Fran Zablocki, mStoner strategist, and Rob Zinkan, Vice Chancellor for External Affairs at Indiana University East, discuss lifetime engagement management and lifecycle relationship systems in higher education. From the first day that a prospect opens your admissions materials, they have a relationship with you. This is a one-to-one, lifelong relationship between the university and an individual, not a many-to-one relationship between different departments of a university and a prospect, student, alumnus or donor. When each stage of the relationship cycle is run by a different team in a different silo with a different technology, our half of the relationship seems schizophrenic, forgetful, and thoughtless. Today’s admissions prospect is next decade’s donor, and that is why your admissions team needs to meet with your student affairs team and your alumni team and get on the same page. Hear from Rob’s first-hand experience as he and his team at Indiana tackle these challenges. If you’re interested in the big picture – how all the stages of the relationship between your audience and you are interconnected and interdependent – and want to take the next step for yourself and your school toward a holistic, inclusive approach to managing those relationships – you'll want to check out these slides.