Presentation Tips - Key Message

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The second in a series of tips for improving your presentation skills, including structure, slide design, and delivery.

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Presentation Tips - Key Message

  1. 1. Successful Presentations: Crafting a Key Message
  2. 2. You’re ready to prepare for your next presentation…
  3. 3. What’s the first thing you’re going to do?
  4. 4. Fire up PowerPoint and type until I’ve written everything I know with 150 slides for 30 mins!
  5. 5. Umm … looking forward to that presentation.
  6. 6. Look, if you want people to listen, you need to have a point.
  7. 7. Your key point.
  8. 8. Otherwise, listening to your presentation is like being adrift at sea without a compass.
  9. 9. So how do you come up with an interesting key point?
  10. 10. 1. Brainstorm 2. Combine 3. Choose 4. Refine
  11. 11. 1. Brainstorm
  12. 12. bably re pro s you ere a point Th man y key ake. co uld m
  13. 13. So write out these ideas.
  14. 14. Sticky No t es Use Are ful
  15. 15. 2. Combine
  16. 16. Can any of these ideas be combined into an overarching message?
  17. 17. This is where sticky notes make life easier.
  18. 18. That’s not quite what I meant.
  19. 19. 3. Choose
  20. 20. Of the potential key points, which is the most relevant and interesting to your audience?
  21. 21. Yup, it’s about the audience.
  22. 22. A great key message focuses on the audience rather than your own exquisiteness.
  23. 23. 4. Refine
  24. 24. Can your key message be simplified?
  25. 25. Get to the core: cut unnecessary words and jargon.
  26. 26. Key message Before Despite the presence of unexplained heterogeneity, we find that demographic and socioeconomic factors are important determinants of the demand for prescription drugs, and the biggest driver of demand is need.
  27. 27. Key message Before Despite the presence of unexplained heterogeneity, we find that demographic and socioeconomic factors are important determinants of the demand for prescription drugs, and the biggest driver of demand is need. After Medical need is the biggest driver of demand for prescription drugs.
  28. 28. Now, on to planning the rest of your presentation!
  29. 29. Now, on to planning the rest of your presentation! ned fo r yt u Sta m o re tion rese nta p t ips!
  30. 30. Marin Gemmill-Toyama http://www.linkedin.com/in/maringemmilltoyama
  31. 31. Photo Credits Slide 1: yoga: http://www.sxc.hu/photo/1098575 Slide 3, finger: http://www.sxc.hu/photo/837742 Slide 4, child: http://www.sxc.hu/browse.phtml?f=view&id=1029653 Slide 6, headphones: http://www.sxc.hu/photo/872678 Slide 8, boat: http://www.sxc.hu/photo/1065874 Slide 10, thinker: http://www.sxc.hu/photo/901021 Slide 10, mixed drink: http://www.sxc.hu/photo/862300 Slide 10, red rose: http://www.sxc.hu/photo/727168 Slide 12, paints: http://www.sxc.hu/photo/913629 Slide 14, sticky notes: http://www.sxc.hu/photo/842320 Slide 16, hands: http://www.sxc.hu/photo/889293 Slide 18, man: http://www.sxc.hu/photo/807952 Slide 24, stone: http://www.sxc.hu/photo/821903 Slide 25, avocado: http://www.sxc.hu/photo/553222 *unless otherwise indicated, photos are from MSN clip art

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