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Brand identity e Brand reputation, post instagram; Scrivere newsletter; Social media plan;

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L’esercitazione è stata svolta, ai fini dell’applicazione tecnico-pratica dei concetti appresi durante l’attività formativa del corso del digital marketing promosso da Formatemp, Manpower Formazione e Tree srl.

Attività:
- brand identity e brands reputation;
- Crea post instagram con linguaggio persuasivo;
- Scrivere newsletter;
- Creare il social media plan;
- Utilizzo tools Growth hacking per sviluppare una startup (Lean Canvas e Value proposition canvas);

Published in: Social Media
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Brand identity e Brand reputation, post instagram; Scrivere newsletter; Social media plan;

  1. 1. CORSO DI DIGITAL MARKETING FINANZIATO DAL FONDO FORMA TEMP, PROMOSSO DA MANPOWER FORMAZIONE E TREE SRL. CATANIA DAL 12 GIUGNO AL 5 LUGLIO 2017
  2. 2. Analisi di alcuni case study • Coveteur (Brand identity e Brand reputation) • Creare un post instagram ispirazionale; • Scrivere una newsletter; • Social media e piano editorial social; • Growth hacking (utilizzo strumenti Lean Canvas, Value proposition canvas per sviluppo business idea);
  3. 3. CASE STUDY Brand identity e brand reputation
  4. 4. Coveteur è un’agenzia di media e stampa del settore del Luxury Life style, si occupa della creazione di contenuti per personaggi emergenti. Nasce a Toronto nel 2011. Successivamente si sposta a New York, per essere cosmopolita. Il logo nasce dall’unione delle parole Ambizione e Vettore.
  5. 5. Sito Web
  6. 6. Sito web
  7. 7. BRAND IDENTITY COVETEUR Celebrities Life style Outsider Luxury CosmopolitaDonna VOYEURISTIC Eslusivo Trendy  TARGET: > CLIENTI: che commissiona l’articolo - aziende, ecc. > CONSUMATORI: chi legge gli articoli e vede le foto; - DONNE DAI 25 – 34 ANNI; - ALTO MEDIO SPENDINTI, - FASHION VICTIME POSIZIONAMENTO: trend setter BRAND IDETITY
  8. 8. • http://coveteur.com/press/ • http://coveteur.com/awards/ BRAND REPUTATION
  9. 9. Facebook 369.186 Twitter 170.000 Instagram 1,1 mln Pinterest 288.553 Youtube 8.195 Alcuni numeri …..
  10. 10. CREARE UN POST INSTAGRAM
  11. 11. NEWSLETTER
  12. 12. CASE STUDY PIANO EDITORIALE SOCIAL
  13. 13. Ilmiofoulard è un azienda italiana, con sede a Como, fondata, grazie all’esperienza di circa 20 anni nel settore della comunicazione e del marketing, dal partner fondatore. Essa crea, sviluppa, produce e propone cravatte, foulard, sciarpe, bandane, pochette e porta-cravatta personalizzati 100% Made in Italy. Tali prodotti sono utilizzati come strumento di comunicazione e marketing per i suoi Clienti. Ilmiofoulard.it Offre gratuitamente la bozza grafica del progetto: i disegnatori sviluppano il progetto e le bozze delle cravatte, foulard, sciarpe, bandane, pochette e portacravatta, dopo aver ricevuto il logo o il marchio dell’azienda. CHI È L’AZIENDA
  14. 14. MISSION «Creare valore per l’azienda attraverso l’individuo con i processi del Living Marketing al fine di rafforzare la visibilità del marchio aziendale e aumentare le vendite». I VALORI DELL’ AZIENDA Made Italy, co-creazione, personalizzazione, alta qualità, prodotti realizzati a mano.
  15. 15. TARGET CLIENTI • Aziende; • Associazioni e CLUB; MOTIVAZIONI • per eventi e fiere; • per il lancio del prodotto; • per il punto vendita con promozione;
