Case Studies Integrating Social Media into Marketing #1 Lynnelle Wilson Bold Vision Consulting [email_address]
 
<ul><li>It’s Still Business  </li></ul><ul><li>and   </li></ul><ul><li>It’s Still Marketing   </li></ul>Social Media Marke...
who, what, where, when and  HOW http://bit.ly/Technographic_Ladder http://www.forrester.com/empowered/tool_consumer.html
<ul><ul><li>Social Networks </li></ul></ul><ul><ul><li>Blogs  </li></ul></ul><ul><ul><li>Micro-Blogs </li></ul></ul><ul><u...
There’s a system
Johnson & Johnson <ul><li>Objective:  Increase market share among young adult population </li></ul>Acuvue 1-Day Contact Le...
Wink & Blink Strategy: Capitalize on demographic interest in social networks <ul><li>Facebook  </li></ul><ul><li>Online ga...
Wink Campaign – Customer Journey
Social Media – It’s another toolbox Print Advertising Radio Advertising Website Twitter Facebook SEO BLOG Forums Direct Ma...
Tweet Me Friend Me Link Me Call Me <ul><li>@Lynnelle and @BoldBusiness  </li></ul><ul><li>Facebook.com/Lynnelle </li></ul>...
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Social Media Case Study #1 - J & J Acuvue

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Johnson & Johnson's Acuvue campaign, leveraging social media to increase market share and customer loyalty.

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Social Media Case Study #1 - J & J Acuvue

  1. 1. Case Studies Integrating Social Media into Marketing #1 Lynnelle Wilson Bold Vision Consulting [email_address]
  2. 3. <ul><li>It’s Still Business </li></ul><ul><li>and </li></ul><ul><li>It’s Still Marketing </li></ul>Social Media Marketing
  3. 4. who, what, where, when and HOW http://bit.ly/Technographic_Ladder http://www.forrester.com/empowered/tool_consumer.html
  4. 5. <ul><ul><li>Social Networks </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Micro-Blogs </li></ul></ul><ul><ul><li>RSS Feeds </li></ul></ul><ul><ul><li>Podcast – Vcast </li></ul></ul><ul><ul><li>Video Sharing </li></ul></ul><ul><ul><li>Bookmarking </li></ul></ul><ul><ul><li>Presentation and Article sharing </li></ul></ul><ul><ul><li>Photo Sharing </li></ul></ul><ul><ul><li>Mobile </li></ul></ul><ul><ul><li>Location-based </li></ul></ul>Social
  5. 6. There’s a system
  6. 7. Johnson & Johnson <ul><li>Objective: Increase market share among young adult population </li></ul>Acuvue 1-Day Contact Lense <ul><li>Business Case: </li></ul><ul><li>Substantial decline in market share </li></ul><ul><ul><li># of competitive brands doubled from 2 to 4 </li></ul></ul><ul><ul><li>Aggressive competitive pricing - 50% </li></ul></ul><ul><li>Confident of product </li></ul>
  7. 8. Wink & Blink Strategy: Capitalize on demographic interest in social networks <ul><li>Facebook </li></ul><ul><li>Online games </li></ul><ul><li>Free sampling </li></ul>
  8. 9. Wink Campaign – Customer Journey
  9. 10. Social Media – It’s another toolbox Print Advertising Radio Advertising Website Twitter Facebook SEO BLOG Forums Direct Mail Email Mobile LinkedIn Comprehensive Marketing Strategy
  10. 11. Tweet Me Friend Me Link Me Call Me <ul><li>@Lynnelle and @BoldBusiness </li></ul><ul><li>Facebook.com/Lynnelle </li></ul><ul><li>LinkedIn.com/in/LynnelleWilson </li></ul><ul><li>Facebook.com/BoldBusiness </li></ul><ul><li>BoldVisionConsulting.com </li></ul><ul><li>1-207-221-3492 or lbianco on Skype </li></ul>Lynnelle Wilson Bold Vision Consulting, Inc. Integrating New Communications into Traditional Businesses Consulting, Training and Speaking Other Projects by BVC, Inc. BOLDBusiness.TV – highlighting people NOT doing business as usual

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