Case studies - quick overview

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This is a quick introduction to some recent work cases from M4ID.

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Case studies - quick overview

  1. 1. Leverage new communicationtechnology for development and health M4ID www.m4id.fi
  2. 2. Services • Strategy Development • Creative concepts, campaign development • Technical innovation/ production • Capacity Building
  3. 3. Work• MacArthur Foundation• World Health Organization, Europe Region• World Health Organization, HQ• World Health Organization, South-East Asia Region• Partnership for Maternal, Newborn and Child Health• United Nations Population Fund• Women’s Refugee Commission•Immpact• Reproductive Health Matters• The Resource Alliance
  4. 4. Mama – Together for Safe Births in Crises
  5. 5. Push for Change - UNFPA• UNFPA social media driven maternal health advocacy campaign• 190,000 members, 10,000 appeal names, +40 media articles• Strong official, political support• Resulted in € 500,000 for UNFPA’sMaternal Health Trust Fund and a € 5 millionunearmarkedfunding increase
  6. 6. WHO SEARO - Goal: engage 100,000 - Advocate with policy makers& health decision-makers, hospital administrators - WHA resolution signed
  7. 7. Strategy- Raise support through simple reaction tester- Seed with health bloggers, champions,disaster communities- Use public support to advicate at national, regional, globalMinisterial/health meetings
  8. 8. Results• + 218 000 reacted to date• Extensive media coverage ande-fluencer engagement• 1 400 ‘fans’• Resolution signed May 2011• Actions taken in India, Nepal, Indonesia, Bhutan• Map roll-out

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