and prestige • Site can be developed in a very short period of timeSite can be developed in a very short period of time • Creates synchronicity between The Event and The AuctionCreates synchronicity between The Event and The Auction • Supply contact details of all winning biddersSupply contact details of all winning bidders 23
  24. 24. January 29, 2015 How does it all work in practice?How does it all work in practice? • Our service is totally integrated regardless of the package you chooseOur service is totally integrated regardless of the package you choose • One point of contact to ensure a seamless provision of servicesOne point of contact to ensure a seamless provision of services • Work closely with you and your team to identify your specific business objectivesWork closely with you and your team to identify your specific business objectives • Ensure compatibility with your existing marketing strategy and brand imageEnsure compatibility with your existing marketing strategy and brand image • Comprehensive reporting package, allowing measurable performance analysisComprehensive reporting package, allowing measurable performance analysis Our offering is flexible, allowing you to choose the elements that youOur offering is flexible, allowing you to choose the elements that you need most and our charging structure will reflect your choices.need most and our charging structure will reflect your choices. 24
  25. 25. January 29, 2015 Presentation by: Mike GrindyPresentation by: Mike Grindy E: mikegrindy@mycharitywins.comE: mikegrindy@mycharitywins.com T:T: 0208 48194940208 4819494 www.mycharitywins.comwww.mycharitywins.com 25

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