  16. 16. COME COMUNICA L’azienda è presente on-line con due siti web: - http://www.lamiacravatta.it - http://www.ilmiofoulard.it All’interno dei rispettivi siti web sono presenti le seguenti sezioni: - CHI SIAMO: Descrivono chi sono e cosa fanno; - FOTOGALLERY: dove illustrano i prodotti personalizzabili; - Informano sugli step da seguire per la progettazione del prodotto; - contatti telefonici ed email; L’azienda non è presente sui social.
  17. 17. I SITI WEB
  18. 18. OBIETTIVI • Diffondere la conoscenza del marchio e dell’azienda; • Creare la Brand identity e • Brand-reputation e web-reputation; • Raggiungere il BtoB tramite il BtoC; • Aumentare la clientela BtoB; Creare pagine social: - Facebook: https://www.facebook.com/ilmiofuulard.it/ - Instagram: https://www.instagram.com/ilmiofuulard/?hl=it - Pinterest (in futuro); - Youtube (in futuro); - Linkedin (in futuro); AZIONI
  19. 19. Calendario del piano editoriale social GIOVEDÌ VENERDÌ SABATO DOMENICA LUNEDÌ MARTEDÌ MERCOLEDÌ GIOVEDÌ VENERDÌ SABATO DOMENICA LUNEDÌ MARTEDÌ MERCOLEDÌ GIOVEDÌ VENERDÌ FACEBOOK 15/06/2017 16/06/2017 17/06/2017 18/06/2017 19/06/2017 20/06/2017 21/06/2017 22/06/2017 23/06/2017 24/06/2017 25/06/2017 26/06/2017 27/06/2017 28/06/2017 29/06/2017 30/06/2017 INSTAGRAM ORARIO 9.00-10.00 POST SULL'AMMINISTR ATORE DELEGATO 10.00-11.00 POST SULLA LEUCEMIA POST SULL'ESTAT E 11.00-12.00 POST SUL PITTI POST:SCIOG LIAMO UN NODO SIMBOLICO POST SUL PITTI POST SUGLI AMICI ANIMALI POST: SIAMO AL PITTI POST: PITTI CN CRACCO 12.00-13.00 POST: MILLE IDEE CREATIVE POST: STORIA SULLE DONNE 13.00-14.00 POST: SUMMER IS COMING 14.00-15.00 POST: LIVE PITTI 15.00-16.00 POST 100% MADE IN ITALY 16.00-17.00 POST SUL LIBRO: USI DEL FOULARD 17.00-18.00 POST: 100% MADE IN ITALY POST: TANTI MODI PER INDOSSARE UN FOULARD 18.00-19.00 POST SUI NODI 19.00-20.00 20.00-21.00 21.00-22.00 POST: RINGRAZIA MENTO DAL PITTI 22.00-23.00 23.00-24.00
  20. 20. Pagina FACEBOOK
  21. 21. Pagina FACEBOOK
  22. 22. Pagina FACEBOOK
  23. 23. Pagina Facebook
  24. 24. Pagina FACEBOOK
  25. 25. Pagina FACEBOOK
  26. 26. Pagina FACEBOOK
  27. 27. Profilo INSTAGRAM
  28. 28. Profilo INSTAGRAM
  29. 29. Esercitazione Growth Hacking
  30. 30. PROBLEMA Sapete quale è il giardino visitabile più vicino a voi?
  31. 31. Orto botanico di Catania 160 specie vegetali in 16.000 mq
  32. 32. SOLUZIONE Infleur è un app, che tramite un database di botanica, con oltre 6000 immagini, permette di riconoscere fiori e piante, inquadrando con la fotocamera dello smartphone e fornisce contenuti aggiuntivi tramite la tecnologia della realtà aumentata.
  33. 33. MERCATO: TURISMO NATURA
  34. 34. I NUMERI DEL TURISMO NATURA nel 2014 in Italia: - 102 milioni di visitatori; - 11 miliardi di fatturato.
  35. 35. TARGET CLIENTI Cliente: BtoB • Azienda florovivaistiche; • Parchi, Giardini, Ville, Aree protette; • Eventi, Fiere, festival; Utenti: BtoC • Leisure tourist; • Famiglie;
  36. 36. Grazie a Infleur… È più facile: - individuare il parco, l’area protetta più vicina; - riconoscere le piante e i fiori, inquadrandole con la fotocamera dello smartphone; - Permette alle famiglie trascorrere una giornata immersi nella natura; - Aumentare la qualità dei contenuti informativi durante le visite; - Ridurre i costi di gestione delle strutture; - Aumentare la brand awareness , la brand reputation;
  37. 37. COMPETITOR • Tripadvisor e booking (LOCALIZZAZIONE LUOGHI E RECENSIONI) • Audio guide; • Altre app di riconoscimento immagini; • E altro…
  38. 38. BUSINESS MODEL • Consumatori: app free; • B2B: creazione contenuti e consulenza; Tool utilizzati: Lean Canvas e Value proposition Canvas;

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