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Move with us conference connect Partner event 2014 - How to make the most of social media

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Move with us conference connect Partner event 2014 - How to make the most of social media

Lynsey shared her four key S's to social media success for Estate agents at this event

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Move with us conference connect Partner event 2014 - How to make the most of social media

  1. 1. Social media – how to ensure  success SocialB Ltd @SocialBUK @Lynseysweales Social Media & Online Marketing Experts
  2. 2. What will you leave with today?  Why social media is so significant for business  The four key areas to building social media success  How to use social media successfully  Tips on using social media as part of your every day business Social Media & Online Marketing Experts
  3. 3. Why the social media explosion?  Free!  Sharing is a deeply ingrained human instinct  Traditional communications were brand led  New communications are word of mouth led  Technology & mobile phones  Access to internet!  Instant! Social Media & Online Marketing Experts
  4. 4. SocialB  Social media & online marketing experts - Social media training courses/webinars - In-house social media training - Social media consultancy/management - Search engine optimisation (increasing the number of visitors to a website delivered by search engines such as Google, Bing, etc) - Pay per click  Social media council Social Media & Online Marketing Experts
  5. 5. Different types of social media Although they all enable sharing, there are several different types of social media:  Blogs are online diaries  Microblogs (Twitter) is texting online  Forums are conversational threads  Video sharing (YouTube) is shared video clips  Social photo (Flickr/Pinterest/Instagram) is shared images and photos  Social networking (Facebook, LinkedIn, Google+) is all of the above Social Media & Online Marketing Experts
  6. 6. How it relates to business  Businesses can – and do – use social media. For every major business function of every organisation, there is an equivalent social media function:  Research=Listening to the conversations people have with each other to understand their wants and needs  Marketing=Talking in the conversations people have with each other to spread messages about your company and products  Sales=Energising customers to sell you by finding your most enthusiastic customers/employees and supercharging them online  Support=Supporting customers to support each other by setting up tools that help them do this  Development=Embracing customers to work with each other by integrating them into the way your business works Social Media & Online Marketing Experts
  7. 7. The 4 key S’s to social media success Strategy Social SEO (keywords) Search Social Media & Online Marketing Experts
  8. 8. Social Media Strategy  Without a plan you plan to …  What does success look like?  How has your business become successful? With a plan/strategy by any chance?? Q1 “What do we want to achieve with our social media activity?” Social Media & Online Marketing Experts
  9. 9. Social Media Strategy  Your overall objectives will inform what you do in social media in terms of:  Who you want to connect with  What content you share  How you interact with people  How often you need to interact with people  How you want to influence people to act Social Media & Online Marketing Experts
  10. 10. How to measure in one place – Excel!  Weekly per platform per tab  Monthly on one tab  Create graphs Social Media & Online Marketing Experts
  11. 11. Example of easy measuring Social Media & Online Marketing Experts
  12. 12. Social media – Increase awareness & footfall Client East of England tourist attraction Assets/Activities Facebook (organic) Impact •Facebook had a 1.5% engagement level – very low •Wanted to drive awareness and footfall to attraction over November & December •Increased engagement on Facebook by 94% •Increased traffic to the website by 795% •40% sales increase compared Y/Y was due to Facebook Social Media & Online Marketing Experts
  13. 13. Social media – sales Social Media & Online Marketing Experts North Norfolk District Council Assets/Activities •Advertising on Facebook Impact •V targeted segmentation of adverts with relevant imagery &content •Click through rate over over 4% •Reached 16,800 targeted people •First sports session sold out within a week – before any of the traditional media had even gone to print •Small budget but big success campaign delivery
  14. 14. Social media – engagement/research Social Media & Online Marketing Experts United Nations Assets/Activities •Social media - various Impact •Wanted to better engage with their audiences in Sudan, Afghanistan and Haiti •Increased significant engagement, image tweaks and using people on the ground to find answers to questions
  15. 15. Social media – crisis management Social Media & Online Marketing Experts Crisis to positive PR •Plan •Know their brand •Speed •Humour
  16. 16. What will you leave with today?  Why social media is so significant for business  The four key areas to building social media success  How to use social media successfully  Tips on using social media as part of your every day business Social Media & Online Marketing Experts
  17. 17. FREEBIES  Free webinar – 4 key S’s to social media success http://www.socialmedia-trainingcourses.com/courses/the- 4-key-ss-to-social-media-success/  Sign up to our Free weekly enewsletter with the latest hints, tips and examples – socialb.co.uk Social Media & Online Marketing Experts
  18. 18. Social media – how to ensure success SocialB Ltd @SocialBUK @Lynseysweales Social Media & Online Marketing Experts

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