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Decision Making With Statistical Data (downloadable)

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MBA-TM academic presentation. Trans + references. Overview of needs for statistical analysis at a fictitious company.

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Decision Making With Statistical Data (downloadable)

  1. 1. AN INTRODUCTION TO ANALYZING COMPANY W’S NEW SNACK FORMULA MARK CARLSON P1IP1 MAY 26, 2008 Decision Making with Statistical Data
  2. 2. Introduction <ul><li>Business Statistics </li></ul><ul><li>Qualitative Rating Examples </li></ul><ul><li>Interval and Rational Data </li></ul><ul><li>Population and Samples </li></ul>
  3. 3. <ul><li>Definition </li></ul><ul><li>Variables/Attributes </li></ul><ul><ul><li>Qualitative </li></ul></ul><ul><ul><li>Quantitative </li></ul></ul><ul><li>Levels of Measures </li></ul>Business Statistics
  4. 4. <ul><ul><li>Nominal & Ordinal </li></ul></ul><ul><ul><li>Interval & Ratio </li></ul></ul>Levels of Measure
  5. 5. Nominal & Ordinal Rating Examples Nominal Ordinal Ordinal How does the chip taste? How do you rate the taste of bag “A” as compared to “B”? How appealing is the chip bag? <ul><li>Tangy </li></ul><ul><li>Superior </li></ul><ul><li>“ I’ve got to try it!” </li></ul><ul><li>Salty </li></ul><ul><li>Better </li></ul><ul><li>“ It looks interesting.” </li></ul><ul><li>Cheesy </li></ul><ul><li>About the same </li></ul><ul><li>“ I can live with it.” </li></ul><ul><li>Sweet </li></ul><ul><li>Not as good </li></ul><ul><li>“ It’s not too appealing.” </li></ul><ul><li>Plain </li></ul><ul><li>Far inferior </li></ul><ul><li>“ Gross!” </li></ul>
  6. 6. Population and Samples <ul><li>Population </li></ul><ul><ul><li>Examples </li></ul></ul><ul><li>Sample </li></ul><ul><li>Bias </li></ul>
  7. 7. Conclusion <ul><li>Business Statistics </li></ul><ul><li>Qualitative Rating Examples </li></ul><ul><li>Interval and Rational Data </li></ul><ul><li>Population and Samples </li></ul>
  8. 8. References <ul><li>Gibilisco, Stan. (2004). Statistics demystified. Retrieved May 25 from </li></ul><ul><li>http://site.ebrary.com/lib/cecybrary/Doc?id=10089198&ppg=54 </li></ul><ul><li>Lind, D., Marchal, W., Wathen, S. (2008). Statistical techniques in business & economics. (13 ed.). New York, NY: McGraw-Hill Irwin. </li></ul><ul><li>Kazmier, Leonard. (2003). Schaum's easy outline : Busines statistics. Retrieved May 5, 2008 from http://site.ebrary.com/lib/cecybrary/Doc?id=10045338&ppg=11 </li></ul><ul><li>Peddiniti, S. (2006). Ordinal data. Retrieved May 23, 2008 from http://www.isixsigma.com/dictionary/Ordinal_Data-1538.htm. </li></ul><ul><li>Superville, Claude (2008). Live Chat Session: MGM600 4 47 0 . Retrieved May 24, 2008 from CTU Online, MGM600-0802B-04 : Applied Managerial Decision-Making. </li></ul>

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