Faculty expertise and visibility drive the academic reputation of education institutions. Proper collection, curation, and promotion of faculty information can help improve that reputation and benefit marketing, enrollment and public relations efforts. Faculty are publishing, speaking, recording videos, winning awards, and appearing on television, radio, and panels. Staff in marketing, public relations, and individual departments are tasked with coordinating efforts to promote faculty and their academic programs to prospective students and media professionals. Both faculty and staff should work together to improve the way faculty information is gathered, presented, and promoted via institutional websites. mStoner Strategist Fran Zablocki will discuss best practices for using faculty expertise as a critical marketing content pool to raise the prominence of your institution. Attendees will learn: Marketing strategy and ideas to leverage faculty expertise on your academic program pages and throughout your entire website. Best Practice examples of faculty content and marketing done well. Identification of the types of content needed for robust faculty profiles. Tactics to establish sound faculty content management and governance. Recommendations for building a faculty experts center and maximizing the promotion of faculty expertise and engagement with media professionals.