1July 25, 2013
•  Built for BlackBerry is an app designation that signifies to
users that an application fully embraces an...
2July 25, 2013
Goals & Target Audiences
Developer Community
Inspire and incent developers to build for the ‘Built
for Blac...
3July 25, 2013
Built for BlackBerry Evaluation Criteria
User Benefits User Experience Performance
Service Integration Secu...
4July 25, 2013
Supported Platforms
C/C++
Native SDK
CascadesHTML5 BlackBerry®
WebWorks™
Adobe AIR
5July 25, 2013
You can submit two additional
times for Built for BlackBerry
designation
Submission Process
6July 25, 2013
Some of our Built for BlackBerry Partners…
7July 25, 2013
300%increase
Source: Jeremy Duke - Owner, OSBB Code Labs
8July 25, 2013
Jeremy Duke
Owner, OSBB Code Labs
The increased credibility and visibility that
comes with Built for BlackB...
9July 25, 2013
Experience the Value
139% Increase
paid downloads
39%Increase
free downloads
116%Increase
daily revenue
Sou...
10July 25, 2013
Current Benefits
1.  BlackBerry World Carousel placement:
Built for BlackBerry micro banner appears in Bla...
11July 25, 2013
BlackBerry World
1.  Regional ‘Top Built for BlackBerry’ list
2.  Built for BlackBerry identifier in searc...
12July 25, 2013
B U I L T 	
   F O R 	
  
B L A C K B E R R Y 	
  
developer.blackberry.com/builtforblackberry
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Built for BlackBerry - Program Overview

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Built for BlackBerry - Program Overview

  1. 1. 1July 25, 2013 •  Built for BlackBerry is an app designation that signifies to users that an application fully embraces and delivers the signature BlackBerry 10 experience •  Foundational to BlackBerry 10 experience & ecosystem: • Supports high performance app recruitment • Reinforces unique and innovative tenants of platform • Enables developers to build a business on BlackBerry What is the Built for BlackBerry Program
  2. 2. 2July 25, 2013 Goals & Target Audiences Developer Community Inspire and incent developers to build for the ‘Built for BlackBerry’ designation as a symbol of BlackBerry 10 integration, innovation, and a stand- out user experience, while enabling our partners to build a business on BlackBerry through increased discoverability. Consumers Communicate and reinforce the BlackBerry 10 experience; create recognition and credibility for ‘Built for BlackBerry’ as the standard and ‘promise’ for an engaging, seamless, and delightful BlackBerry 10 experience. Create recognition for the Built for BlackBerry app designation as a unique to BlackBerry experience that signifies an application delivers the innovative performance attributes of the BlackBerry 10 experience: flow, sense, understands and adapts, protects what’s important to you, and apps that are: + GoalByAudience Integrated Social Beautiful
  3. 3. 3July 25, 2013 Built for BlackBerry Evaluation Criteria User Benefits User Experience Performance Service Integration Security Games Visit: developer.blackberry.com/builtforblackberry
  4. 4. 4July 25, 2013 Supported Platforms C/C++ Native SDK CascadesHTML5 BlackBerry® WebWorks™ Adobe AIR
  5. 5. 5July 25, 2013 You can submit two additional times for Built for BlackBerry designation Submission Process
  6. 6. 6July 25, 2013 Some of our Built for BlackBerry Partners…
  7. 7. 7July 25, 2013 300%increase Source: Jeremy Duke - Owner, OSBB Code Labs
  8. 8. 8July 25, 2013 Jeremy Duke Owner, OSBB Code Labs The increased credibility and visibility that comes with Built for BlackBerry certification is definitely the single most important driving force driving the success of Space TV Plus. “ ”
  9. 9. 9July 25, 2013 Experience the Value 139% Increase paid downloads 39%Increase free downloads 116%Increase daily revenue Source: BlackBerry World Analytics
  10. 10. 10July 25, 2013 Current Benefits 1.  BlackBerry World Carousel placement: Built for BlackBerry micro banner appears in BlackBerry World 2.  Increased discoverability: Built for BlackBerry Booth: Event Marketing 3.  BlackBerry Jam Zone Rewards: Built for BlackBerry Badge 1,000 point value per approved app 4.  Consideration for: Consumer Social, Digital, Direct, Channel Marketing
  11. 11. 11July 25, 2013 BlackBerry World 1.  Regional ‘Top Built for BlackBerry’ list 2.  Built for BlackBerry identifier in search 3.  Built for BlackBerry identifiers on app details screen 4.  Built for BlackBerry search results category Built for BlackBerry Consumer awareness integrated marketing campaigns Future Benefits Digital ATL PR & Analyst Relations Social Direct
  12. 12. 12July 25, 2013 B U I L T   F O R   B L A C K B E R R Y   developer.blackberry.com/builtforblackberry

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